Bellwork: Make notes on your own paper.Think of something you tried to

persuade a parent or friend to do. Maybe you wanted to borrow money or buy a new phone. What kind of arguments did you use to try to persuade this person? Did you use statistics and logic? Did you try to present yourself as responsible? Did you attempt to make the person feel bad in order to persuade him or her? Which appeals worked best?

Reading Standard CS 6 Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.

1. To understand and to identify pathos, logos, and ethos (Aristotle’s triangle) as rhetorical persuasion in various mediums

2. To analyze how the author uses this rhetorical persuasion to advance the POV and purpose

Powerpoint, pair work, use for a grade

• Why should you care about this ?

•Today: Student responses on this Powerpoint•Student written analysis of Magazine ads today.• “Rap Lyrics on Trial” analysis with Aristotle’s triangle and Nonfiction element chart –Read & annotate for homework•Upcoming Nonfiction Speeches by Sojourner Truth, Martin Luther King, and Unbroken Novel. •TNReady Writing Assessment in February

Persuasion

• RHETORIC - art of persuasion• What is the GOAL of PERSUASION: ?

• RHETORIC - art of persuasion• The GOAL of PERSUASION:

to convince the reader or listener to accept a particular opinion or to perform a certain action.

• An appeal to help others see your side, to see that your ideas are valid or more valid than another’s ideas

• Greek philosopher Aristotle divided persuasion into three different categories:

• Pathos, Logos, and Ethos

• Emotional appeal

• appeal to audience’s sympathy or imagination

• Audience sees things from author’s point of view

• Ethics- Philosophy that defends, and recommends concepts of right and wrong behavior.

• Conveyed through tone or style

• Values, and beliefs

• Argument based on character

• Appeals to sense of ethical behavior

• Writer or speaker presented to the audience as credible, trustworthy, honest and ethical.

• Based on facts, evidence, & logical reasoning

• Uses inductive reasoning and deductive reasoning.

1. To understand and to identify pathos, logos, and ethos as rhetorical persuasion in various mediums

2. To analyze how the author uses this rhetorical persuasion to advance the POV and purpose

• Why should you care about ?

•Student responses on this Powerpoint•Student written analysis of Magazine ads.•“Rap Lyrics on Trial” Aristotle’s triangle and Nonfiction element chart for homework•Upcoming Speeches by Sojourner Truth, Martin Luther King, & later, Unbroken Novel. •TNReady Writing Assessment

You will decide whether the following examples appeal to your ethics, emotions, or logic.

• Is the writer trying… • to gain your respect?• to prove good character?• to prove that he/she is generally trustworthy?• In authority on this speech topic?

• If so, then ETHOS is the persuasive appeal being employed.

• Do the words evoke feelings of … love? … sympathy? … fear?

• Do the visuals evoke feelings of compassion? … envy?

• If so, then PATHOS is the persuasive appeal being employed.

• Does the message make sense?• Is the message based on facts, statistics, and

evidence?

• If so, then LOGOS is the persuasive appeal being employed.

PATHOS

LOGOS

ETHOS

• I am a husband, a father, and a taxpayer. I’ve served faithfully for 20 years on the school board. I deserve your vote for city council.

• The presidential candidate wants to hurt the elderly by cutting Medicare.

• Ben Carson believes the same way I believe. Therefore, if elected, he will do what I would do.

• “We don’t have single-sex toilets at home, and we don’t need them at the office. Then there’s also the small question of efficiency. I see my male colleagues waiting in line to use the men’s room, when the women’s toilet is unoccupied. Which is precisely why Delta Airlines doesn’t label those two bathrooms at the back of the plane as being solely for men and women. It just wouldn’t fly. The University of Chicago just got the 10 single-use restrooms on campus designated gender neutral. It’s time Yale followed suit. And this is not just an academic problem. There are tens of thousands of single-use toilets at workplaces and public spaces throughout the nation that are wrong-headedly designated for a single-sex. All these one-gender toilets should stop discriminating. They should be open to all on a first-come, first-lock basis.”

—Ian Ayres, “Looking Out for No. 2”

• “I am a cripple. I choose this word to name me. I choose from among several possibilities, the most common of which are “handicapped” and “disabled.” I made the choice a number of years ago, without thinking, unaware of my motives for doing so. Even now, I am not sure what those motives are, but I recognize that they are complex and not entirely flattering. People—crippled or not—wince at the word “cripple,” as they do not at “handicapped” or “disabled.” Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I [have] swag.”

—Nancy Mairs, “On Being a Cripple”

• “We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.” —Winston Churchill, speech to the House of Commons, June 4, 1940

1. In pairs, you will choose a print ad and complete the “Ad Dissection and Analysis”.

2. It must be completed today and turnedin.

3. Present Ads4. HW: “Rap Lyrics on Trial”

Aristotle’s triangle and Nonfiction element chart