Being social corvallis

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Being Social: New Media & Community Engagement KRISTIN WOLFF, COMMUNITY INITIATIVES TEAM MAY 12, 2010

description

Social media and community engagement session for workforce and community development professionals in Corvallis, OR.

Transcript of Being social corvallis

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Being Social:New Media & Community Engagement

KRISTIN WOLFF, COMMUNITY INITIATIVES TEAMMAY 12, 2010

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hashtag = #besocial2010

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Warm-up, Overview &Introductions

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Who’s here?(N=32)

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5 in 10 = workforce, human service2 in 10 = government1 in 10 = educationEconomic development, CBO, other

Us

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Majority have formal role in communications (amongst other things)

Significant minority do not, but want to better understand social media ecosystem from strategic perspective

A few engaged in outreach or volunteer management

Our Work

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Social Media (interest)

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Social Media (experience)

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All over

the map

Goals

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1. Backstory2. Roadmap

4. Lessons3. Group work

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Community engagement matters.

Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/4350033809/

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Community engagement often looks like this.

Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/

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Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/

Formal.Event-based.Organization-centric

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The Social Web is changing all that.

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Sea Change

http://www.flickr.com/photos/peterkaminski/325590008/

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How Big?

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= 350M

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#2 Search Engine

=

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Gov2.0

http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/

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Of internet users, whites, blacks and Latinos are equally likely to get government information using digital technologies.

Minorities more likely to view government use of social media as “helpful” and “informative.”

1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government information.

Pew Internet & American Life Project 2010

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A Word About Strategy

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2. RoadmapListening, Aggregating, Sharing

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http://www.flickr.com/photos/bl4d3runr

Listening

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Questions

Who is talking about your issues? About you?

What are they saying?

Who else is listening?

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Tools Google alerts Google blog

search Twitter Technorati

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Twitter: It’s what you make it “I don’t get it” Listen first Join in, it’s a cocktail party (use good behavior) PR pros tend to use it badly—don’t be one Guidance for staff?

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Let’s listen?

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http://www.flickr.com/photos/bl4d3runr

Aggregating

http://www.flickr.com/photos/abby28xyz/469737055/

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Tools for aggregating Social bookmarking (delicious, diigo) Readers (Google Reader, Newsfire) Dashboards (Netvibes, Yahoo!Pipes)

36Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org

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http://www.flickr.com/photos/bl4d3runrSha

ring

&

Com

mun

ity B

uild

ing

http://www.flickr.com/photos/gemsling/338385210/sizes/l/

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Tools for sharing & building community Blogs (workforcedevelopment) Social bookmarking (diigo) LinkedIn Twitter Media-specific communities

(Slideshare, Flickr, Vimeo, YouTube, etc.) Collaboration platforms (wikis, social

networks) Tags 38Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org

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Social Networks

http://www.flickr.com/photos/btrayner/2673866489/

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Campaigns

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3. Group Work

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4. Lesson, Do-overs

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Experts

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No need to do everything, be everywhere.

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Culture

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The tools are important because they change what’s possible…

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…but it’s ultimately about getting our work done more effectively,more efficiently, and in ways that are better connected to our communities.

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Thanks for taking part!

Where to find us:[email protected]@kristinwolff@[email protected] (MI)503.888.1022 (OR)www.startgrowtransform.orghttp://www.youtube.com/user/Co4SkilledWork