EXPERIENCE THE POWER OF IMAGINATION

Imagination will often carry us to worlds that never were. But without it we go nowhere

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Objective: Coke employees family day.

Coke Family Day

Nokia – License To Sell

ObjectiveTo plan strong marketing strategies of new Nokia handsets in different segments. Along with sales training of Nokia Sales team

ChallengeExecute the entire event in 24 hours

ResultHighly appreciated by the top management of Nokia

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Samsung Olympic Torch Relay, 2008

ObjectiveTo showcase the association of Samsung with the games as the principle sponsor all through the rally

ChallengeDesign & device a float adhering to International guidelines, so that the float looks exactly similar to its counter parts. Multiple stakeholders, Multiple Activities, Security Threat and Short Notice

ResultRight build-ups at the Right place at the Right time…

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First-ever Mobile Smoking Lounge created for smoking lovers on the move anywhere, anytime without violating the govt. policy on smoking in public.

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Spread awareness about Dabur products especially Honey along with yoga and fun

filled activities for the entire RWA.

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Volvo S60 Press Launch Mumbai

Volvo S60 Press Launch Mumbai

Objective: Press launch of the new Volvo S60 in Mumbai at ITC Maratha Hotel.

ING Renault F1 Roadshow

Client: Renault F1

ObjectiveIntroduce F1 cars for the first time on Indian roads

ChallengePrecise conceptualization, planning & execution of a show adhering to F1 standards on RAJPATH

ResultAn audience of 1,20,000 people was enthralled

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Lamborghini Driving Experience - Chennai

Objective: Create an informed ‘touch & feel’ experience for potential Lamborghini buyers   Challenge: Hosting a set of guests each day over 6 days. Program included: Cocktails & Dinner featuring showcase of Lamborghini Apparel and track day from 9am till 4pm. Executing a luxury experience given torrential rain especially at Sri Perumbudur Race Track  Result: A positive response from guests and a memorable all-in-all luxury experience

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Objective: Press Launch of the all new Volvo SC60 through an awe-inducing Holographic projection. Also displayed SC60’s various consumer drive & safety features at Lavasa.

Volvo XC 60 Launch at Lavasa

Objective: Press conference followed by the showroom launch & in the evening both Jaguar & Land Rover car model launches at the British High Commissioners Residence

Jaguar & Land Rover Launch (New Delhi)

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Jaguar & Land Rover Launch At British High Commissioner’s Residence (New Delhi)

 

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General Motors – Auto Expo’10

Objective: Unveiling new car models, brand positioning ‘Showcasing the new Chevrolet’ & creating a unique entertaining pavilion  Challenge: Logistical planning, entire stall setup, coordinating hostesses, models, artists timely performances & full days entertainment schedule, back stage, security, housekeeping etc  Result: Got appreciated for Best Pavilion & Best Entertainment

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Shell Ferrari Showcase, 2008

ObjectiveShowcasing the prowess of Helix Engine Oil and its association with Ferrari

ChallengeExcite the media about Ferrari running exclusively on Shell Engine oils & ensuring the audience is appraised about Shell’s ‘Clean Inside Technology’

ResultLooking at the entire activity; even the Ferrari International Team said, “Helix has hijacked the entire show…despite the Ferraris being there…”

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Volvo Auto India Pvt. Ltd. (Mumbai)

Cruze Launch ‘Goa’

Objective: Showcase the new arrival of Chevrolet Car to the Dealers   Challenge: Back to back 4 events in 2 days 

 Result: Successful launch and test drive session 

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GM Cruze Launch Dealers Meet

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Objective: Inaugural ceremony of GM Talegaon ‘Power Train Launch’. GM’s first power train plant in the world that enables both petrol and diesel engines to be manufactured simultaneously, followed by press conference.

General Motors Talegaon Plant Launch

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Objective: All new GM’s Smartech Engine press launch.

General Motors Smartech Engine Launch

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Objective: General Motors Board of Directors Meet at Talegaon Manufacturing Plant.

General Motors BOD Meet at Pune

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Objective: Volvo XC 60, XC 90, S80 and S60 car display at the DLF Golf Course, Gurgaon, India.

Volvo Car Display

Objective: Vikas Group factory launch post entertainment evening.

Vikas Group: An Evening with Musical Jugalbandi

Vikas Group: An Evening with Musical Jugalbandi

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Objective: Siemens employees family day.

Siemens Family Day

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Siemens Family Day

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Objective: GM Senior Leadership Team Meet, an offsite of MDs & Staff Heads. Intense meeting on future developments of GM India.

GM Senior Leadership Meet Goa

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Objective: Offsite for GM sales and marketing team.

General Motors Annual Meet Agra

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General Motors Annual Meet Agra

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Income Tax Exhibition Stall

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Objective: Small & Medium Entrepreneurs Award.

Small & Medium Entrepreneurs Awards(SME)

Opulence Launch

Objective: The launch of Opulence – a diamond jewelry company at DLF Emporio Mall, along with a showcase of their new collection Challenge: Conceptualizing a show in order to reach out to Delhi’s crème de la crème; a show with 10 of Delhi’s leading ladies walking the Ramp, whilst in keeping the Mall’s space constraints in mind Result: A glamorous affair with 250 of the most influential audience in Delhi captivated for the evening

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Chevrolet First ‘GM Service Camp’

Objective: To show Chevrolet customers that Chevy Cares.  Challenge: Calling around 6000 customers in every city. Erecting 32000 sq.ft AC and Non AC hanger (water proof) in heavy rains. Coordinating with 400 Technical and Non-technical Staff. Arrangement of F&B for Staff and the Customers.  Result: Successfully completing 3 service camps in Chandigarh / Delhi / Jaipur 

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Launch Of The New Skoda Superb

Client: Skoda Auto India

Objective Launch the new Superb in 5 cities around the Country targeting SEC A audience

ChallengeAn innovative platform A Golf promotion in Mumbai, Bangalore, Pune, Hyderabad and Kolkatta

ResultAn overwhelming response for Skoda and a great golfing day for Members

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GM Plant Launch (Talegaon)

Client: General Motors India

ObjectiveTo roll-out the first SPARK from GM’s new facility at Talegaon

ChallengeTo manage multi level launches across 30,000 sq.ft area, 60 kms away from Pune

ResultHandle crowd of over 5000 people & 1500 Press invitees

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ZENOTORIUMBellset Patent Property

Objective:

Create a never before experience for entertainment-starved Tourist Destination Shimla

Challenge:

Entertaining Audiences of all age and income group

Result:

161 power packed shows over 53 consecutive days

ING Platina Launch (Mumbai – J.W.Marriott)

ObjectiveAn evening of entertainment for existing and potential Platina account holders

ChallengeUnveil the Platina card using a mechanical turn table mechanism

ResultStand-up comedy by Vikram Sathe, Anil Kumble launched the card, followed by performance by renowned singer K.K.

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General Motors : Spark Launch

ObjectiveLaunch GM’s latest compact car Spark

Challengeconceptualize and manage the show divided over 5 sub-locations With zero-failure especially where the Chairman – GM Worldwide is going to be present

ResultSuccessful launch with over 200 pax attending the show

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Skoda Fabia Launch

ObjectiveTo announce the launch of Fabia to the dealer community

ChallengeTo Launch a car at a location where there is no accessible road to reach the location

ResultGrand success of the Press meet

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Apollo Annual Conference @ Aamby Valley

ObjectiveAnnual meet and team building exercise for the employees

ChallengeCoordinating 4 different venues for events inside the valley followed by one- on-one conferencing with the MD over the video

ResultGrand success of the press conference & training session for the employees

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Shell Cut Car Promotion

Client: Shell

ObjectiveTo make people experience the quality of Shell Helix Ultra engine oil through showcasing the half cut original Championship Rally Car that was brought down to India

ChallengeTo showcase the car inside malls of Mumbai & Delhi

ResultGood amount of hype and involvement was created

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Pepe Jeans

ObjectiveLaunch of the global partnership with Pepe Jeans London and the ING Renault F1 Team

ChallengeDrive footfalls to the display

ResultCreated Pepe Jeans’ positioning as a high-street fashion brand associated with Formula One globally

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Lyrca Rendezvous

Client: Lycra

ObjectiveShowcase apparels that use Lycra; connect with trade partners

ChallengeOrganized fashion show showcasing Lyrca , also Lycra was used as prop in the entire setup

ResultOverwhelming response from Trade Partners

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