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The Move to a Digital WorldBen Wood

Director Channel Sales Americas

Digital Transformation in Last Decade

Huge Disruption of Existing Industries

Global YP Revenue: 2011 - 16

Newspaper Advertising Revenue

Digital Advertising Growth Remains Strong

Source: BIA Kelsey

Video ad spend will continue to increase...

…and digital share of spend will double by ‘18

Increasing Share of TV $ Moving to Digital

Opportunity From Mobile Web Dwarfs Desktop

Over $50B Global Opportunity

Google Well Positioned to Compete

Google Consistently Ranks As a Top Global Brand

Source: Neilsen, Google internal data

Over 1 Billion monthly users

Reaches more 18-34 year olds in US than any Cable Network

Super Bowl ads viewed more than 300M times - 3x the TV audience size

Over 100 billion searches on Google every month

Over 40 million calls driven to businesses by Google ads every single month

Coverage across web with Google Display Network and Admob

Google Well Positioned to Compete

Location Targeted Mobile Ad Spend by Format

Channel Sales is THE Entry Point

Google’s Investment in Partners

● Operating Expenses increased by 2.2x globally since 2013

● Headcount increased by 30% globally since 2013

● Launched and expanded one global channel marketing team and sales training support

● Launched new sales training curriculum: TDMA - delivered to more than 13,000 sales people globally

● 630 sales competitions in 2013, including global initiatives: Race to Brazil, Race to MTV, Race to NYC

http://www.youtube.com/watch?v=BnyPpadrch4

Channel Sales as the entry point

Source: place source info here

85%Partner

Satisfaction

● $50B opportunity to take advantage of the shift to digital advertising

● Google well positioned to take advantage of this shift

● We want to partner with YOU to take advantage of this opportunity

Conclusion