Bega-Batemans Bay Franchise Territory...

Franchise Territory Analysis

Bega-Batemans Bay

Franchise Territory Analysis - Bega-Batemans Bay 2

About Wet-sealIt all started with a canoe

It was back in the late 1970’s, when one of our founding directors was invited on a canoe trip with a Coffs Harbour local

who built the fibreglass canoes they were using. During the weekend away he revealed he’d had enough of building

canoes and offered to sell the business to our director.

The business commenced on a part-time basis at first, gradually expanding into other areas, including water tanks, rally

car bonnets and mud flaps. Then came the opportunity in 1984 to break into the home construction industry by building

fibreglass shower trays.

The dawn of Wet-seal came when a building supervisor asked if they could create a shower moulding different to the

standard square used by the industry back then. Realising it would be too expensive to build a one-off fibreglass mould,

they waterproofed the area on-site for the first time, and so Wet-seal was born.

From its humble beginnings building canoes, Wet-seal quickly expanded into a respected industry-leader in the home

construction industry, thanks to the combined efforts of its three founding directors – Mike Ellis, Kevin Tighe, John

Rathbone. With the later addition of Jim Child as a director, Wet-seal took the bold step to re-design its operation into

a franchise network in 2000 after they realised demand for the company’s unique waterproofing system, particularly in

Australia, meant they’d outgrown their centralised corporate structure.

Under the directors’ leadership and diverse experience – ranging from engineering, accounting, taxation, banking,

plumbing and timber manufacturing – Wet-seal has grown from its hometown in idyllic Coffs Harbour, NSW, into a multi-

national business, with highly skilled franchisees spread across Australia and New Zealand providing waterproofing to

new homes and renovations.

Today, Mike, Kevin, John and Jim are all still involved in the business as Board members, lending more than 80 years’ of

combined knowledge and expertise to its continued success.

Wet-seal has reached some historic milestones in that time, including:

1990s:

• Contributing to the creation of the Australian Waterproofing Code developed by the Board of Standards.

• Expanding into New Zealand and becoming the first company to achieve a nationally recognised waterproofing

classification through BRANZ.

2000s:

• Being recognised in BRW magazine’s 50 fastest growing franchises for four consecutive years; the only regionally-

operated organisation to achieve this accolade.

• Leading the industry in developing environmentally friendly products, with the launch of its Enviro-coat range in 2010.

Franchise Territory Analysis - Bega-Batemans Bay2 3

Bega Overview

Batemans Bay Overview

Bega is the urban centre of the Sapphire Coast, but it’s heart is dotted with rich lagoons and galleries and it is surrounded by loads of amazing scenery. It is a handsome, historic town and the gateway to the lush Bega Valley. Home to the historical Bega Cheese Factory, Bega isn’t short of offerings of many kinds including strong agricultural, tourism and services industries. Surrounded by the natural beauty of national parks, beaches and waterways, this area has much to offer.

Batemans Bay is a bustling coastal town with majestic seascapes. It is located on the estuary of the Clyde River and attracts everyone from artists to keen surfers and fishing enthusiasts. The coastline around Batemans Bay is stunning with a string of golden beaches, mangroves and oyster flats, and sheltered coves. Batemans Bay has previously been a popular retiree haven, but has begun to attract young families seeking affordable housing and a relaxed seaside lifestyle. Other local industries include oyster farming, forestry, eco-tourism and retail services. With all this to offer, why wouldn’t you want to make this opportunity the start of a new beginning!


Demographic SummaryCategory Trade Area Reg. NSW

Residential Population 92,431 -

Age:Persons Aged 0-9 9.9% 12.2%Persons Aged 10-14 5.5% 6.2%Persons Aged 15-19 5.2% 6.0%Persons Aged 20-24 3.6% 5.1%Persons Aged 25-34 7.6% 10.4%Persons Aged 35-44 9.5% 11.1%Persons Aged 45-54 13.6% 13.2%Persons Aged 55-64 17.8% 14.4%Persons Aged 65+ 27.3% 21.4%

Average Age (est): 46.5 42.0

Marital Status:Married 49.3% 47.8%Separated 3.8% 3.8%Divorced 11.7% 10.0%Widowed 7.7% 7.0%Never Married 27.5% 31.5%

Household Type:Two Parent Family 20.6% 25.7%One Parent Family 10.0% 12.0%Couple without Children 35.3% 30.5%Other Family Type 0.5% 0.7%Non-Family Household 33.6% 31.2%

Household Income:$0 - $399 p/w 10.0% 8.7%$400 - $799 p/w 32.1% 27.9%$800 - $1,249 p/w 20.9% 19.2%$1,250 - $1,999 p/w 19.8% 20.6%$2,000 - $2,999 p/w 11.8% 14.9%$3,000 - $3,999 p/w 3.5% 5.2%$4,000+ p/w 1.9% 3.4%

Avg H'hold Income (pa): $64,625 $74,694

Profession:Managers 14.9% 14.8%Professionals 16.1% 16.8%Clerical/Admin 11.8% 11.8%Community/Services 12.6% 12.0%Sales 10.6% 9.7%Technicians & Trades 15.3% 14.8%Drivers/Machine Operators 6.0% 7.5%Labourers 12.7% 12.6%

Indicates Trade Area value is 10-20% greater than the relevant average

Indicates Trade Area value is over 20% greater than the relevant average

Source: ABS Census of Population and Housing 2016

Produced by Spectrum Analysis Australia Pty. Ltd. - (03) 9830 0077

Disclaimer: All care is taken to ensure correctness, but no responsibility is accepted for inaccuracies.

Category Trade Area Reg. NSW

Occupied Dwellings 36,890 -

Building Type:Separate House 86.0% 86.6%Semi-Detached 7.3% 7.1%Flat / Unit / Apartment 4.8% 4.8%Other 1.8% 1.6%

Occupancy:Owns Dwelling 48.2% 40.5%Buying Dwelling 27.4% 30.7%Renting Dwelling 24.4% 28.8%

Household Vehicles:Households with 0 Vehicles 5.0% 5.9%Households with 1 Vehicle 39.6% 36.7%Households with 2 Vehicles 38.1% 37.8%H'holds with 3 plus Vehicles 17.4% 19.6%

Internet Access:Accessed from Dwelling 79.0% 78.1%Not Accessed from Dwelling 21.0% 21.9%

Birthplace:Australia 88.1% 91.2%England 4.8% 2.8%New Zealand 1.3% 1.2%China 0.1% 0.2%India 0.1% 0.5%Philippines 0.3% 0.4%Vietnam 0.1% 0.1%South Africa 0.2% 0.2%Other 5.1% 3.5%

Language Spoken at Home:English Only 96.0% 95.4%Chinese 0.2% 0.4%Indo Aryan 0.1% 0.6%Arabic 0.1% 0.1%SE Asian & Austronesian 0.2% 0.3%Other Non-English 3.4% 3.2%Religious Affiliation:Christian 61.2% 69.8%Islam 0.1% 0.3%Buddhism 0.9% 0.8%Hinduism 0.1% 0.4%Judaism 0.0% 0.1%All Other Religions 0.4% 0.5%No Religion / Spiritual 37.3% 28.2%No Religion 27.2% 19.5%


Wet-seal Bega Franchise Territory Map

Legend

Highway

Main Road

Street

Postcode

Territory


ANZSIC CategoryTotal

Businesses

Non-Employing Businesses

Businesses with 1-4

Employees

Businesses with 5-19

Employees

Businesses with 20-199 Employees

Businesses with 200+

Employees

Estimated Total

Employees

Total Employing Businesses

# %

Average % Employing Businesses (Reg. NSW)

A Agricultural, Forestry and Fishing

1,849 1,243 468 127 10 0 4,570 605 16.2% 20.8%

B Mining 10 0 6 3 0 0 53 10 0.3% 0.5%

C Manufacturing 306 139 85 68 15 0 2,691 168 4.5% 4.7%

D Electricity, Gas, Water, Waste

25 14 11 0 0 0 47 11 0.3% 0.3%

E Construction 1,590 939 558 88 6 0 3,652 652 17.5% 16.0%

F Wholesale Trade 180 95 51 33 0 0 548 84 2.3% 3.1%

G Retail Trade 658 233 267 136 23 0 4,837 426 11.4% 9.1%

H Accommodation, Hospitality

569 174 184 190 22 0 5,024 396 10.6% 8.2%

I Transport, Postal, Warehousing

411 195 175 41 0 0 1,014 217 5.8% 5.4%

J Information, Media, Telecoms

37 17 17 3 0 0 87 20 0.5% 0.4%

K Financial and Insurance

402 326 66 6 4 0 861 76 2.0% 2.3%

L Rental, Hiring, Real Estate

655 538 86 31 0 0 934 117 3.1% 3.3%

M Professional, Scientific, Technical

609 306 240 60 3 0 1,809 303 8.1% 7.8%

N Administrative and Support

231 107 93 20 10 0 1,698 124 3.3% 3.3%

O Public Administration and Safety

15 0 12 0 3 0 373 15 0.4% 0.3%

P Education and Training

87 42 30 15 0 0 265 45 1.2% 1.3%

Q Health Care and Social Assistance

381 207 111 51 11 0 2,232 174 4.7% 5.6%

R Arts and Recreation

110 70 34 3 3 0 527 40 1.1% 1.0%

S Other Services 382 164 173 45 0 0 1,031 218 5.9% 6.1%

X Not Stated/Unknown

63 40 20 3 0 0 112 23 0.6% 0.5%

GT Total All Industries

8,572 4,848 2,689 925 110 0 32,365 3,724 100% 100%

Business & Employment Summary

Source: Australian Bureau of Statistics Publication, “8165.0 - Jun 2013 to Jun 2017 Counts of Australian Businesses, including Entries and Exits”; Released 20 Feb 2018

^ Employment numbers are estimated based on the counts of businesses in the published size categories. They must be viewed as guides only.

NB: Highlighting indicates that the trade area is higher than the respective average by at least two percentage points in terms of Total Employing Businesses for that ANZSIC Category

Disclaimer: All care is taken to ensure correctness, but no responsibility is accepted for inaccuracies.


Separate House Dwellings 2017

Other Residential

Dwellings 2017

Building Approvals 2017

443 25 468

Building ApprovalsBuilding Approvals: 468

Business/Marketing Hit List ExampleCOMPANY SUBURB PC TYPE

Bilby Publishing & Consulting Pty Ltd KANOONA 2550 Book Publishers

Fan Tastic Games MORUYA 2537 Indoor~Games Supplies

Bay Post BATEMANS BAY 2536 Newspapers~General

Outdoors & Beyond NOWRA SOUTH 2541 Retail Camping Equipment

Nowra Pot Trader NOWRA SOUTH 2541 Pots~Garden

Patch Of Green Landscaping BATEMANS BAY 2536 Retaining Walls

Gatehouse Cottage BATEMANS BAY 2536 Public Hospitals

Malua Bay Wine & Spirits MALUA BAY 2536 Liquor Retailers

Surf Beach Indoor Swim Centre SURF BEACH 2536 Swimming & Recreation Centres

The Sun House SURF BEACH 2536 Accommodation~Bed & Breakfast

By The Beach Bakery & Cafe MALUA BAY 2536 Cafes

Bay Plumbers MALUA BAY 2536 Plumbers & Gasfitters

Bay Garage Door Specialists LILLI PILLI 2536 Gate & Door Operating Equipment

Malua Bay Bowling & Recreation Club MALUA BAY 2536 Bowling Clubs

Cornerstone Embroidery SURF BEACH 2536 Uniforms Retail

Seachange Holiday Homes MALUA BAY 2536 Holidays & Resorts

Piccolo's Pizza Cafe SURF BEACH 2536 Restaurants & Bistros

IGA SURF BEACH 2536 Supermarkets & Grocery Stores

Mao's Thai Kitchen SURF BEACH 2536 Restaurants & Bistros

Seabreeze Carpet Cleaning MALUA BAY 2536 Furniture & Carpet Cleaning & Protection

Earthscape MALUA BAY 2536 Staircases & Handrails Wooden & Metal

Surfbeach Chinese Takeaway SURF BEACH 2536 Take Away Food

Surf Beach Pharmacy SURF BEACH 2536 Retail Chemists

Bryans Appliance Service MALUA BAY 2536 Stoves & Ranges~Service & Parts

Aksila P & P SURF BEACH 2536 Sauna Facilities

R & M Raineri BATEHAVEN 2536 Painting & Decorating Services

Chalet Swisse Spa Pty Ltd BATEMANS BAY 2536 Health Holidays & Retreats

Bates Pest Control BATEHAVEN 2536 Pest Control Services

Rod Kearney Electrical BATEMANS BAY 2536 Electrical Appliances Parts & Service

Zenith Constructions Aust Pty Ltd MALUA BAY 2536 Building Contractors

Country Lawns MALUA BAY 2536 Lawn Mowing & Maintenance

Pam Larkin SURF BEACH 2536 Music Teachers

Grace Paleg Studio Gallery SURF BEACH 2536 Art~Galleries

House Sales BATEMANS BAY 2536 Real Estate Agents

Roberts J J & S A Constructions Pty Ltd MALUA BAY 2536 Building Contractors~Alterations & Renovations


The Perfect Wave SURF BEACH 2536 Hairdressers

Acla Constructions Pty. Ltd. BATEMANS BAY 2536 Concrete Form Ties Formwork & Accessories

Grants Pest Control LILLI PILLI 2536 Pest Control Services

Surf Beach Surgery SURF BEACH 2536 Doctors & Medical Clinics

Raymond's Chinese Restaurant MALUA BAY 2536 Restaurants & Bistros

Bay River Houseboats BATEMANS BAY 2536 Hire~House Boats

Code 7 Security Service BATEMANS BAY 2536 Burglar Alarm Systems~Domestic Or Commercial

A1 Plumbing Service MALUA BAY 2536 Plumbers & Gasfitters

Century 21 Real Estate MALUA BAY 2536 Real Estate Agents

LJ Hooker Real Estate MALUA BAY 2536 Real Estate Agents

Tom & Melissa Franzen LILLI PILLI 2536 Real Estate Agents

Kiwi Bob BATEMANS BAY 2536 Tree Felling &/Or Stump Removal

Coastal Lawn & Property Care SURF BEACH 2536 Slashing Contractors

Funnell's Meats & Wholesalers MALUA BAY 2536 W/Sale Butchers

Wysco Building Services MALUA BAY 2536 Building Consultants/Inspectors

PA & SC Cochrane MALUA BAY 2536 Painting & Decorating Services

Serenity Wellness Centre MALUA BAY 2536 Chiropractors

Absolute Lawns & Garden Malua Bay MALUA BAY 2536 Lawn Mowing & Maintenance

Cornelis Uildriks LILLI PILLI 2536 Commercial Artists

Euro Earthmoving LILLI PILLI 2229 Earth Moving &/Or Excavating Contractors

AC & EA Findlay Constructions SURF BEACH 2536 Building Consultants/Inspectors

Surf Beach Cellars SURF BEACH 2536 Liquor Retailers

Euro Coast Veterinary Centre SURF BEACH 2536 Veterinary Surgeons

Beach Side Takeaway SURF BEACH 2536 Take Away Food

Morley Health Service BATEHAVEN 2536 Chiropractors

Surf Beach Country Retreat. MALUA BAY 2536 Accommodation Booking & Inquiry Services

Farrar Lyle BATEMANS BAY 2536 Stone Supplies &/Or Products

M & A Cement Rendering SURF BEACH 2536 Cement Rendering & Bagging Specialists

Mossy Point Chiro MOSSY POINT 2537 Chiropractors

Elders Real Estate NSW BROULEE 2537 Real Estate Agents

Broulee Long Day Care Centre BROULEE 2537 Child Care Centres

Indulge Beauty At Broulee BROULEE 2537 Beauty Salons

Roger P Farrington MOSSY POINT 2537 Land Surveyors

Tim's Timber Mill MOGO 2536 Timber~Traders & Retailers

Illuminating Solutions TOMAKIN 2537 Holidays & Resorts

Jehovah's Witnesses ROSEDALE 2536 Churches/Temples/Mosques

Broulee Memorial Gardens & Crematorium BROULEE 2537 Cremation

Signature Electrical BROULEE 2537 Electrical Contractors

Broulee Beach Pharmacy BROULEE 2537 Retail Chemists

Broulee Cellars BROULEE 2537 Liquor Retailers

Broulee Public School BROULEE 2537 State Schools

Broulee Beach Holiday Park BROULEE 2537 Holidays & Resorts

Broulee Holiday Inn BROULEE 2537 Accommodation~Motels

The Protea Patch BROULEE 2537 W/Sale Florists

Beachcombers @ Broulee BROULEE 2537 Accommodation~Apartments & Flats

Broulee Electrical Service BROULEE 2537 Electrical Contractors

G & A Williams MOSSY POINT 2537 Building Contractors

Broulee Pizza & Takeaway BROULEE 2537 Take Away Food

Skyline Tree Services MOSSY POINT 2537 Tree Felling &/Or Stump Removal

M J & A Green Plumbing Service MOSSY POINT 2537 Septic Tank Mfrs &/Or Installation Services

Bay Removals BROULEE 2537 General Storage Facilities & Services

Total Eco Adventures BROULEE 2537 Outdoor Adventure Activities & Suppliers

Whiffen P M & E A TOMAKIN 2537 Wall & Floor Tile Layers

Involve Design TOMAKIN 2537 Drafting & Permit Services


Business/Marketing Hit List Example Continued...

Please Note: Once your Franchisee Application is succesfull a comprehensive marketing list will be made available to you.

Daly's Saw & Tool Sharpening TOMAKIN 2537 Sharpening Services

Batemans Bay Sand & Gravel Supply Pty Ltd MOGO 2536 Sand Soil & Gravel Retailers

Eurobodalla Coast Demolition MORUYA 2537 Demolition Contractors & House Wreckers

McKenzie Ian (Bill) & Kathy TOMAKIN 2537 Commercial Artists

Broulee Surf School BROULEE 2537 Life Saving & Surfing Clubs

Rosebud Studios MALUA BAY 2536 Potteries

River Haven Tourist Park TOMAKIN 2537 Accommodation~Caravan & Tourist Parks

Eurocoast Building BATEMANS BAY 2536 Building Contractors

The Oaks Ranch & Country Club JEREMADRA 2536 Accommodation~Motels

Marc Devlin BROULEE 2537 Rubbish Removal

Batemans Bay Boarding Kennels BATEMANS BAY 2536 Boarding Kennels

Broulee Beach Estate BROULEE 2537 Real Estate Agents

Daphne Cole JP Marriage Celebrant TOMAKIN 2537 Celbrants~Marriage/Civil

John Condon & Associates BIMBIMBIE 2536 Consulting Engineers

Tomakin Automotive TOMAKIN 2537 Car Servicing Centres

Burrawang Coastal Club GUERILLA BAY 2536 Accommodation~Motels

Batemans Bay Florist ROSEDALE 2536 Wedding~Planning Services & Supplies

E K & S Bobcat Hire MOGO 2536 Building Excavation & Foundation Services

Taber K G Artist MOGO 2536 Commercial Artists

Iconic Online Design MOSSY POINT 2537 Internet Marketing Services

Beachside Conveyancing TOMAKIN 2537 Real Estate Listing Services

The Muffin Shop MOSSY POINT 2537 Cafes

McNeil Marie BROULEE 2537 Taxation Consultants

Penny Lloyd BROULEE 2537 Marriage Family & Personal Counselling

Dunns Creek Rd Landscapes WOODLANDS 2536 Concrete Product Distributors &/Or M/Factrs

Esplanade Motor Inn BATEMANS BAY 2536 Accommodation~Motels

Seagulls Restaurant BATEMANS BAY 2536 Restaurants & Bistros

CTC BATEMANS BAY 2536 Tobacconists~Retail

Mobility Matters BATEMANS BAY 2536 Equipment And Services For The Disabled

Batemans Bay Appliance Repairs BATEMANS BAY 2536 Washing Machines & Dryers~Repairs Service & Parts

Three Rivers Pest Control Pty Ltd CATALINA 2536 Pest Control Services

Nola Debney Real Estate Pty Ltd NORTH BATEMANS BAY 2536 Real Estate Agents

Dpo - Batemans Bay BATEMANS BAY 2536 Plaster & Plasterboard M/Factrs &/Or W/Salers

Nature Coast Gardens Nursery BATEMANS BAY 2536 Retail Nurseries

All About Glass BATEMANS BAY 2536 Built~In Wardrobes Supply & Installation

SDN Brighter Futures Batemans Bay BATEMANS BAY 2536 Organisations~Family Welfare

Williams the Shoeman BATEMANS BAY 2536 Shoes~Retail

Village Centre BATEMANS BAY 2536 Shopping Centres

Elders Real Estate Pty Ltd BATEMANS BAY 2536 Real Estate Agents

Southern Cross Storage Solutions LONG BEACH 2536 Tanks & Tank Equipment M/Factr Construction & Installation

Excell Printing BATEMANS BAY 2536 Magazines & Periodicals Publishers

Multicad Pty Ltd BATEMANS BAY 2536 Drafting & Permit Services

GJ Gardner Homes BATEMANS BAY 2536 Building Contractors

Advanced Massage Clinic CATALINA 2536 Massage Therapy

Cartridge World BATEMANS BAY 2536 Computer Consumables Supplies

Miller St Hair & Beauty BATEMANS BAY 2536 Hairdressers


Wet-seal Marketing & Business Support Services

W e t - s e a l R

AUS 12 Month Marketing & Promotions Calendar

� Brochures/Presentation Folders available upon request� Client Retention Program Card & Gift to Top 5 Builders per Franchisee� Christmas Message E-Newsletter to Builders/Customers

Dec2017cont’d

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� Builder E-Newsletter, & Public Website & Facebook News Items� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available on request� HR Support Service

Jan

2018

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available on request� Builder/Trade Show Display Support available on request� Online Builder & Corporate Builder Surveys

Feb

2018

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� HIA Housing Magazine Advert� Builder E-Newsletter, & Public Website & Facebook News Items� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available on request� HR Support Service

Mar

2018

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available upon request� Promotional Items Review� Franchisee Survey Feedback

Apr

2018

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� HIA Housing Magazine Advert� Builder E-Newsletter, & Public Website & Facebook News Items� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available on request� Builder/Trade Show Display Support available on request� HR Support Service� Online Directory Customer Endorsement

May

2018

� Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance� Water Bottle Direct Mail Campaign available on request to increase customer base� Local Area Marketing Support based on individual Franchisee needs� Fortnightly Franchisee E-Newsletter� Brochures/Presentation Folders available on request

Jun

2018W e t – s e a l

Franchise Operations Manual

Controlled Copy: 0 Issue Date: 13th July 2015 © Copyright – Wet-seal Holdings Pty Ltd - 2015

All information contained in this Franchise Operations Manual is private and confidential. It contains details of all data processing requirements, company policies and recommendations. It is not to be copied in part or full, or disclosed to any other person outside the Wet-seal Group at any time. This manual always remains the property of Wet-seal Holdings Pty Ltd and is for your (the Franchisee’s) use only. It is to be returned to Wet-seal upon the termination or expiry of your contract. All Franchisees have been trained in the correct application of the “Wet-seal Systems”. All Franchisees are to adhere to the procedures in the Franchise Operations Manual and the Installation Procedures Manuals. Failure to follow the above could result in the termination of your contract and the possibility of legal action being taken against you.

Wet-seal Business Development Guide

This is a comprehensive 70+ page support book that is designed to help broaden the overall business skills of the franchise network in particular the sales planning, leadership & management, human resources & marketing & promotional planning.

Wet-seal Promotional items

Wet-seal have a range of promotional items to assist Franchisees for networking and other community/fundraising events

Wet-seal Marketing Planner

Provides Franchisees with a quick glance at Marketing & Promotions events occurring over a 12 month span.

Wet-seal Operational Manual

This manual is a reference tool to help guide & manage the operational side of being a Wet-seal Franchisee.

Wet-seal Wealth Creation & Succession Planning Guide

The purpose of this book is to help Franchisees when selling the franchise or to help secure your financial future through various financial strategies.

Wet-seal Corporate Marketing Brochure

This brochure assists with marketing Franchisees businesses & gives customers/potential customers an information referral tool.


Client & Franchisee Testimonials “As a former long time Wet-seal employee I recognised the quality of systems and support offered by Head Office. The transition to being a Franchisee has been a rewarding career move.”

Dan Rath Wet-seal North Perth Franchisee

“As one of Wet-seal’s longest serving & largest Franchisees we have been extremely happy with the systems and support offered by the Wet-seal team which is why we have chosen to own & operate multiple locations.

We strongly recommend the Wet-seal Franchise system.”

Roger & Chris Brown Wet-seal Brisbane & Ipswich Franchises Winners of Multiple Franchisee of the Year Awards

“Hi Chris & Roger

Just a short note to thank you for the works at Manly. Your level of co-operation and general attitude towards the repairs was greatly appreciated (and noted by the client).

From the moment you were advised that there may be an issue on-site, your focus was on fixing the problem rather than attributing blame. This is a rare quality in the industry these days and will stand you in good stead for projects to come.

I also know how much the shifting time constraints affected your other projects and appreciate you working in with our requirements.

Once again, I thank you both and look forward to dealing with you again soon.”

Greg Howard

Building Services Manager, Jefferson Gray Pty Ltd - Building Service Professionals

“On behalf of the Executive and Management team at Umina Surf Life Saving Club we are writing to express our thanks to your company for a job well done for our new deck extension.

Work was meticulously performed within the estimated time frame and also in budget. This new extension will be of great benefit to our members and the community who use our surf club.

We would not hesitate to refer Wet-seal waterproofing to anyone looking for top quality service.”

Christine Lavers

Secretary, Umina Surf Life Saving Club Inc.


Wet-seal Key Management Support Mark GreenwoodChief Executive Officer

E: [email protected] P: 02 6650 8604 M: 0419 601 495

Mark oversees all business operations within the Wet-seal Group of Companies.

Darren LeaneyNational Franchisee Manager


Darren oversees all areas concerning the Franchise operations.

Anthony ZulloNational Sales Manager


Anthony oversees corporate sales & key marketing activities.

Kenny MickieNational I.T. Manager

E: [email protected] P: 02 6650 8600

Kenny is responsible for all Information Technology hardware & software systems within the group.

Robert RathHead of Technical & Special Projects


Oversees technical enquiries and franchisee field support and operations and is also responsible for training Franchisees in all internal and external systems and procedures.

Jodie SippelNational Promotions & Events Manager


Jodie oversees all advertising & promotions, stationery and event management.

Robert GilesNational Operations Manager


Robert oversees all aspects of operations for the Wet-seal group from sourcing, production to distribution.

Elisabeth ArifChief Technical Manager


Elisabeth oversees the technical, training and compliance departments and leads the Research and Development team.

12

Corporate Office - Australia

Postal PO Box 481, Coffs Harbour NSW 2450

Street 6 Forge Drive, Coffs Harbour NSW 2450

Phone 1800 025 081

Fax 02 6650 8699

Email [email protected]

Administration Office - New Zealand

Postal PO Box 33-720, Takapuna Auckland 0740

Phone 0800 436 000

Fax 09 486 3740

Email [email protected]

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