Notice: Cancer Causing ChemicalsThis product contains a chemical known to the state ofCalifornia to cause cancer and birth defects, or otherreproductive harm.

Notice: Brain DamageContains solvents which can cause permanent brain andnervous system damage.

Cautions• Flammable and combustible• Contains petroleum distillates• This product contains a maximum of 550 grams of

Volatile Organic Compounds (VOCs)• Wear a vapor respirator during spray applications

Surface Protection PeriodClear stains: 1 yearOther tinted stains: 2 to 4 years

Application RestrictionsDo not apply when air or surface temperature is below50°F or may fall below 50°F for 48 hours after application.

Streaking/Color ChangeIf not applied carefully and evenly these products canstreak. Some of these products cause a color change.

Clean Up/DisposalClean brushes and containers with mineral spirits.Immediately after use place rags, steel wool or waste in asealed, water filled, metal container.

DangerRags, steel wool or waste soaked with decking stain mayspontaneously catch fire if improperly stored.

TintingDecking stains neutral base and deep base must be tintedwith compatible universal colorant.

Other• These products contain petroleum distillates and VOCs

and will harm fish, pets, livestock, plants and people.• These products sit on the surface and wear away more

quickly, requiring regular reapplication.• These products leach out and will harm the environment.

Seal-OnceDoes not contain any chemicals known to the state ofCalifornia to cause cancer and birth defects, or otherreproductive harm.

Seal-Once Does not contain any solvents which can cause brain,nervous system or any other system damage.

Seal-Once• Non-flammable, non-combustible• Does not contain petroleum distillates• Contains zero Volatile Organic Compounds (VOCs)• Wear a dust mask during spray applications

Seal-OnceClear: up to 6 years on horizontal surfaces; Tinted: up to 6 years on horizontal surfaces; And up to 10 years on vertical surfaces

Seal-OnceCan be applied at any temperature above 35°F

Seal-OnceWill not streak or change wood color to orange or anyother color.

Seal-OnceClean brushes and containers with warm soapy water and reuse.

Seal-OnceNon-flammable or combustible; Wash rags, steel wool,etc. in warm soapy water and reuse

Seal-OnceSeal-Once tinted formulas are applied directly from thecontainer.

Seal-Once• Will not harm fish, pets, livestock, plants or people when

applied according to the label recommendations.• Penetrates surfaces up to 3/8” depending on porosity. • Seal-Once does not leach out or become hydrolytically

unstable, therefore, it is safe to use over water.

Before you purchase your next waterproofer, compare labels.COMPETITORS’ PRODUCTS - Cabot’s Deck Sealer, Behr’s Waterproofer, Thompson’sWater Seal Multi Surface, Sikken’s Deck SealerInformation below is taken directly from one or more of these competitors' labels.

NEW IMAGE COATINGS, LLC • Manchester, NH 03101 www.seal-once.com • ©2005 New Image Coatings, LLC. Seal-Once is a trademark of New Image Coatings, LLC.

Cabot’'s Deck Sealer, Behr’s Waterproofer, Thomspon’s Water Seal Multi Surface andSikken’s Water Sealant are registered trademarks of their respective companies.

™

Wood Formulas

◆ Outperforms all wood waterproofers on the market.

◆ Protects horizontal surfaces up to 6 years and counting.Vertical surfaces up to 10 years.

◆ Seals wood products up to 3/8 inch.

◆ Protects against mold, mildew, cracking, warping and splitting.

◆ Will not streak, will not yellow. Will not change naturalwood colors.

◆ Tinted formulas add color without hiding wood grain.

◆ Can be painted or stained after treatment

◆ Provides UV protection.

◆ Can be applied at 35°F and up.

◆ Easy soap & water clean up.

Concrete/Masonry Formulas

◆ Outperforms all concrete waterproofers on the market.

◆ Protects horizontal surfaces up to 6 years and counting.Vertical surfaces up to 10 years.

◆ Seals concrete products up to 3/8 inch.

◆ Protects against mold and mildew.

◆ Will not streak, will not yellow.

◆ Provides UV protection.

◆ Resistant to salt & chloride.

◆ Resistant to freeze & thaw.

◆ Reduces spalling.

◆ Can be applied at 35°F and up.

◆ Easy soap & water clean up.

NEW IMAGE COATINGS, LLC • Manchester, NH 03101 • www.seal-once.com • ©2005 New Image Coatings, LLC. Seal-Once is a trademark of New Image Coatings, LLC.

™

◆ Water based & friendly to the environment.

◆ Will not harm fish, pets, livestock, plants or people.

◆ Does not contain chemicals that the State of California hasdetermined causes cancer & birth defects or other harm.

◆ Does not contain volatile organic compounds (VOC’s)

◆ Will not harm brain or nervous system.

◆ Approved by the State of New Hampshire.

◆ Non-toxic, non-flammable, non-combustible.

◆ Safe to use over fresh and salt water.

◆ Unused product can be stored safely in a basement or garage.

Product Benefits

Health & Safety Features

Se

al-

On

ce

Cab

otTh

omps

ons

Sik

kens

Oly

mpi

cB

ehr

No

VO

C’s

✔

Non

Tox

ic✔

Eco

Frie

ndly

✔

Non

Com

bust

ible

✔

Sup

porte

d by

Sta

te E

nviro

nmen

t Age

ncy

✔

Per

form

ance

in Y

ears

up

to

10

22

62

2P

enet

rate

s W

ood

Sur

face

s up

to3

/8 i

nch

Pen

etra

tes

Con

cret

e S

urfa

ces

up to

1 i

nch

Mar

ine

Pro

duct

✔

Con

cret

e P

rodu

ct✔

✔✔

Tint

s4

Yes

Yes

Yes

Yes

Yes

Saf

e to

Use

Ove

r Fre

sh o

r Sal

t Wat

er✔

Sta

inab

le/P

aint

able

Afte

r Tre

atm

ent

✔

Eas

y C

lean

Up

✔

Can

Be

App

lied

at 3

5°F

✔

Can

be

App

lied

to In

terio

r Sur

face

s✔

No

Col

or C

hang

e✔

Will

Not

Stre

ak✔

“Will

Not

Har

m F

ish,

Pet

s, P

lant

s or

Peo

ple”

✔

Will

Not

Cau

se C

ance

r✔

Will

Not

Cau

se B

rain

Dam

age

✔

Will

Not

Cau

se B

irth

Def

ects

✔

Will

Not

Cau

se N

ervo

us S

yste

m D

amag

e✔

Will

Not

Spo

ntan

eous

ly E

xplo

de✔

Unu

sed

Por

tion

Can

Be

Saf

ely

Sto

red

in H

ome

✔

™

NE

W IM

AG

E C

OAT

ING

S, L

LC •

Man

ches

ter,

NH

031

01

ww

w.s

eal-o

nce.

com

• ©

2005

New

Imag

e C

oatin

gs, L

LC.

Sea

l-Onc

e is

a tr

adem

ark

of N

ew Im

age

Coa

tings

, LLC

.C

abot

’'s D

eck

Seal

er, B

ehr’s

Wat

erpr

oofe

r, Th

omsp

on’s

Wat

er S

eal M

ulti

Surfa

ce a

ndSi

kken

’s W

ater

Sea

lant

are

regi

ster

ed tr

adem

arks

of t

heir

resp

ectiv

e co

mpa

nies

.

Pro

du

ct

Co

mp

ari

so

n M

atr

ix

NE

W H

AM

PS

HIR

E S

UN

DA

Y N

EW

S,

Ju

ly 1

0,

2005

Wh

at’

s N

EW

... H

am

psh

ire P

ag

e 1

8 q

Wat

erpr

oofe

r m

aker

sfe

el t

hey’

re o

n to

som

ethi

ng b

ig.

Eco-

frie

ndly

pro

duct

: Sea

l-Onc

e pe

netr

ates

woo

d an

dm

ason

ry a

nd is

tout

ed a

s no

t bei

ng h

arm

ful t

o pl

ants

, pe

ts o

r fis

h.

Seal-

On

ce h

as

lab

elin

g t

hat

ind

icate

s it

is

no

t h

arm

ful

to p

lan

ts,

fish

or

pets

. T

he p

rod

uct

is

mark

ete

d a

s

"no

n-t

oxic

" an

d "

eco

-fri

en

dly

".

By

DE

NIS

PA

IST

E, U

nion

Lea

der

Staf

fM

AN

CH

EST

ER

EN

VI

RO

NM

EN

TA

LL

YF

RIE

ND

LY,

long

las

ting

and

cost

eff

ectiv

e, S

eal-O

nce

is g

oing

to

tran

sfor

m t

he m

arke

t fo

r w

ood

and

conc

rete

wat

erpr

oofe

rs, a

ccor

ding

toH

enry

R.

“Han

k” C

rote

au,

pres

i-de

nt o

f N

ew

Im

age

Coa

tings

in

Man

ches

ter.

“Thi

s is

not

a c

oatin

g, o

r a

seal

er,

this

is a

true

wat

erpr

oofe

r, an

d it

pen-

etra

tes,”

Cro

teau

sai

d in

a r

ecen

tin

terv

iew.

“Tec

hnic

ally

, yo

u co

uld

build

aho

use

and

put t

his

on a

ll yo

ur c

edar

shak

es o

r al

l yo

ur c

lapb

oard

s an

dth

en p

aint

or

stai

n on

top

of

that

,”C

rote

au sa

id.

“We

can

acce

pt a

ny ty

pe o

f co

at-

ing

on to

p of

this

bec

ause

we’

re n

ot a

surf

ace

coat

. Wha

t we’

re s

tric

tly tr

y-in

g to

do

here

is

prev

ent

wat

er

ingr

ess,

we’

re p

reve

ntin

g w

ater

from

getti

ng in

side

mas

onry

or w

ood,

so it

does

n’t

split

, cr

ack,

mol

d, m

ildew

and

that

type

of t

hing

.”W

hile

man

y co

mpe

ting

prod

ucts

bill

them

selv

es a

s w

ater

proo

fers

,th

ey a

re ty

pica

lly s

olve

nt o

r pe

trol

e-um

-dis

tilla

te b

ased

, m

akin

g th

emun

suita

ble

arou

nd w

ater

and

pot

en-

tially

toxi

c.Se

al-O

nce,

a w

ater

-bas

ed s

eale

rw

hose

act

ive

agen

t is

a p

ropr

ieta

rypo

lym

er,

has

been

dem

onst

rate

d to

be n

on-to

xic

whe

n us

ed w

ithin

labe

lco

nditi

ons.

New

Ham

pshi

re D

epar

tmen

t of

Env

iron

men

tal

Serv

ices

Lim

nolo

gyC

ente

r D

irec

tor

Jody

C

on

nor

revi

ewed

test

s car

ried

out b

y D

ento

n,Te

xas-b

ased

Hut

her

Ass

ocia

tes

onD

ynes

eal/

Perm

a-Se

al,

the

wat

er-

proo

fing

agen

t in

Seal

-Onc

e.“T

hese

tox

icity

tes

ts s

how

ed t

hat

this

pro

duct

is p

retty

saf

e,”

Con

nor

said

. “U

sed

with

in t

he l

abel

con

di-

tions

, the

re a

re n

o co

nstit

uent

s in

the

prod

uct a

t lev

els o

f con

cern

or l

evel

sth

at w

ould

im

pact

wat

er q

ualit

y,”

Con

nor w

rote

in a

lette

r to

Cro

teau

. C

onno

r sa

id th

e le

tter

was

not

an

endo

rsem

ent.

“Any

pr

oduc

t th

atco

mes

into

the

stat

e th

at m

ay e

nter

aw

ater

bod

y, w

e ha

ve to

exa

min

e th

atm

ater

ial,”

he

said

.“W

e w

ant t

o m

ake

sure

that

if th

ispr

oduc

t get

s in

to th

e w

ater

, tha

t it’s

not

goin

g to

cau

se a

ny f

ish

kill

for

any

biol

ogic

al c

ritte

rs li

ving

nea

r the

shor

e, r

eptil

es o

r an

y in

vert

ebra

tes,”

he sa

id.

Des

pite

his

findi

ng th

at w

ood

trea

ted

with

Sea

l-Onc

e ca

n be

use

d sa

fely

arou

nd th

e st

ate’

s wat

ers,

Con

nor s

aid

DES

won

’t al

low

the

liqui

d pr

oduc

t to

be p

ut d

irect

ly in

to th

e wat

er.

“The

y ca

n’t s

pray

it in

to w

ater

s,”he

sai

d. “

If y

ou h

ave

rem

ovab

ledo

cks,

you

shou

ld t

reat

the

m in

the

fall

whe

n th

ey a

re o

ut o

f the

wat

er,”

Con

nor

said

. “I

f yo

u ha

ve p

erm

a-ne

nt d

ocks

, you

pro

babl

y sh

ould

rent

or p

urch

ase

tarp

s and

hav

e so

meo

neho

ld th

e ta

rp w

hile

you

are

pai

ntin

gov

er th

e w

ater

.”O

n th

e m

arke

t fo

r tw

o m

onth

s,Se

al-O

nce

has

foun

d re

ady

acce

pt-

ance

from

ret

aile

rs a

nd d

istr

ibut

ors,

New

Im

age

Coa

tings

vic

e pr

esid

ent

of o

pera

tions

Dav

id D

. Myl

er sa

id.

“Eve

ry h

ardw

are

stor

e w

ants

it,

ever

y co

ncre

te a

nd m

ason

ry s

tore

we’

ve b

een

to t

hus

far

wan

ts i

t,be

caus

e th

ey d

on’t

have

an

eco-

frie

ndly

, non

-toxi

c pr

oduc

t to

offe

r,”M

yler

said

.Po

rtla

nd,

Mai

ne-b

ased

har

dwar

edi

stri

buto

r E

mer

y-W

ater

hous

e is

offe

ring

Sea

l-Onc

e on

a d

rop-

ship

basi

s, w

hich

mea

ns a

cus

tom

er c

anpu

rcha

se

it th

roug

h E

mer

y-W

ater

hous

e bu

t the

dis

trib

utor

doe

s-n’

t yet

war

ehou

se it

.N

egot

iatio

ns a

re u

nder

way

to a

ddSe

al-O

nce

as a

regu

larly

war

ehou

sed

item

, sa

id L

ynn

Sew

ell,

asso

ciat

em

erch

andi

se m

anag

er f

or E

mer

y-W

ater

hous

e.E

mer

y-W

ater

hous

e su

pplie

s ret

ail-

ers t

hrou

ghou

t the

Nor

thea

st.

Myl

er s

aid

Can

adia

n pa

int m

anu-

fact

urer

and

dis

trib

utor

Sic

o In

c. is

also

eva

luat

ing

whe

ther

to

sell

Seal

-O

nce

unde

r pri

vate

labe

l in

Can

ada.

The

prod

uct

line

has

alre

ady

been

pick

ed u

p by

Man

ches

ter

base

dC

orriv

eau-

Rou

thie

r. “I

t’s e

nviro

nmen

-ta

lly f

riend

ly,”

vic

e pr

esid

ent

John

Cor

rivea

u sa

id.

“It’s

one

of

the

first

prod

ucts

that

trul

y is t

hat w

hen

it co

mes

to p

rese

rvin

g w

ood

or co

ncre

te.”

Am

ong

Seal

-Onc

e ad

vant

ages

are

its lo

ngev

ity, e

ase

of a

pplic

atio

n an

dla

ck o

f the

smel

l ass

ocia

ted

with

mos

tso

lven

tbas

ed

seal

ers,

he

sa

id.

Cor

rive

au-

Rou

thie

r ha

s st

ores

in

Man

ches

ter,

Con

cord

and

Nas

hua.

Bel

mon

t flo

orin

g, d

ecor

atin

g an

dpa

int

stor

e Th

e H

ome

Bea

utifu

l is

also

carr

ying

Sea

l-Onc

e. “

The p

eopl

ear

e lo

ving

bec

ause

it lo

oks

like

you

just

cut

the

woo

d an

d pu

t it r

ight

on

the

wal

l; it

does

n’t g

ive

it th

at a

ltere

dco

lor

or l

ook

to i

t,” s

aid

man

ager

Dan

Dow

ning

. “W

e ha

ve it

out

her

ein

the

sto

re w

ith a

ll ou

r ot

her

deck

coat

ings

and

so fo

rth,

” he

said

.“B

ased

on

thei

r stu

dies

, it’s

a v

ery

high

-end

pro

duct

. To

mak

e yo

urm

ark

in th

is in

dust

ry, y

ou w

ant t

o go

to th

e hi

gher

-gra

de p

rodu

cts.”

The r

etai

l pri

ce fo

r a g

allo

n of

Sea

l-O

nce

rang

es fr

om a

bout

$28

to $

38.

“A lo

t of i

t dep

ends

on

the

volu

me

that

the

y bu

y,” C

rote

au s

aid.

“W

eha

ve o

bvio

usly

pri

ce b

reak

s. I

f a

stor

e is

buy

ing,

let’s

say

20

case

s, he

is g

oing

to g

et th

e be

st p

rice

so h

e ca

nse

ll it

at th

e be

st p

rice

.”A

lthou

gh t

he S

eal-O

nce

busi

ness

is

base

d at

15

0 D

ow

St.

inM

anch

este

r, t

he f

irm

obt

ains

its

wat

erpr

oofin

g ag

ent

in c

once

ntra

tefr

om m

anuf

actu

rer

Vis

co I

nc.

ofL

inco

ln,

Neb

., un

der

an e

xclu

sive

mar

ketin

g ag

reem

ent.

“The

y m

anuf

actu

re t

he c

once

n-

trat

e, b

ut w

e ha

ve s

ole

mar

ketin

gri

ghts

int

erna

tiona

lly f

or t

he p

rod-

uct,”

New

Im

age

Coa

ting

pres

iden

tC

rote

au sa

id.

Cro

teau

also

ow

ns S

eal P

ro I

nc.,

whi

ch h

as b

een

in b

usin

ess

sinc

e19

80,

and

sells

sea

ls fo

r in

dust

rial

pum

ps,

boile

rs,

hydr

aulic

s an

d ga

s-ke

ting

mat

eria

ls,

and

mai

nten

ance

prod

ucts

lik

e pe

netr

atin

g oi

ls,

sili-

cone

spra

ys a

nd lu

bric

ants

. Ove

r the

past

sev

en o

r ei

ght

year

s, Se

al P

roal

so h

as d

istr

ibut

ed w

ater

proo

fing

mat

eria

ls,

coat

ings

an

d se

alan

ts,

Cro

teau

sai

d. I

t w

as t

hrou

gh t

hein

dust

rial

co

atin

g bu

sine

ss

that

Cro

teau

cam

e to

wor

k w

ith M

ike

Cor

k, t

he c

hem

ist

who

inve

nted

the

wat

er-b

ased

pol

ymer

wat

erpr

oofe

run

derly

ing

Seal

-Onc

e.“H

e pr

esen

ted

the

prod

uct

to m

ebe

caus

e of t

he re

latio

nshi

p w

e’ve

had

and

the

trus

t w

e ha

d in

eac

h ot

her

and

wan

ted

me

to g

et in

volv

ed w

ithit,

” C

rote

au s

aid.

“I

sat

on i

t fo

r a

who

le y

ear

and

did

noth

ing

with

it

and

final

ly h

e ca

lled

and

said

you

know

you

nee

d to

do

som

ethi

ngbe

caus

e w

e ne

ed to

mov

e on

with

the

prod

uct

and

I ne

ed t

o fin

d so

me-

body

. Th

at w

as l

ast

year

, la

st s

um-

mer

, aro

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.

PRODUCT NAMESeal-Once™ Advanced Multi-Surface Waterproofer;Industrial Grade Concentrate

MANUFACTURERNew Image Coatings, LLC.150 Dow StreetManchester, NH 03101603-669-8786 • Fax 603-669-9048www.seal-once.comemail: sales@newimagecoatings.info

PRODUCT DESCRIPTION

BASIC USESeal-Once Advanced Multi-Surface Waterproofer is aconcentrated, water-based, deep-penetrating formuladesigned primarily for waterproofing wood, concreteand masonry surfaces. Seal-Once is designed to bediluted with clean water for each part of concentrate ata 1:1 ratio for easy application.

Seal-Once provides years of protection and does anexceptional job of limiting moisture ingress, as well as reducing fungal and microbial attack by reducingavailable moisture. Seal-Once is colorless and will not discolor wood, concrete or masonry. Seal-Once isavailable in clear and stained versions.

Seal-Once does not contain mercury, heavy metalsor silica. There is an internal chemistry which isdesigned to facilitate bonding to wood and cementitioussubstrates. When Seal-Once dries on a substrate, itdoes not leach out or become hydrolytically unstable,however it may be removed by wearing the substrateaway or by application of strong oxidizers. It may bepainted over as soon as it dries.

It may be used below grade as a first applicationbefore topping with a waterproof coating recommendedfor below-grade application.

PROTECTS WITHOUT BEADINGThe advanced technology of Seal-Once penetrates surfaces up to 3/8 inch and bonds to form a superior barrier inside the surface. Although beading may bemuch less evident, this is the ideal application for thelongest term protection. Other waterproofers whichmerely sit on top of the surface will show beading butwear away more quickly, requiring regular re-application.

HEALTH AND ENVIRONMENTAL SAFETYSeal-Once is non-flammable, non toxic and is harmlessto humans, animals and plants. Seal-Once contains noVOCs or petroleum distillates. New Image Coatings hasrequested and received documentation that states thisproduct contains no nitrates or phosphorous, nor doesthis product contain aluminum, arsenic, cadmium,chromium, copper, lead, nickel, zinc or any other metals.

Acute and chronic tests were conducted usingCeridaphnia, Pimephales, Mysidopsid and Menida. Thetoxicity report supports the conclusion that no acute orchronic toxicity is associated with this product whenused according to the product label. Materials treatedwith Seal-Once and immersed after drying show noleaching capacity and therefore, no toxicity to the sys-tem. The product bonds to substrates and is no longersoluble in water. Used within the label conditions, thereare no constituents in the product of concern or levelsthat would impact water quality. The best managementpractice would be to treat all products on the shore andnot over the water. This would alleviate any potential forconcentrated turbidity, due to accidental spill on water.

Physical Characteristics

Color Milky WhiteFlash pt. NonepH 7Solvents NoneAs Concentrate lbs/gal 8.1Specific Gravity .976Application Temp. 35°F and aboveSolid Content 32%

Recommended Uses

Wood Decks, Fences, Docks, Piers, Shingles, (all types) Shingle Siding, Wood Playgrounds,

Planters, Furniture

Concrete Walkways, Driveways, Curbs, Steps,Platforms, Loading Docks, Ramps,Floors, Parking Decks, Chimneys,Retaining Walls

Other Stucco, Brick, Tile (Unglazed), Granite,Limestone, Slate, Gravestones

™

™TECHNICAL DATA SHEET

Seal-Once™ Advanced Multi-Surface Waterproofer• Lasts up to 6 years on horizontal surfaces and up to

10 years on vertical surfaces.• Environmentally safe, will not harm plants, pets, fish,

livestock, humans. Contains zero volatile organiccompounds (VOC). No toxic fumes.

• Seals and protects with single application on mostsurfaces. Requires additional application(s) onextremely porous surfaces. Second coat can beapplied as soon as first coat has penetrated.

• Can be applied to green concrete.

• Allows wood to age naturally in appearance.• Cleans up with water.• Paintable/stainable with latex or oil-based paints.• High binding action for better adhesion/protection.• Non-flammable, no special handling required.• Milky white for more even application, dries clear.• Dries on concrete/masonry within 1 hour• Resistant to mildew.• Resistant to salts and chlorides.• Helps prevent efflorescence.• Penetrating, bonding sealer.• Waterproofing sealer.

Solvent-Based Water Repellents• Lasts 6 months to 1 year.• Plants, pets, fish, livestock, humans will die if not

protected. High in volatile organic compounds (VOC).Spray mask recommended during application. Properventilation required.

• Requires minimum of 2 applications at 48-hour intervals.

• Minimum 2 weeks wait for concrete to cure prior toapplication. Some solvents cause discoloration.

• Allows wood to age naturally in appearance.• Requires solvents for clean up.• Most cannot be painted over with latex paints.• Little or no binding action.• Highly flammable.• Applies clear, hard to identify coverage.• Dries on concrete in approximately 48-72 hours.• N/A• N/A• N/A• Surface repellent.• Water repellent.

PRODUCT COMPARISON

SUMMARY: ACUTE TOXICITY REPORT

Testing by Huther and Associates, EnvironmentalToxicologists, Biologists and Consultants: Denton TX; May 19, 2003. 48-hour LC50 toxicity test procedures followed recommended methods contained in “Methodsfor Measuring the Acute Toxicity of Effluents andReceiving Waters to Freshwater and Marine Organisms,Fourth Edition,” EPA/600/4-90/027F, August 1993.

The diluted product concentration listed as 0.0123 ml/Lis the product used at recommended dilution rate (1 gal.of water to 1 gal. of concentrate). This is applied througha sprayer (hand pump-up and set at a stream) and thestream was captured in a container for the duration thatit takes to treat 15 feet of decking three times. This vol-ume was then calculated as though dumped into a 300-gallon tank and expressed as ml/L. A 300-gallon pond isconsidered the smallest pond in which fish may be keptin an outside environment (such as koi or goldfish). Inactual practice, one would atomize (apply as a spray ormist) Seal-Once during application and would require agreat deal longer to put out the same volume than the

coarse stream used. This is done to represent a worst-case scenario.

The concentration listed as 0.123 ml/L is the sameworst-case scenario done at 10x greater concentration orthe same volume of Seal-Once being dumped into 30 gal.instead of 300 gal. This concentration (0.123 ml/L)proved to be the threshold where Seal-Once began toexhibit statistically significant toxicity to the test species.These test species are used because of their extremesensitivity to change in composition whether chemical ormetallic, etc. in their respective fresh and saltwater envi-ronments. A point of reference is that a goldfish can sur-vive in many instances in an environment 1,000 timesmore polluted than these species. That is whyEPA/600/4-90/027F, August 1993 test criteria are used toevaluate toxicity as the extreme sensitivity of these testspecies may point out problem chemistries, buildingmaterials or potential pollutants.

Materials treated with Seal-Once then immersed (afterdrying) show no tendency toward toxicity. Seal-Oncebonds to wood, cementitious and stone surfaces whichstops mobility and ceases to be soluble or show hydrolyt-ic sensitivity.

APPLICATION INSTRUCTIONS

PREPARATION• All surfaces should be cleaned before sealing for best

penetration and performance. Clean all dust, debris andloose material. Remove oil, grease, algae, grime,mildew or mold with appropriate cleaners.†

• After cleaning, test absorbency of surface by sprinklinga few drops of water on the surface. If the water doesnot readily penetrate the surface, stripping will be necessary to remove old coatings prior to applyingproduct. Retest surface after dry.†

• Can be used on green concrete.• Allow pressure-treated wood to age up to six months

before applying Seal-Once.

APPLICATION• Do not use if air or surface temperature is below 35°F. • Do not apply in rain or when rain is imminent.• Combine equal parts Seal-Once and clean water (1:1

ratio). Use a paint stick or jiffy mixer and mix for oneminute. Do not entrain air while mixing. DO NOT THIN.

• Apply one even coat with garden sprayer, brush, roller,air-assisted and/or airless sprayer. Use coarse spraypattern.

• For best results, apply in the evening, out of direct sunlight, and at cooler temperatures.

• When applying in direct sunlight and surface is hot,spray with a mist of water and apply Seal-Once imme-diately on dampened surface.

• For wood: apply to all surfaces and ends.• Do not use with other waterproofing products.• An additional second or third coat may be needed on

dry, porous surfaces. In high traffic areas on wood,application may be necessary every 2-3 years only inworn areas.

• Can be stained or painted after Seal-Once is cured.

COVERAGE• Approximate coverage: 200-300 sq. ft./gallon mixed.

Actual coverage will vary due to porosity of surface.

DRYING TIME• Wood surfaces: Allow water to evaporate before

subjecting surface to light foot traffic; 24-48 hours for fullcure, depending on temperature and humidity.

• Concrete/masonry surfaces: Allow surface to dry 1-2hours depending on temperature and humidity.

• When recoating, apply as soon as previous coat haspenetrated the surface.

CLEAN UP• Clean equipment and brushes with warm, soapy water.• Store above 32°F; protect from freezing.

ECO-FRIENDLY, NON-TOXIC, SAFE

• Water-Based and Non-Flammable• Contains No TAPS/HAPS (Toxic/Hazardous Air

Pollutants)• VOC Content N/A, Non-Ozone Depleting• Not Regulated by Authorities for Worker Health

and Safety• Not Regulated by Authorities for Transportation

and Storage• Will Not Harm Fish, Plants, Pets or Livestock• Will Not Burn Skin; Odorless• Safe for Use Over Fresh and/or Saltwater

OUTPERFORMS OTHER SEALERS & STAINS• Reduces Fungal Microbial Attack• Protects Against Mold and Mildew• Penetrates surfaces up to 3/8"• Provides UV Protection• Will Not Discolor Wood or Masonry Surfaces• Resistant to Salts and Chlorides • Tinted Formulas Available• Paintable or Stainable• Excellent Durability to Weathering• Excellent Longevity, Preserves Wood• Reduces Spalling / Cracks Caused by Moisture• Cost Effective

GENERAL COVERAGE GUIDELINESMaterial Coverage (sq. ft./gal, mixed)*Concrete Broom or Brush 200Concrete Smooth 300Concrete Block 200Brick 300Stucco 200-300Slate/Granite/Limestone 300Unglazed Tile 300*Actual coverage will vary depending on porosity of materials. Second coat application, add 50% to above figures.

MADE IN THE U.S.A.DISTRIBUTED BYNEW IMAGE COATINGS, LLC.MANCHESTER, NH 03101603-669-8786www.seal-once.com

™

FIELD TEST STUDY

15-YEAR APPLICATION STUDY ON WOOD FENCESeal-Once Advanced Multi-Surface Waterproofer wasapplied to a southwest United States white pine fence 15 years ago. Season after season, the wood has been remarkably preserved. The clear formula revealsthe natural gray patina, weathering without any crackingor warping of the wood.

AVAILABILITY AND COST

AVAILABILITYSeal-Once Advanced Multi-Surface Waterproofer ismanufactured and distributed by New Image Coatings,LLC of Manchester, NH.

Seal-Once concentrated, industrial-grade formula is available in 1-gallon plastic bottle containers and 5-gallon plastic pails. For large construction projects,contact New Image Coatings for information regarding55-gallon containers.

COSTSeal-Once is competitively priced and cost variesdepending on the amount of product purchased anddelivery. Request a price quote by calling the NewImage Coatings factory in Manchester, NH.

SAFETY AND HEALTH PRECAUTIONS

NO TOXIC OR HAZARDOUS MATERIALSSeal-Once is a minor irritant to eyes, skin, inhalationand ingestion.• If splashed onto eyes, rinse with plenty of clean water

for 15 minutes.• If inhalation irritates mucous membranes, remove to

fresh air.• If splashed onto skin, wash with soap and water.• If accidentally ingested, drink two glasses of water and

refer to medical personnel. Do not induce vomiting.

WARRANTY

LIMITED LIABILITY WARRANTYGuarantee of this product when used according todirections is limited to refund of the purchase price orreplacement product if it is defective. New ImageCoatings, LLC shall not be liable for cost of labor, director incidental consequential damages.

Complete technical assistance is available uponrequest from New Image Coatings by writing or callingthe Manchester, NH offices. The company makes nowarranty, expressed or implied, of any use or applica-tion for which such technical advice is furnished.

10/05/2005

SUMMARY OF THE ACUTE TOXICITYREPORT OF SEAL-ONCE™

The diluted product concentration listed as 0.0123 ml/L is the product used at recommended dilution rate (1 gal. of water to 1 gal. of concentrate). This is applied through asprayer (hand pump-up and set at a stream)and the stream was captured in a container forthe duration that it takes to treat 15 feet of decking three times. This volume was then calculated as though dumped into a 300-gallontank and expressed as ml/L. A 300-gallon pondis considered the smallest pond in which fishmay be kept in an outside environment (such askoi or goldfish). In actual practice, one would atomize (apply as a spray or mist) Seal-Onceduring application and would require a great deallonger to put out the same volume than thecoarse stream used. This is done to represent aworst-case scenario.

The concentration listed as 0.123 ml/L is thesame worst-case scenario done at 10x greaterconcentration or the same volume of Seal-Oncebeing dumped into 30 gal. instead of 300 gal.This concentration (0.123 ml/L) proved to be thethreshold where Seal-Once began to exhibit statistically significant toxicity to the test species.

These test species are used because of theirextreme sensitivity to change in compositionwhether chemical or metallic, etc. in their respective fresh and saltwater environments. Apoint of reference is that a goldfish can survive inmany instances in an environment 1,000 timesmore polluted than these species. That is whyEPA/600/4-90/027F, August 1993 test criteriaare used to evaluate toxicity as the extreme sensitivity of these test species may point outproblem chemistries, building materials or potential pollutants.

Materials treated with Seal-Once then immersed(after drying) show no tendency toward toxicity.Seal-Once bonds to wood, cementitious andstone surfaces which stops mobility and ceasesto be soluble or show hydrolytic sensitivity.

™

™

For more information or to place an order, call:

NEW IMAGE COATINGS, LLC150 Dow Street 603-669-8786Manchester, NH 03101 Fax 603-669-9048www.seal-once.com email: products@seal-once.com

How do we know that Seal-Once is so safe?Seal-Once has been tested for acute toxicity by Huther Associates, a nationally known environmental testing organizationlocated in Denton, Texas. The test species used were fish and shrimp larvae, as they are 1,000 times more susceptible totoxicity than a 6-inch goldfish.

During application, tests were conducted in liquid form, the result – no toxicity was found. Also, when materials treatedwith Seal-Once are immersed in fresh or salt water, they do not leech out, or become hydrolytically unstable. These aresome of the reasons the State of New Hampshire supports use of this product throughout the state.

How does Seal-Once provide such great protection, how does it permeate the surface up to 3/8 of an inch?Unlike today’s market leaders, Seal-Once base materials are newly developed, environmentally stable, and safe polymers.When looked at under a microscope, these materials are much smaller and lighter than today’s market leaders. In fact,Seal-Once measures 100 times smaller than a micron, roughly equivalent to a fraction of a millionth of an inch.Consequently, when applied to a wood or concrete surface, Seal-Once permeates the external surface more deeply,thereby sealing and protecting the surface for a longer period of time.

Does Seal-Once permeate all surfaces 3/8 of an inch?Each surface has its own characteristics. Age of the wood, porosity, type of wood, previous treatments, etc., all affect howdeeply Seal-Once penetrates external surfaces. Likewise, if after a first coat of waterproofer the surface readily acceptsadditional materials it is telling you it needs more waterproofing.

What does “beading” really mean?The Beading Myth – The more beading you see, the better your wood surface is waterproofed and protected. The truth ismore beading indicates the applied product is sitting on top of the surface. It tells you it has not permeated deeply. That iswhy all leading brands of clear waterproofers suggest you reapply every year. The product does not permeate the surfaceand is washed away by the elements, or bleached out by the sun.

Why do we recommend that you wait up to 6 months before waterproofing a pressure treated lumber surface?Market leaders recommend waterproofing of pressure treated lumber as soon as 3 months. As you know pressure treatedlumber is heavily treated with chemicals and other materials when it is manufactured. Also, pressure treated lumber is verydense. Because of these two factors pressure treated lumber is usually not ready to accept a waterproofing treatment at 3months. However, the consumer following the advice given by the market leaders buys the product and takes the time toapply it. Because the pressure treated lumber has not dried out enough, it accepts a limited amount of the application,which as we know washes away relatively quickly. The consumer continuing to follow the instructions waits one to twoyears before the next application. During that period the wood dries, splits, cracks or warps because it has inadequatewaterproofing protection.

So when should a sub micron waterproofer be applied to a pressure treated surface? Timing of application depends uponat least two factors. One is the weather. If you live in New England your wood surface is covered in snow for much ofDecember through March. If you live in a southern state, your pressure treated lumber is subjected to constant sun.So the elements play a key role in applying a sub micron waterproofer. The second factor is the readiness of the pressuretreated lumber to accept a sub micron waterproofer treatment. The best way to test for readiness is to purposefully spillwater on the surface to be treated. If it readily soaks in, the surface is ready. If it sits on the surface in a puddle or pooland does not soak in, it is not ready to be treated.

™

Frequently AskedQuestions

Is Seal-Once a silicone, latex or acrylic?Seal-Once is none of the above. Seal-Once is a deep penetrating, complex co-polymer. Competitor products are primarilysurface treatments.

Does Seal-Once permit masonry surfaces to breathe?Seal-Once has excellent breathability characteristics. Trapped water will migrate out of the treated surface over a shortperiod of time, up to ten days.

What is meant by “let the surface tell you what treatment is necessary”?Basically it tells us to test our surfaces before deciding best treatment.

Let’s say you last sealed a surface one year ago. The surface looks dry or is cracking, splitting or warping. If you spillwater on that surface and it immediately soaks in, the surface is telling you it needs additional waterproofing. If you noticeafter a rainstorm that the rain water is soaking into the wood, then additional waterproofing is necessary.

On the other hand if you spill water on a wood surface and it runs off the surface, then waterproofing is unnecessary, andas previously mentioned wasteful.

The same examples are true of concrete surfaces. If moisture is readily accepted into the substrate, then the concrete isready to accept waterproofing.

How do I get the most for my money when applying a waterproofer?Follow these four simple steps:

1. Assure the surface is free of algae, mold, mildew, etc.

2. Assure the surface is ready to accept a waterproofer.

3. Apply when temperature is over 35˚, air is dry, with no imminent rain.

4. Apply the waterproofer on a surface until it rejects further treatment. That is, apply the waterproofer until it stops soak-ing in. Older porous wood may accept two, or even three, applications before the surface voids fill up. You do not need towait until your first application has dried. Continue to apply product until the surface void fill up.

What is the difference between Seal-Once pigments and competitors’ pigments?Seal-Once pigments are UV stable and non toxic. They have been designed to react to UV light by converting UV energyinto thermal energy. Competitors’ pigments are made from organic materials. Organic materials deplete in up to 18months as they are either washed away by the elements, or baked away by the sun. Also competitors’ pigments are toxic.

™

Frequently AskedQuestions