Belk Department Store

Company Profile

• 277 Stores

• 17 Southeastern states

• 2 Distribution Centers

• $3 billion in sales

• Average store size 88,000 square feet

• 23,000 associates

Belk use of Networked Video

Store Systems• 150 stores have Intelex digital video

recorders• 2,500 cameras are available over the

network• Public View Network Conection• 258k network in most stores• Converting to Business DSL and Cable

Overcoming IT Department Resistance

• Selling the initial idea– Nothing sells video better than video– Case examples

• Selecting the technology– Stable platform– Compression is the key

• Manage the pilot– Expectation– Loss Prevention usage– Re-sell Management

Network Video Applications

• Review specific incidents

• Tie to exception reporting system

• In large facilities eliminate wire runs

Review Incidents

• Burglar Alarm activations

• Burglar Alarm exceptions openings & closings

• Digital recorder exceptions

• Missing merchandise reports

• Cash Shortages

Typical Store

Digital Recorder Exception

Exception Reporting

Its “Simple”, just • Click on a report to see the transaction video

Issues• Maintain database of POS to Camera locations• Link all reports to video stream • Einstein was right “Time is not a constant”

– sync digital recorder to POS to mainframe to AS400 to XBR….

Exception Reporting

DC Systems

Networked System• Digital recorders in the field• Incorporated in the DC network • Loss Prevention head-end is PC on the network• Visible display anywhere needed

Benefits• Eliminate long wire runs• Management also has access for production• Remote monitoring DC to DC

Networked Video Instalation

Typical Instalation

• 5 Intelex Recorders• 80 Cameras• Cat5 wire for video

transmission• 2 PCs• 5 Monitors

Questions