Belgrade 2015

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    15-Jul-2015
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Transcript of Belgrade 2015

  • Whats behind the Mustache? An inside look into Premium Outlets of today

    Presented by:Dushan Zaric

  • This presentation is available at:

    http://www.slideshare.net/dzaric

  • Dushan Zaric

    * 18 + years of Experience behind Bars

    * Co-Founder of Employees Only and Macao Trading Co NYC

    * Co-Founder of The 86 Spirits Co

    * Principal Bartender

    * Consultant

    * Author

    * dushan@the86co.com

  • Premium Outlets

  • Premium Outlets

    =

    Craft Bar Programs

  • Craft

  • Craft Bartenders

    =

    Professional Bartenders

  • Craft inspired by:

  • Heritage

  • Lineage

  • Apprenticeship

  • High Quality Ingredients

  • High Quality Ingredients

  • Knowledge

  • Some examples of Craft Bars:

  • PDT, New York City, USA

  • American Bar at The Savoy, London, UK

  • The Varnish, Los Angeles, USA

  • Milk & Honey, NYC & London

  • Schummans Bar, Munich, Germany

  • Union Bar, Copenhagen, Denmark

  • Black Pearl, Melbourne, Australia

  • 28 Hong King Street, Singapore

  • Employees Only, NYC

  • and many, many more with new craft bars or programs opening daily around

    the world

  • Craft Bars

    are organized very much like

    Profesional Kitchens

  • The Employees Only Team

    Structure

  • Maitre DBar

  • Bar Manager

  • Principal Bartender

  • Apprentice

  • Stoker

  • Employees Only Work/Apprenticeship Program

    Stoker Apprentice Principal Bartender

    Maitre DBar

  • How do Craft Bars decide on their spirit list?

  • 1. The spirit does what it is intended to do.

    How do Craft Bars decide on their spirit list?

  • 1. The spirit does what it is intended to do.

    2. Information about the production process is true.

    How do Craft Bars decide on their spirit list?

  • 1. The spirit does what it is intended to do.

    2. Information about the production process is true.

    3. Is the packaging bartender friendly?

    How do Craft Bars decide on their spirit list?

  • 1. The spirit does what it is intended to do.

    2. Information about the production process is true.

    3. Is the packaging bartender friendly?

    4. Price

    How do Craft Bars decide on their spirit list?

  • and most importantly:

    They hate Marketing Fluff!

  • How can we service them?

  • 1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

    How can we service them?

  • 1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

    2. Education - Tastings, Lectures, Conferences, Distillery visits

    How can we service them?

  • 1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

    2. Education - Tastings, Lectures, Conferences, Distillery visits

    3. Come in and say hi! - They do business with people not with brands!

    How can we service them?

  • ?http://www.slideshare.net/dzaric