Being Viral - Creating the Right Conditions to Make it Happen
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Being Viral Creating the Right Conditions to Make it Happen. Resources Link: alex2.us/casespi In Social Media CASE Conference, South Padre Island, July 2015
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Transcript of Being Viral - Creating the Right Conditions to Make it Happen
Being Viral
Creating the Right Conditions to Make it Happen.
Resources Link: alex2.us/casespi
In Social Media
CASE Conference, South Padre Island, July 2015
you literally have the power to change the world. Right now
You all have probably one of the most powerful tools known to mankind ...
A Smartphone
65%of US Adults own a
smartphone
93%of US smartphone owners between 18-29 years old use their phone to avoid
being bored
U.S. Smartphone Use in 2015. Pew Research Center
In this digital ageWe live in an era of constant connectivity and yet many institutions still struggle to use social media to engage with students, faculty, and the community.
This is how many departments feel about social media...
Some updates engage hundreds of people, others just get a charitable ‘like’ from a coworker.
There is a method that can help remove the guesswork about what works and what doesn’t in social media. The specific details change from case to case but the principles apply to
both small and large social media campaigns.
Viral content can be engineered.
Facebook: 5K views
YouTube: 17 million views
Facebook: 300K views
YouTube: 10 million views
The Mental Barrier
We are constantly bombarded by irrelevant information. Our brains are hard at work protecting us from this information overload.
However, sometimes these mental walls actually can get in the way of relevant and useful information.
“The best way to deal with any wall”
Build a Trojan horse that will get through the mental barriers and deliver our message.
The Five Trojan Horses of Viral Content
“This is important to me.”
“This makes me feel special.”
“OMG, this is so me.” “Oh, my friends definitely need this.”
“Everybody is doing it.”
“This makes me feel special.”
“Everybody is doing it.”
“This is important to me.”
“OMG, this is so me.”
“Oh, my friends definitely need this.”
ActivityGet in groups of 4 or 5 people.
Using each of the five Trojan horses of viral content, create an idea for a social
media post/update.Can be a simple text post, video, or entire campaign. Be
creative.
You significantly increase your chances of winning the lottery
… if you buy a ticket.
You have better chances of making a piece of content go viral if you post relevant and engaging updates regularly.
Engaging updates also help train the social media algorithms to give your profile more
exposure.
Go Further
Contagious: Why Things Catch On
Brainfluence: 100 Ways to Persuade and
Convince Consumers with Neuromarketing
Freakonomics: A Rogue Economist Explores the
Hidden Side of Everything
