Bell Ternus Silent Selling Sample
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Transcript of Bell Ternus Silent Selling Sample
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Silent Selling3rd Edition
Judith Bell
Kate Ternus
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Out-of-the-Box ThinkingOut-of-the-Box Thinking
• Creativity means you must “color outside the lines” in order to find new solutions for merchandising problems you encounter
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A One-of-a-Kind Creative A One-of-a-Kind Creative MerchandiserMerchandiser
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Building and Sustaining a Creative Building and Sustaining a Creative Work EnvironmentWork Environment
• Karl Albrecht’s 5 creative habits:– Mental flexibility– Option thinking– Big-picture thinking– Skill in explaining and selling ideas– Intellectual courage
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Selecting Merchandise for Wall Selecting Merchandise for Wall PresentationsPresentations
• Colorways are the assorted colors or groups of colors a manufacturer has chosen for its fashion line
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Mannequins and Mannequin Mannequins and Mannequin AlternativesAlternatives
• Choose mannequins or mannequin alternatives that best fit the image of the merchandise selected for the wall section
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Communication through SigningCommunication through Signing
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Store Layout and FixturesStore Layout and Fixtures
• Store Layouts– Grid Layout– Circular Layout
• Store Fixtures– Gondola Fixtures– Custom-Made Fixtures
• Other Store Design Elements– Walls– Store Furnishings– Graphics
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The Visual Merchandiser’s RoleThe Visual Merchandiser’s Role
• Professional Development
• Grocery and Food Product Presentation
• Grocery Shelves and Endcaps
• Cross-Merchandising Tabletop Displays
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Twenty-One Visual Twenty-One Visual Merchandising CareersMerchandising Careers
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Visual Merchandising Career Visual Merchandising Career StrategiesStrategies
• Getting Your Foot in the Door– Informational Interviews– Internships– Independent Contracting
• Documenting Your Professional Qualifications– Résumés– Cover Letters– Portfolios