Being More Creative · Thinkertoys –False Faces • False Faces – Find ideas by reversing...
Transcript of Being More Creative · Thinkertoys –False Faces • False Faces – Find ideas by reversing...
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@ShaneFarritor
Professor, Mechanical Engineering, UNL
Being More Creative
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Designnot only function
Storynot only argument
Symphonynot only focus
Empathynot only logic
PlayNot only seriousness
MeaningNot only accumulation
A Whole New MindDaniel Pink
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LinchpinSeth Godin
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No to “me too”.
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Your Job –there is a map
this is you’re salary
An Employee
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Your Art –there is no map
this is a gift
Your Job –there is a map
A Linchpin
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It is impossible that you have no creative gift.
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It is a gift.
The only way to make it live and
increase is to use it.
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You cannot be sure that it is not a great gift.
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Innovation is not intelligence. (R=0.2-0.3)Your abilities are not fixed.
Innovation can be taught/learned.
child height
Parent height R=0.7
Outliers
Malcom Gladwell
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Link the 9 dots with no more than 4 straight lines without lifting your
pencil
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Remote Associations
Frontal Lobes
Left Brain Right Brain
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Cream
Skate
Water
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Dog
Road
Spray
Dream
Break
Light
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How important is innovation
to your work organizational
structure?
A. Vital
B. Encouraged, but not my top
priority
C.Not important
D.Discouraged
E. Looked down upon
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What role do you believe innovation plays in your field
in the years to come?
A. Absolutely necessary- It won’t survive without it
B. It will be necessary for the industry to grow and develop
C. It keeps things fun for our customers, but sales aren’t
impacted
D.Minimal- We pride ourselves on the consistency of our
quality product/service
E. None whatsoever
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Make a Decision
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Good
+
Different
=
Innovative
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Start with Why (Simon Sinek)
Why
How
What
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We are educating people out of their creativity.
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Everything that is important about art I cannot teach you.
Oct. 20: Little BetsNov. 1: Brainstorming and Other ThinkertoysNov. 3: Orbiting the Giant HairballNov. 15: Where Good Ideas Come FromNov. 22: What in the Heck Are You Talking about?
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Tool #1:
Little Bets
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A Little Bet:Take Action to Discover What To Do
Don’t intentionally try to fail, but know that you will make important discoveries. Look for small wins.
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Making is a betterway of thinking
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2003
2006
2015
2010
2005
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Take a Little Bet
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What is a little bet
• An action
• An allocation of resources
• A careful eye on outcomes
• Examples
– Walk across the room to talk to someone
– Build a prototype
– Take a prototype to customers
– Make 20 units and sell them at a loss
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Big vs. Little Bets
• Little bets inevitably involve failure.
• Experimental innovators view failure as both inevitable and instrumental
• Focus on doing, rather than planning
It’s better to fix problems than prevent errors.
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Little Bets Create Small WinsThink Pixar
• a concrete, complete, implemented outcome of moderate importance
• Watch closely – this is what you build upon
• Small wins favor another small win
• Small wins do not combine in a neat, serial, linear form to a predetermined goal
• Small wins are scattered and cohere only in the sense that they move in the same direction . . .
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Tool #2:
Orbiting the Giant Hairball
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Orbiting the Giant Hairball
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Tool #3:
Where good ideas come from.
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Where Good Ideas Come From
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The Reef, City, Web
(mass scale)**(1/4)
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Liquid Networks
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Liquid Networks
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The Slow Hunch
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Tool #4:
Thinkertoys
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Thinkertoys – False Faces
• False Faces– Find ideas by reversing conventional assumptions
• Restaurant:– Wait to be seated
– Sit down
– Server brings menus
– Server brings drinks
– Server asks for order
– Order Food
– Wait
– Server re-fills water
– Eat food
– Server asks about desert ……………………….pay bill, leave
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Thinkertoys – False Faces• False Faces
– Find ideas by reversing conventional assumptions
• Restaurant:– Wait to be seated
• Could we have a restaurant where you don’t wait to sit down?
– Sit down• Could we have a restaurant where you don’t sit down?
– Server brings menus• Could we have a restaurant where you don’t have menus?
– Server asks for order• Could we have a restaurant where there is no choice in food?
– Order Food• Could we have a restaurant where there is no food?
– ………..pay bill, leave• Could we have a restaurant where you don’t pay for food?
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Be an Innovator
Choose to do something.
Choose to be special.
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A Whack on the Side of the Head(an exercise)
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The Lotus Blossom
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Gifts
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It takes effort.
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Be an Innovator
Give your gift. Be creative. Be generous.
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Tool #5:
Communication
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ERROR #1:It’s all about me
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ERROR #2:The Curse of Knowledge
2.5% vs. 50%
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A Sticky Idea
“…your brother was dead and is alive again;
he was lost and is found.”
-Luke 15:32
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Sticky Ideas Share Common Traits
1) Simplicity
2) Unexpectedness
3) Concreteness
4) Credibility
5) Emotions
6) Stories
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Simple = Core + Clear
Don’t Bury the LeadIf you say 3 things you say nothing
Simple
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Books?......What are they every going to
teach you?
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Go!
• You can innovate. We all had crayons & legos & fashion shows.
• Go ahead and make something.• Make something really special.• Make something amazing that will blow the mind
of anyone who sees it.
• Go change the rules, go raise the bar.• Give your gift.
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….things I think I know.
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Angel Investors
• Give back & IRR.
• Help a young person from making the same mistakes.
• Live vicariously through a new business.
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Venture Capital
• You’ll do the best when you don’t need them• Build a business• Get an intro• Pitch, Pitch, Pitch
– Necessary but not sufficient
• Show Traction– Revenue………tests………prototype……….mom
• Clean up your act• Disclose Everything• Tell new “lies”
– You’re the 10am
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“Lies” Entrepreneurs tell VC’s(and themselves)
• Our projection is conservative.
• ________ says our market will be $50 billion in five years.
• (big company) is signing a contract with us next week.
• CXX key employee will join us as soon as we get funded.
• Several investors are already in due diligence.
• (big company) is too big, old, and slow to be a threat.
• Our patents make our business defensible.
• All we need is 1% of the market.
• We have first mover advantage.
• We have a proven team.
The Art of the Start, Kawasaki
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You won’t be “discovered”
Nobody suddenly discovers anything. Things are made slowly and painfully. Put in the hours.
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Team, Team, Team, Market, Idea
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Find a good mentor
• UNeMED, NUTech
• Early Investor
• Other Entrepreneurs
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work on a problem that matters
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Have a plan.
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Build Meaning
• Funerals.com
• We put the FUN in funerals
• Tivo
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What is it worth?Anything You Want by Derek Sivers
IDEA
X
EXECUTION
Bad idea -1 no execution $1
So-so idea 1 So-so execution $10,000
Good idea 10 Good execution $100,000
Great idea 15 Great execution $1,000,000
Out of the park idea 20 Out of the park execution $10,000,000
Multiply your idea and execution = value
• Crazy uncle Larry says “I had the idea for Ebayway before…..”
– 20 x $1 = $20
• How about a so-so idea with great execution?