Cultural impact on brand a case study on coca cola’s cultural issues in india
Behind Coca-Cola’s Biggest Social Media Push Yet
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Transcript of Behind Coca-Cola’s Biggest Social Media Push Yet
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Behind Coca-Cola’s Biggest Social Media Push Yet
Presented by:Riley AllenJackie Irwin
Sam Nichelini
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History of Coca-Cola
• Established in 1886
• Moved internationally in 1906
• Introduced into the Olympics 1928
• Introduced to the PRC 1978
• 1985 first to space
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Coca-Cola Facts
• World’s largest beverage company
• Most recognized logo worldwide
• Grew from selling 9 drinks a day 1886 to 1.6 billion today
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The Completion
• 3 qualifying teams
• Team WOW!, Team The MIX, and SHA-BA-BA-DOO
• Competed online for the winning spot
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Social Media Outlets
• Expedition206.com
• Flickr
• The YouTube
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Expedition 206
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Questions
• Is the expedition going to be successful at getting Coke’s message out?
• Has anyone heard of Expedition 206 before?
• Any Questions?
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Sources
• Article: http://adage.com/digital/article?article_id=140591
• http://www.expedition206.com/Default.aspx
• http://www.expedition206.com/About.aspx