Being There with GoogleStephen MurphyAgency Development Manager

Google Confidential and Proprietary

Be There Be Relevant Be Optimised

Google Confidential and Proprietary

Legal Industry Search Queries

Google Confidential and ProprietarySource: eMarketer, Smartphone share of total Mobile Phone market, February 2015

Google Confidential and Proprietarywww.howtogomo.com

Google Confidential and Proprietary

Be Relevant - Search is Changing

Google Confidential and Proprietary

Google Confidential and Proprietary

Be There Be Relevant Be Optimised

Powerful AdsFor a multi-device

world

Smarter AdsFor varying user

contexts

Advanced ReportingTo Optimise your marketing efforts

Google Confidential and Proprietary

Be There - Powerful Ad Formats

Google Confidential and ProprietarySource: Google/Ipsos ‘Our Mobile Planet’, United Kingdom, 2014

Google Confidential and Proprietary

Be Relevant - Smarter Ads

Google Confidential and Proprietary

Be Optimised - Powerful Reporting

Google Confidential and Proprietary

Be Optimised - Device Insights

Google Confidential and Proprietary

Thank You!