Bellringer

Name 1 theme restaurant you have been to. What about it made you like or dislike the restaurant?

Ex. Rainforest Cafe

Hospitality and the FOODSERVICEINDUSTRY

Forms of Service

Commercial Sites

Restaurant specializations include:

Theme

Ethnic

Breakfast

Sandwich shops

Pizza

Seafood

Chicken

Steak

Hamburger

Forms of Service

Table Service

Buffet Service

Banquet Table Service

Cafeteria Service

Family Style Service

Room Service

Quick Counter Service

Traditional Counter Service

Take-out Service

Delivery Service

Carhop Service

Drive-Through Service

Forms of service refers to the way food and beverages are presented to the guest. Service forms range from formalized tableside cooking to self-service buffets with a cashier at the end of the counter.

Not all customers have identical needs and expectations.

The subgroups of consumers who share specific sets of needs and expectations is

called:

MARKET SEGMENTS

EX:

Families traveling seeking an inexpensive and quick place to stop.

-vs-

Business people seeking to impress potential clients over a fancy meal.

Table-service/ Full-service

A full-service restaurant is a destination for customers.

full-service restaurant a restaurant where a customer sits at a table, gives an order to a server, and is served food at the table

Types of full-service restaurants include fine dining, casual dining, and limited service.

Table ServiceEX: Chili's Restaurant

Buffet ServiceEX: China Buffet*self-service

Who is the market segment?

Families and value conscious people.

Banquet Table ServiceEX: Catering Company

Usually reserved for banquets and formal dinners.

Cafeteria ServiceEX: Luby’s

Customers select their food at a counter and carry it on a tray to a table available after making payment, if necessary.

Family-Style ServiceEX: BUCA di BEPPO

Food served on platters, everyone can share meals.

Usually at ethnic restaurants.

Similar to dining at home

Room ServiceEX: Hilton Hotels

Customer places an order from their room and food is delivered to their room.

Usually very expensiveAttention to details

Quick-service

The quick-service restaurant (QSR) has long been considered the standard and most profitable category of restaurant in the limited-service sector.

quick-service restaurant (QSR) a restaurant offering speedy basic services, convenience, and consistent quality at low prices

Quick Counter ServiceEX: McDonalds

Fast Food

Traditional Counter ServiceEX: Soda Fountains & Waffle House

Food ordered at the counterShort order cook, can usually watch them prepare your meal

Take-Out ServiceEX: Donut Shops / Papa Murphy’s

Delivery ServiceEX: Papa John’s Pizza

Carhop ServiceEX: Sonic

Drive-Through ServiceEX: Seattle’s Best Coffee

Forms of Service Project