Being an online authority4 Easy Actions You Can Take Today

Who am I ?Lee Turner - Founder of From Small Acorns

Why does authority matter ?82% of people research a product/service online before making a

purchasing decision

Why does authority matter ?On average, 7.9 different media sources are used when shopping for

products or services

1. Produce great contentIn as many formats as possible

Content Ideas• Do a presentation and share it on your website

• Create a newsletter to encourage repeat visits to your site

• How to and tutorials are highly valuable

• Do a ‘versus’ article

• Make videos - screencasts, face to camera, product demonstrations

• Ebooks and short courses provide great lead magnets

• Create a weekly podcast

Content promotion ideasPlace your content where your prospects are

2. Create compelling case studiesStructure it like a story

3. Participate in your communityJoin discussions, make comments, answer questions and share great

ideas

4. use Social proofA powerful persuasion technique (92% of people say so)

Authority/reputation pyramid

Marketing effectiveness increases as your prospects move up the pyramid

What Next ?• Take action - create and publish some great content.

• Talk to your best clients and write up a case study for each.

• Get out there and help people - participate and give away the farm.

• Get your clients to leave reviews, ask them if they would be happy to talk to prospects

• Presentation resources

• Lee Turner - http://www.fromsmallacorns.com - 01273 252030 - @fromsmallacorns