BEHAVIORAL INSIGHTS INTO A WHAT WORKS CITY · behavioral insights & testing what works. A...
Transcript of BEHAVIORAL INSIGHTS INTO A WHAT WORKS CITY · behavioral insights & testing what works. A...
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BEHAVIORAL INSIGHTS INTO A WHAT WORKS CITY
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“One of the dirty secrets of
government is actually that we
don’t know whether what we’re
doing works a lot of the time.”
Rory Gallagher, Behavioral Insights Team
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What is the Behavioral Insights approach?
1. Use what we already know
about human behavior to
make local government
programs and services better
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AND
2. Test these approaches using
randomized control trials to
find out what really works
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You need a tangible and impactful goal,
with a clear, short-term outcome
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You need access to relevant data
and a substantial sample size
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It’s not just about communicating
better (although that does help)
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It’s not a cure all, you’re likely to
find processes need improvement
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It helps to have a BI Ninja Warrior
(or two…)
someone passionate about using
behavioral insights & testing what works
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dministrative supportAolitical supportPeoplePocationLxperimentationEcholarshipS
What are the key
ingredients to an
impactful behavioral
insights team?
Inside the Nudge Unit, David Halpern, 2015
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Brent Stockwell| Asst. City Manager480-312-7288 | [email protected]