WasteMINZ Mid-Year Roundup May 3rd and 4th 2012

Behaviour Change and Community Engagement

IntroductionThe Nelson/Tasman Project

Background and aimThe processThe outcome

Valuing Resources and Eliminating Waste

(vision - Nelson City Council and Tasman District Council Joint Waste Management and Minimisation Plan)

Whose waste? Our waste!

Goal 1: Avoiding the creation of waste

Objective 1.2: Our community has a culture whose

values make waste avoidance and reduction the behaviour of choice

• Two days of ‘independent’ observation• Interviews

- Definition of waste- Understanding of behaviour change- What works/what doesn't in the region

(and why)- Movers and shakers

The Process – Day One

• Workshop-attended by council, DHB, business,

community reps- took the learning's from Day one and

tested them with participants

The Process – Day Two

• Waste means many different things

• There must be a shared and accepted vision

• People must have access to the same information

• A trusted relationship is important

• The three approaches to behaviour changes are all needed

• For lasting voluntary behaviour change – people must be empowered and different approaches must be recognised (one size does not fit all)

• Leaders exist throughout the region but will come about on their own (they cannot be appointed).

• Behaviour change can occur more effectively at a point of change (change moment), e.g. when people move, kids go to school, change job, etc.

Outcomes

How do we use this?

Supply measures (managed)

Voluntary measures Demand measures (managed)

• The interaction of supply, demand and voluntary measures

• The context of information, trust, common goals

Outputs

Supply measures (managed)

Voluntary measures Demand measures (managed)

Information Trust

Common Goals/Drivers

• The interaction of supply, demand and voluntary measures

• The context of information, trust, common goals

• How do we know where to start?

Outputs

Behaviour change methods Community context Waste information

Waste Stream

Supply Demand Voluntary Information Common Goals

Trust Quantity Harm

Garden No No Yes Good Yes Yes High Med

Plastics Yes Yes No Little Yes Yes Low Low

Paper Some Yes Some V. Good No Yes High Low

Food

Glass

Rubble

Timber

Steel

Next steps:• Community conversations• Internal stakeholder conversations• Analysis of data• Scoping new community engagement

contract

Thank you!