Behavioral economics and the play deficit
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KaBOOM! and ideas42 have teamed up in an innovative partnership to applying the groundbreaking principles of behavioral economics to the play deficit, to ensure that we create scalable solutions that provide all children, but particularly the 16 million children living in poverty, the playful childhood that is essential to creating successful adults.
Transcript of Behavioral economics and the play deficit
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Behavioral EconomicsProviding Play to All Children
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Homo economicus
ChoicePerfect Information
Rational ThoughtBest OutcomeAction
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Ways of Thinking
System 1• Automatic and quick• Approach/avoid • like/dislike
System 2• Effortful mental activities• agency, choice, and
concentration
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System 1
Impression Intuition Intention
System 2
Beliefs Actions
Choice
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Scarcity
BandwidthCognitive Capacity
Executive Control
Worse Decision Making
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What does all this have to do with play?
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Re-Envisioning Public Spaces
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Repurposing Dead Time
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Integrating Digital Cues
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