Belgacomtv Au Café NuméRique Mars24
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Transcript of Belgacomtv Au Café NuméRique Mars24
![Page 1: Belgacomtv Au Café NuméRique Mars24](https://reader035.fdocuments.in/reader035/viewer/2022070319/557e833cd8b42acf658b4a65/html5/thumbnails/1.jpg)
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Belgacom TV Au Café Numérique
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Introduced by
Thierry BriersMarketing Manager Interactive
Services
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and as guest stars
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ChannelsBetween 70 & 90 in basic offer
up to extra 40 available in option
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Exclusive ContentFootball “Jupiler Pro League”
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Video On Demand (VOD)More than 700 movies in the catalogue
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Channel’s programs on demandThousands of catch up, previews and
archives
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High DefinitionMore and more channels & movies in HD
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PVR features Record, “pause live TV” and “instant
rewind”
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Interactive services ”Press the red button...”
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Attractive pricing Simplified tariffs + irresitible Packs
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Belgacom TV In the box office ?
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Belgacom TV today ?
752.000 subscribers (e.o. Q 4 2009)• Representing around 1.800.000 viewers (2.4 indiv /HH)
• 250.000 new customers in 2009• started 5 years ago
with zero market share in a historically cable market.
87% of the Belgian population is “covered” & may potentially become a Belgacom TV customer.• 80 % with High Definition • 90 % with 2 streams
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Episode of today.“Catch up & TV on
demand”
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-The Offer-The Interface-The Context
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-The Offer-The Interface-The Context
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The Offer :
Already 23 channels offering
Catch up - Archive - Previews
On Belgacom TV
A la carte
Re-Play
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Business models :
- Free: News (RTL TVI, RTBF, VTM,
VRT)
- Subscription based (SVOD):
RTL Selection € 5.95
VRT Net Gemist € 5.95
- Transaction based (VOD):
Per items € 0.50 - € 3.50
A la carte
Re-Play
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-The Offer-The Interface-The Context
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-The Offer-The Interface-The Context
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Sub-category of Belgacom TV’s VOD proposition
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Channel’s TV interfaces
- customizable design - direct access to the right
content- Platform independent- traffic is measurable
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Nov ‘07
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Apr ‘08
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May ‘08
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A la carte
June ‘08
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A la carte
June ‘08
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Apr ‘09
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Apr ‘09
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RE-PLAY
Aug ‘09
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RE-PLAY
Aug ‘09
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Aug ‘09
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Sept ‘09
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Sept ‘09
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Sept ‘09
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A la carte
Mar ‘10
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-The Offer-The Interface-The Context
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-The Offer-The Interface-The Context
![Page 47: Belgacomtv Au Café NuméRique Mars24](https://reader035.fdocuments.in/reader035/viewer/2022070319/557e833cd8b42acf658b4a65/html5/thumbnails/47.jpg)
Still need
“education & information” “Call-to-action”
TV is (still) a Pushed & linear experience ...
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Conclusions
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Catch up, previews and archives :Consumption is growing everyday
+Great service for the customers+Increase Audience loyalty+New revenues opportunity
- TV is not (yet) a pull media- Commercial value of VOD audience is not a standard (yet)
- Education, information and teasing are still necessary
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Thank you
Thierry Briers
Belgacom TVInteractive Services
Contact me [email protected]
Call me :
+32 2 205 51 82
+ 32 477 25 85 85
Visit us :
www.belgacomtv.be