Belfast’s City Carbon Card
description
Transcript of Belfast’s City Carbon Card
Belfast’s City Carbon Card
Tim Walker
Head of Waste Management
Belfast City Council
OutlineOutline
Introduction
Background
Partners
Interreg IVb proposal
Visual concept
Benefits
Next steps
Contact details
Introduction - EurocitiesIntroduction - Eurocities
Belfast City Council has for several years, explored options to use suitable incentives aimed at influencing behavioural change in a manner that reflects the growing need to address human induced climate change and poor resource management. The Council has now partnered with Dublin Regional Authority to develop & implement a “reward card” as part of these efforts.
BackgroundBackground
Waste Management Service established in 2003
Focus upon treatment & disposal
Behaviour & attitude change of public needed as well as new boxes, bins & facilities
Promotions campaigns ramped up circa £300kpa
Recognition that emphasis on economic push
Needed to consider alternatives – i.e. economic pull
Evolution
Report to Committee in 2003
Initial presentation to stakeholders on education & behaviour change, including the Nu-card project
Revised proposals in 2004
Strong (positive) Councillor engagement
Hiatus as rolled-out new services
Revisited reward card idea in 2007/08
Selecting Interreg
Triple crunch issues increasingly being experienced
Recognised possibility to link with other cities’ agendas
Identified EU funding – Interreg IVb
Under priorities, recognised scope for environmental challenge
Promote an innovative & sustainable use to natural resource management
Promote an innovative approach to risk management & prevention
Promote transnational & spatial approach to…minimising greenhouse gas emissions…
Eurocities obvious area for partner search
Advertisement posted in July 2008
Partners
Interreg IVb
Belfast City Council
Dublin Regional Authority
Liverpool City Council
Trier
Calais City Council
Amsterdam City Council
Brussels Regional Authority
French Environment and Energy Management Agency – Ademe
Qoin
The Interreg IV Proposal
Identify scope of the projectInfluence behaviour of public & retailers
Reduce production of household waste & increase its separation & re-use
Stimulate public transport
Increase the market for sustainable products
Select an appropriate tool – such as a reward cardNU Spaarpas card example
1 point per Euro for buying in shops
4 points per Euro for sustainable products
Labelled products (Organic, Energy Label A, Eco, FSC-wood, Fair Trade, &c.)
Bicycles, green financial products, renewable energy
Rental, repairs, second hand goods
Why a reward card?
Determine appropriate outcomes
Research shows that reward systems working towards specific targets motivate people
People working towards specific targets work harder & realize more than people without targets
When people are supported in realizing their goals artificially, they show a stronger commitment to reaching this
Source: Points Foundation, 2008
Reward Cards
How it works
The theory
Develop & introduce a new (environmental) instrument
Achieve more with less budget
Use money more than once
Realize efficiency savings
Use modern technology
Use the economy to stimulate public behaviour change
Using a monetary model & adapting elements from popular financial/marketing programmes
A “green for green” reward programme
Encourages the public to buy “green” products & adopt the “right” behaviour
Stimulates the retail industry (& their suppliers) to go green
It can be promoted as a loyalty programme
Local government
Consumers Citizens
Visual Concept
Citizens receive a card from the municipality
Local government
Consumers Citizens
Fund
Green Money is bought for national currency at the Fund.
Citizens are rewarded with green money for good behavior, like waste separation, voluntary work or energy savings.
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Businesses need to meet specific criteria to participate.
These points are bought for euros at the FundLocal government
Consumers receive Green Money as loyalty for shopping at participating businesses.
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Local government
Consumers receive an additional bonus
for the right purchases in Green
money.
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Local government
Consumers can use green money for green purchases. Green Money can be spend on the next purchase, or be saved for larger items. Donations are possible as well.
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Local government
Businesses are stimulated to pay each other with Green Money
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Local government
Under specific conditions businesses can convert Green Money back to national tender.
Businesses
Consumers Citizens
Fund
Visual Concept
Policy / products / services
Pound / Euro
Green Euro
Local government
Greenbehaviour
Greenrewards
Green shopping
Regional Economy
Benefits
For Government/CouncilUse money at least twice
Efficiency savings
Improved regional economySustainability, employment, diversity
Integrated approach for different issues
For the public/consumersClear, practical & provides a suitable “plan for action”
Rewarded for “doing the right thing”
For BusinessIncrease in turnover
New (loyal) customers
Practical demonstration of CSREfficiency savings
Increasingly loyal employees
Improved image
Decreased business risk
Partner topics
Reducing environmental impact of consumption
Improving sustainability & stimulating green consumption
Encouraging greater use of “greener” transport
Stimulating regional economic growth
&…
Practical framework for inculcating better, personal approaches to sustainable development
Establishing best practice
Developing a common approach which has a relevance beyond just a city/region
Key learning
Mass introduction to consumer is preferable
Idealism alone does not attract businesses
Make the (technical) system as easy as possible
Extra training to shop personnel
Next stepsNext steps
Committee report prepared – March
Interreg application lodged – April
Develop strands with each partner
Select technology
Trial project
Feedback
Further details
Further details available
Tim Walker, Head of Waste Management
Martin Doherty, Waste Manager (Business Development & Education)
0044 (28) 90320202