Before social media

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08/29/22 Confidential - NOT TO BE DISTRIBUTED without written consent 1 Overview BEFORE You Start Your Social Media Marketing Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

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Before social media

Transcript of Before social media

Page 1: Before social media

04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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Overview

BEFORE You Start Your

Social Media Marketing

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04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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First - Traditional Marketing

Don’t just jump into social media

Form “old-school” marketing planning to maximize communication and influence to your target market

Marketing Plan

YourCustomers

“Fail to plan, plan to fail.”

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04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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Triple Jump - Hop, Step, Jump

Hop – Understanding who you are

Step – Determine campaign objectives

Jump – Communication plan – including social media

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04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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Understanding Who You Are

Define what you offer Target Market Value proposition Position in Market

Before you even think of communicating

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Know The Market leader

Who is the Market Leader And other competition

Ready to be the leader for a target market?

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04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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Benefits of Market Leadership

Public recognition Premium price margins

Shorter sales cycles, lower cost of sales Free 3rd party support Lots of free publicity Long product life cycles Easy recruiting Access to decision-makers Customer loyalty and retention Previews of new technology, customer plans Most favorable distribution terms

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Next – The campaign

Communication/Campaign Goal

Target Audience

Target Audience Perceptions

Defined Offering

Call to Action

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Social Media Marketing Involve Create Discuss Promote Measure

To Increase website traffic Invoke positive user behavior (external and internal tracking) Increase page views Grow mindshare and brand awareness Create a positive brand association and keep it sticky Increase customer interaction and ultimately advocacy Long term - conversion and sales

George Benckenstein

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04/11/23 Confidential - NOT TO BE DISTRIBUTED without written consent

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Notes

Excerpts from the Social Media Marketing Plan

Steve Goldner [email protected] www.linkedin.com/in/stevengoldner www.twitter.com/SocialSteve

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