Before Midnight Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

BEFORE MIDNIGHT Online Marketing and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Before Midnight Campaign Recap Banner Ad – 59,000 imp., 48 clicks • Trailer - 95 page views Dedicated Email– 25K+ sent, Opens – 2,815, Clicks – 472

Newsletter Banner Ad #1 – 25K+ emails, 2,687 page views, 43 clicks Sweepstakes – page views – 1,149, 400 entries • Issuu – Page Views - 424

Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Online Content – 109 page views • Online Calendar - 76 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Before Midnight related Page Views – 7,355 Total Clicks – 563

Publication Distribution #1 Featuring the Before Midnight cover strip ad

Campus Circle on Issuu A social media community for publications

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 59K. Clicks – 48.

Dedicated Email

Delivered – 25,172 Opened – 2,815

Clicks – 472

Online Content

Page Views – 109 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 25,170 Opens – 2,687

Total V&S Clicks – 43

Online Calendar

Post



Before Midnight

Trailer



Sweepstakes Page Views – 1,149

Entries – 400 Website Traffic Page Views – 519,000/month


Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Before Midnight Report

Documents

Transcript of Before Midnight Report