Being an ACLU Ambassador: Building an Advocacy Network Deborah Fritsch, ACLU of San Diego & Imperial...
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Transcript of Being an ACLU Ambassador: Building an Advocacy Network Deborah Fritsch, ACLU of San Diego & Imperial...
Being an ACLU Ambassador: Building an Advocacy Network
Deborah Fritsch, ACLU of San Diego & Imperial Counties
Alli Harper, ACLU of Maryland
Selene Kaye, National ACLU
Conocimiento
Trust
RapportPower
Conocimiento is mindfully communicating to know each other and create connection. We do connection talk to build relationships, lift inspiration, and develop shared power.
Ways to Plug In
• Liberties at Night• Luncheon Conversations• Volunteer Night• Grassroots Task Forces• Constitution Day• Conference and Lobby Day• Progressive Speakers• Lawyers’ Campaign• Board Committees
ACLU of Maryland Marriage Fairness Action Team:
A Case Study in Staff-Lay Leader Action-Based Partnership
Alli Harper, ACLU of Maryland
Whether large or small…Whether large or small...
Roadmap... What is an
Action Team? Why Action
Teams? The Marriage
Fairness Action Team
Three Lessons Learned
What is an Action Team? A TEAM that takes well-coordinated, strategic ACTION
aligned with concrete campaign objectives
The TEAM includes: Interdepartmental Staff Members (6), Board Members
(6), Other Lay Leaders (3)
ACTION is always strategic:High Value -- Needed by and aligned with campaign planEffective -- Taps into the passion and assets (expertise,
experience, networks, willingness…) of team members
Three action teams -- Marriage Fairness, Criminal Justice and Immigration Reform
Why Action Teams? Staff and lay leaders'
passion for substantive ISSUES
Value-added to campaign – leveraging untapped resources
Builds ownership and relationship with ACLU (which means more members, more donors, more allies, more visibility … for future campaigns)
Maryland’s Marriage Fairness Action Team HighlightsConcrete,
winnable, clear campaign objectives
Team members: passion, action, networks
Action menuTeam members’
time is precious
A Key Target: Prince George’s County
Prince George’s County Results – Every Vote Mattered
Presidential Results:Approximately 348,000 total votes for ObamaApproximately 36,000 total votes for Romney
Question 6 Marriage Results:Approximately 183,000 total votes FOR Question 6Approximately 186,000 total votes AGAINST
Question 6
Example: Matching Campaign Need with Team Member Assets
Campaign Need: Team Member's AssetLegislator votes for bill Personal relationships with
legislatorsAfrican-American vote in referendum
Immediate past chair of County NAACP; active member on NAACP state board
Faith, labor, and other community leaders to sign on to coalition
Relationships with such leaders
Legislative Effort Actions
Meetings and calls with target legislators with whom one has personal relationships
Meetings, calls, and e-mails with target legislators, even without relationship
Testify at or attend hearingsPhone banksLobby nights, press conferences, big events
Referendum Actions: Activating Networks
Asked faith, labor, community, and business organizations to join coalition and take actionLeague of Women VotersUnitarian churchesQuaker meetingsBrown, Goldstein & Levy law firm Others
Referendum Actions: Activating Networks
Hosting "house" partiesThe Action Team and Board hosted 10 of the
ACLU’s 100 house parties that: Educated 1,700 attendees,Signed up over 1,000 volunteers, and Raised approximately $144,000.
Referendum Action:
Activating Networks
Action team non-board lay leader organized over 100 volunteers for the ACLU in adopting 16 polls
3 Keys to Success
1. Concrete campaign objectives and clear strategies to meet objectives
2. Staff buy-in and capacity to lead and support action in coordination with campaign plan
3. ACTION is as easy, as fun and as empowering as possible so all feel greater ownership of the campaign victory as well as the
ACLU
For further questions, discussion or action team tools, contact:
Alli HarperFormer President of the Board
Marriage Fairness Action Team Co-Chair, ACLU of Maryland [email protected]
202-906-0687or
Susan GoeringExecutive Director, ACLU of Maryland
It’s Your Turn!
Using Your Networks to Build Support for the Marriage Referendum
DiscussionQ&A
Thank You!Deborah Fritsch
Board Vice PresidentACLU of San Diego & Imperial Counties
[email protected] 619-410-9614
Alli HarperFormer President of the Board
Marriage Fairness Action Team Co-Chair, ACLU of Maryland [email protected]
202-906-0687
Selene KayeAdvocacy & Policy Strategist
National [email protected]