Behavior Watersheds
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Transcript of Behavior Watersheds
![Page 1: Behavior Watersheds](https://reader036.fdocuments.in/reader036/viewer/2022083023/58a74ab51a28ab9f5a8b5239/html5/thumbnails/1.jpg)
Behavior Watersheds
Susan Mazur-Stommen, Indicia ConsultingKate Farley, Indicia Consulting/Yale
University
Examining the Geospatial Distribution and Impact of Behavior Change Programs
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Energy Efficiency: Why do Utilities Care?
• “Throughput incentive” • Energy Efficiency Resource Standards• Clean Power Plan• Behavior programs as the low-
hanging fruit
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Behavior Programs
Cognition
CommunicationGeneral Billboards, TV/radio ads, print ads, etc.
Targeted Bill inserts, direct mail, etc.
Social Media Facebook, Twitter, blogs, etc.
Education & TrainingSchools
Companies or Institutions
Calculus
FeedbackReal-time
Asynchronous
Games Competitions, challenges, lotteries
Incentives Cash, rebates, subsidies
Home energy audits
Installation Direct install, DIY
Social
Human Scale
Community-based social marketing
Eco-teams
Peer championsOnline Forums
Gifts
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Methodology• QGIS: Open-source GIS software• Data collected from a variety of
sources, often hand-digitized• Geographic focus on the Northeast
and Pacific Northwest• Behavior program counts come from
our 2013 Field Guide to Utility-Run Behavior Programs
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Electric Utilities offering Behavior Programs
Northeast Pacific Northwest
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Overlap Between Gas and Electric Behavior Programs
Northeast Pacific Northwest
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Compassion FatigueNo programs
Some programs chosen at random
One well-chosen
program
Stacked programs selected
strategically
<<
<
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Conclusion• There is significant spatial overlap in
utility-based behavior programs• Utility program implementers should
take into account existing behavior programs in the area