Crowdfund your business

Crowdfunding Innovation

Content

Business driversMission statementCrowdfunding The conceptMarket-focusMarketing StrategyPricingPlatform

Drivers and Mission

Business drivers

Only 1% of applications for financial funding by new businesses and projects get funded by angel and venture funds.

main reasons for unsuccessful applications: Lack of proof of concept and/or established customers Poor business plan No / Limited experienced management team

36% drop in global VC funding between 2009 and 2008 (Source Dow Jones VenturesSource)

$29,6 billion in 2009 $46,5 billion in 2008

Changing pattern

Support existing portfolio Fewer, larger deals Less risk, closer to profitability Increased syndication

Mission statement

BelieversFund wants to provide collectively sourced funding and sales support towards start-ups and early growth companies in the mobile, web and gaming industry.

Crowdfunding

The Crowdfunding-principle

Crowdfunding = the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations

Investors analyse, challenge and fund a project, business, …by pledging pre-orders, debt finance or equity finance.

Project owners present the project and promote it. They get the collected funds from only if the target amount is reached within the defined time period.

Financial partners get access to pre-screened projects that can apply for funding.

Crowdfunding in the financing cycle

Crowdfunding is an additional financing method for businesses.It allows a quick feasibility-check of the project, prior to application for additional funding with structural partners

The Concept

The Concept

Crowdfunding

Crowdselling

BelieversProject owners

GET FUNDED

By offering attractive pre-order terms

Terms are defined per milestone

Only if milestone-target is reached

GET GREAT DEALS

By pledging pre-orders

Per milestone

Only if milestone-target is reached

Project owners

Believers

GET SALES

70% of all sales on BelieversFund

GET COMMISSION

15% of sales on BelieversFund for supported projects

1 to 4 months – 5K€ to 100K€

The road to funding

Request Publish Communicate Fund

Project owner request:Definition target budgetDefinition funding periodDefinition milestonesDefenition pre-order conditions per milestone

BelieversFund:Screening of relevance, realism, commitment

Project owner:Provides compelling publishing content

Project owner’s network

Believers’ network

BelieversFund’s

• Online network• Database• Community Managers

Value Proposition

BelieversProject Owners

Funding with development

Cherry-pick projects Proof of concept

Keep 100% of IPR’s Diversify portfolio per milestone

Confirm commercial skills of management

Diversify terms per milestone

Get exclusive deals Invest after first funds made available

Establish dedicated customer base

Earn sales commission

Increase sales Be the first to discover

Leverage online brand awareness

Improve ypur online reputation

Angels/Seed/VC’

Market-focus

Market focus - Products

MOBILE APPLICATIONS GAMES

CLOUD APPLICATIONS ONLINE BUSINESSES

350.000+ apps for all platformsFC revenu 2010: $6,8 BnCAGR : 35% till 2014

Social / Casual / Mobile / Skill gamesFC revenu 2010: $5 BnCAGR : 15% till 2014

CRM / Collaboration / Office SuitesFC revenu 2010: $10 BnCAGR : 17% till 2014

Niche portals and networksE-commerce / M-commerceOnline business concepts

Market focus - Regions

N-America

BE / NL / UKCentral Europe

India

Marketing Strategy

Marketing the eco-system

Projects Believers

Developer platformsCollaborative platformsProfessional networksMobile marketing agenciesInvestment portals, brokers

Digital natives18 to 40 years oldAlways connectedInnovators, technology geeksGamers

Financial partners

IncubatorsTechnology angelsSeed funds, venture funds

BelieversFund Community Managers

BelieversFund Community Managers

Database Marketing

Social Media

Referral Agreements

Spreading the word

Social Media Project Owners leverage the power of different social media

channels to create visibility for their funding project. Friends on Facebook, followers on Twitter, readers of blogs, connections of niche social networks

Believers create a maximum of buzz to help realizing the funding, and get the deal.

Database marketing activating believers and project owners

Community Managers Employed by BelieversFund Virtual teams per region Assigned to projects Use social media to help projects get successfully funded

Partner and referral agreements with financial partners, incubators, research institutes, …to create visibility for project owners

Pricing

Pricing and terms

Campaign deposit 49€/ $69 to get a project published 100% refund when reaching milestone

successfully funded

Success fee 8% on collected funds for successfully

funded projects

Sales revenue-split 70% of sales revenue for project on

BelieversFund to project owner 15% to believers, 15% to BelieversFund Non-exclusive sales agreement

Platform

Platform preview

Compelling and complete project presentation

Easy tracking of progress and funding

Easy interaction with community through Facebookj/Twitter Connect

Wiki content share with major networks (FB, Twitter, MySpace)

Contact

Pascal De Keyser – Managing PartnerAjuinlei 1 – B-9000 GentT: + 32 9 269 52 47 M: + 32 494 500 404info@believersfund.comhttp://www.believersfund.comhttp://be.linkedin.com/in/pascaldekeyserhttp://twitter.com/pascaldekeyser

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