Behavior Design Amsterdam
20
1 HOW TECHNOLOGY CAN INFLUENCE BEHAVIOR
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Transcript of Behavior Design Amsterdam
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HOW TECHNOLOGY CAN INFLUENCEBEHAVIOR
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We combine behavioral science and technology to create next level marketing
solutions.
SCIENCE ROCKSTARS
Data driven, Human Obsessed
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
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We combine behavioral science and technology to create next level marketing solutions.
SCIENCE ROCKSTARS DATA DRIVEN, HUMAN OBSESSED
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
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We combine behavioral science and technology to create next level marketing
solutions.
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“Companies that combine algorithms, an understanding
of customer decision-making, and the ability to use data will be the companies
that succeed.”
MIT Professor of Marketing John R. Hauser
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Put Persuasion to Practice
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POP QUIZ: PERSUASION ON BOOKING.COM
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PERSUASION WORKS…
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
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SO WHICH STRATEGY TO USE?
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
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Not everybody obeys the laws of social proof
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There are people that question authority
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People are different, but luckily consistently so
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Some people obey authority
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Some people are a sucker for scarcity
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Some people like to follow the herd
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Some people like to follow the herd
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Some people like to follow the herd
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Some people like to follow the herd
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Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science.
More Sales by Science
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“Companies that combine algorithms, an understanding
of customer decision-making, and the ability to use data will be the companies
that succeed.”
MIT Professor of Marketing John R. Hauser
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You were bored by: Arjan Haring
[email protected] call: +31 (0)6 185 29366 @arjanharing
With love from: Sint Antoniesbreestraat 16 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49
Thank you.
