Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring...
Transcript of Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring...
![Page 1: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/1.jpg)
Behavioral Science A-ZExplore the myriad of ingredients that influence
how we see the world and the risks in it
![Page 2: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/2.jpg)
Resilience Requires Behavior Change
![Page 3: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/3.jpg)
![Page 4: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/4.jpg)
Presentation of Data ResilienceChanged behavior
![Page 5: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/5.jpg)
Changing the Conversation – Flood Economics
• Increase decision-makers’
awareness of flood risk and its
relevance to their communities;
• Increase their knowledge of how
to mitigate a community’s flood
risk; and
• Encourage people to share this
knowledge with key industry
experts and affected stakeholders,
creating a ripple effect.
![Page 6: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/6.jpg)
Changing the Conversation - IMMERSED
• Reaching decision makers on
their terms
• Recast how people perceive
risks
• Inspire users to take impactful
mitigation actions:
Invest in flood insurance
Personally mitigate their
properties
Work with their community to
prioritize mitigation
![Page 7: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/7.jpg)
Behavioral Science Building Blocks
![Page 8: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/8.jpg)
Cognitive
Bias
Codex
![Page 9: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/9.jpg)
Behavioral
science affects
everything
that you do
![Page 10: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/10.jpg)
Personalize and Relate
![Page 11: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/11.jpg)
![Page 12: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/12.jpg)
Homophily & Likeability
• “…evaluators implicitly
gravitated toward and
explicitly fought [to hire]
candidates with whom they
felt an emotional spark of
commonality.” – Rivera, 2012
• Hiring without considering
bias historically results in a
50% rate of failure – Harvard
Business Review
![Page 13: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/13.jpg)
Overcoming Homophily & Likeability
• Partner with local
representative or
ambassador
• Demonstrate understanding
of local values & priorities
• Identify natural touch points
• Listen actively
• Be authentic
![Page 14: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/14.jpg)
14
![Page 15: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/15.jpg)
Hyperbolic Discounting & Availability
• Immediate gratification is better than
future gratification, even if the future
payout is more
• Our decisions are swayed by how
easily we can recall an event
occurring.
• We misinterpret the past if we can't
imagine the future.
![Page 16: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/16.jpg)
Overcoming Hyperbolic
Discounting &
Availability
• Frame future risk in
present terms
• Help communities
visualize risk
• Focus on local examples
![Page 17: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/17.jpg)
17
![Page 18: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/18.jpg)
Collaborate
![Page 19: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/19.jpg)
19
![Page 20: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/20.jpg)
Commitment Bias
• You have a 65% of completing a goal if you commit to someone
• If you have a specific accountability appointment with a person you’ve committed,
your chance of success raises to 95% - American Society of Training and
Development (ASTD)
![Page 21: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/21.jpg)
Leveraging Commitment Bias
• Engage influencers early
• Encourage decision makers to be
open & on the record
• Find opportunities for public
commitment to improve resilience
• Set milestones for public updates
• Celebrate progress publicly
Get permission to have a
quote expressing
commitment to use in
outreach materials
![Page 22: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/22.jpg)
22
![Page 23: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/23.jpg)
23
![Page 24: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/24.jpg)
IKEA Effect
“Participants who built a simple IKEA
storage box themselves were willing to
pay much more for the box than a group
of participants who merely inspected a
fully built box.” – Journal of Consumer
Psychology
![Page 25: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/25.jpg)
Leveraging the IKEA Effect
• Encourage and build a
community’s self-efficacy
• Help the community create
a sense of belonging
• Involve them throughout
the entire mapping
process
![Page 26: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/26.jpg)
Equip
![Page 27: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/27.jpg)
![Page 28: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/28.jpg)
Chunking
• Short-term memory only holds about 7 “chunks” of information, which fade from
your brain in about 20 seconds – Nielsen Norman Group
• Our behavior is greatly influenced by what grabs our attention, and we are more
likely to be drawn to things that we can easily encode and process - MINDSPACE
![Page 29: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/29.jpg)
Leveraging the Benefits of Chunking
• Encourage individual community
members to take smaller mitigation
steps by reframing what counts as
“mitigation action”
• Show how each small
step/individual mitigation
project fits into the larger picture
![Page 30: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/30.jpg)
30
![Page 31: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/31.jpg)
Charity Hazard
• When people don’t properly prepare, because they believe the government or
another organization will provide aid when necessary
• If it’s bad enough, someone will help me
![Page 32: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/32.jpg)
Overcoming Charity Hazard
• Norm concrete steps that people
can take to help themselves before a
disaster or flood happens
• Emphasize how quickly a homeowner
can get back to normal with flood
insurance instead of relying on
uncertain government assistance
![Page 33: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/33.jpg)
Now it’s time to try out what you’ve learned
and build self efficacy!
HANDOUT
![Page 34: Behavioral Science A-Z...felt an emotional spark of commonality.” –Rivera, 2012 • Hiring without considering bias historically results in a 50% rate of failure –Harvard Business](https://reader036.fdocuments.in/reader036/viewer/2022081222/5f7be0f07aff1932217d58a2/html5/thumbnails/34.jpg)
QUESTIONS
For More Information:
Meg Bartow, Resilience Action Partners
Tom Glenn, FEMA