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Continued Design a showroom-style presentation 0666

Continued

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Design a showroom-style presentation 0666

Showroom-style presentationAutomobile magazines clever layout streams 10 cars across 18 pages

Maintaining

continuity

Each car stars in its

own spread, while a

glimpse o the previous

vehicle sustains page-

to-page fow. Repetitive

typography reinorces

the continuity.

The great thing about a magazine is that it presents material in a linear

sequencethis, then the nextand the next. Thats the most natural way

to view and understand information. But what happens when you needto see stuff all at oncelike 10 cars, for example? Those pages now break

the continuity. Automobile magazine found a clever workaround for its

January 2008 All Stars issue. Each vehicle has its own spread, and visible

in the distance is the previous vehicle. The result is a fair illusion of walking

page by page through a big showroom. Have a look.

7574

InfinitiG35/G37

PSST! LOOKINGFORAWILD

GOODTIME?GHITSTHE SPOT.

THEINFINITIGISYINTOTHEBMW

3-SERIESYANG,andpickingawinnerbetweenthemwhichistosay,choosingthebestsportcoupe/sedanintheworldislessaboutwhatthecarscandothanitisaboutwhattheirdriverswant.Forthosepartialtoinstantgratification,theInfinitireignssupreme.Thesteeringissharper,theshiftthrowsshorter,thesuspensiontauter,theenginepeakier.TheBMWisslightlymorecapableatthelimit,buttheG37coupeandtheG35sedanfeelalotsportiergettingthere.Oh,andTeutoniccachetas ide,theseJapanesedelicaciesarethebestbargainsthissideofall-you-can-eatsushiatNobu.

TheinterioroftheInfinitiisapleasuredomefeaturingstylishaluminumtrim,violetmoodlighting,andFrench-stitchedleatherseats.Butthecarswillingnesstogetwiththeprogramisobvioustheinstantyoupunchthepush-buttonstarterand

heartheferalgrowlpulsingoutthebad-boytailpipes.NissansVQV-6enginemakesanimpressive306hpin3.5-litersedanformand330ponieswhenstrokedto3.7litersinthecoupe.Bothcarsrideonanew,stifferversionoftheFMplatformthatunderpinnedtheoriginalG35fiveyearsago.TossintheSportpackage,withbolderwheelsandtires,brawnierbrakes,andaneagersix-speedmanualtransmission,andyougetasexybeastthatslicesapexeslikeasashimiknifeandpowersoutofthemlikeatyphoon.

AlthoughtheG37ismorepowerfulthantheG35,itsheavier,too,sothedifferenceinperformanceisnegligible.Also,therevisedsheetmetalhasrejuvenatedtheonce-dowdysedan,whichisnownearlyasshapelyasthecoupe.SothetoughestchoicemaynolongerbebetweentheInfinitiandtheBMW.ItsbetweentheG37andtheG35. prestonlerner

08AllStarsTheyarrivedatthestudio,readyfortheirclose-ups,theshining

starsoftheautomotiveuniverseasweseefittoanointthem.Beauties,beasts,carswelustafter,somewejustadmire.Nolimitsonprice,dontreallycare

aboutstatus,practicalityimmaterial.Wewerejustlookingfortencarsthatwouldmakea

sweetlittlefleet,ifthegaragewasbigenough.Maybeyoursis...

BASEPRICERANGE:$32,315$36,265E

NGINES:3.5LV-6,306HP,268LB-FT>3.7LV-6,330HP,270LB-FT

7776

08AllStarsTHEC30HADUSFROMTHEFIRSTVIEW

ofitscutelittle1800ES-esquebuttatthe2006Detroitshow,whereitlaunchedastheC30DesignConcept.Sincethen,wevebeenwaitingpatientlyforthehipsterVolvofour-seathatchbacktowinditswaythroughthelongproductionizationprocess,tointroduceitselftoeveryoneinEurope(whereitwasgreetedwithmuchfanfare,asin32,000salesasofNovember2007),torollontoatransatlanticsteamer,andtofinallymakeitswayintooureagerhands.

Suchistheimpactofstrikingdesign.Youseeit,youjustwantit.NevermindthattheC30hasthe

underpinnings,the227-hpturbochargedfive-cylinderengine,andvirtuallytheentireinterioroftheS40.WeliketheS40,too.Butthisisjustthecutestthing,withitsnipped-inrearcabinandframelesspaneofhatchglass. Sweet.

NevermindthatitsonlyacouplehundredpoundslighterthanthebaseS40(despitebeing8.8inchesshorter)andthereforeabitpokierthanweexpected.AndtheVolvodoesntfeelassportingastheVolkswag enGTI,although(accordingtoVolvoandVW)theC30isbothfasterandquicker.TheVolvoiswhisper-quiet,perfectlycomposed,andhasasix-speed

manualthatyoucouldteachyourgrandmatorowflawlesslyinfifteenminutes.Youcanaddalittleflipofroofspoilerandlargertailpipes;lowerit;gowithstiffersprings,dampers,andantirollbars;jackitontoeighteen-inchrims;rockoutthe650-watt,ten-speakerDynaudiosystem;addacooltwo-toneoptiondialedupfromapaletteof seventeendiff erentexteriorcolors;andstillpartyonoutthedoorforlessthan$30,000.

Itismadly,Scandinavianlymodinsidetogowithitsfreshexterior.AndanyoneofuswouldhaveittheoneperfectcriterionforAll-Stardom. jeanjennings

BASEPRICERANGE:$23,445$26,445>ENGINE:2.5LTURBOI-5,227HP,236LB-FT

VolvoC30

FORADULTSONLY:THESMOOTHLYCHIC,SCANDINAVIANCOOLFOUR-SEATHATCH.

7978

08AllStarsITSCALLEDTHELAWOFDIMINISHING

RETURNS:theideathat,afteryoupassacertainthreshold,yourinvestmentnolongercorrespondstoyourreward.Italsoappliestosportscars.Theresakinkintheprice/performancegraphwhereyoubeginspendingalotmoremoneyfornotmuchmoreperformance.Theresaneasilydefinablepointafterwhichcomediminishingreturns,andthatpointistheChevyCorvette.

Certainly,therearefasternewcarsthantheCorvette.Butallofthem,withoutexception,costalotmoremoney.ThebaseCorvettehandilyoutgunsthe

Porsche911;theZ06canhangwiththeFerrariF430softheworld.Andfor2008,theCorvettegotacomprehensiveoverhaul,withupto436hpavailablefromthe6.2-literLS3V-8.Therevisedcardoesthe0-to-60-mphsprintin4.3secondswithanautomatictransmission.

Atthispoint,Chevycouldprobablysay,Heresacarthatgoes190milesperhourandcostsforty-sixgrand.Youdontlikethesteering?Biteme.Instead,itrolledoutacarthatdoes190mphwhilealsoaddressingthesubjectiveaspectsofthedrivingexperience.Thesteeringgota

newmachiningprocessforitsinternalcomponents,inthenameofimprovedfeel.Theshifterwasrevised,insearchofmoredirectthrows.Theinterior,longaCorvetteweakpoint,gotanewoptionthatcanbebestsurmisedascovereverythinginleather.The2008Corvetteislikeaprodigalathletewhosnotcontenttomerelydestroythecompetitionnowhewantstodoitwithstyle.

Whenyouthinkaboutit,eliteperformancecarstendtoremainessentially unchangedthrougho uttheirlives,maybebecausetheyrealreadyashigh-strungastheir

manufacturerscan makethemwithoutstartingoverfromscratch.ABMWM-car,forinstance,getsonlyminorchangesoverthecourseofitslife.ButChevytoredowntheVetteandfoundmeaningfulimp rovementshalfwaythroughtheC6productionrun,whenitcouldveeasilysaid,Youknowwhat?WellfixthatstuffintheC7.

ItsnotliketheresacarwaitinginthewingstousurptheCorvettestitleofSupremeSportsCarBangfortheBuck,butChevyactsasifthereis.AndthatswhytheCorvetteis,onceagain,anunequivocalAll-Star. ezradyer

B

ASEPRICERANGE:$45,995$71,000ENGINES:6.2LV-8,430/436HP,424/428LB-FT> 7.0LV-8,505HP,470LB-FT

ChevroletCorvette

EVOLUTIONARYIMPROVEMENTS

KEEPTHE VETTE IN ACLASSOFITSOWN.

CN1

U

SA$4.99

Canada$5.99

ALL

STARS2008

10BestCarsto FillYourDreamGarage

NISSANGT-RDissectingth etech,thedesign,thed rive

BMW1-SERIESAtriumphantreturnto

rear-drive compact luxury

AUTOBAHNTheinsidersguidetotheworldsfastesthighways

Smart,Sexy,Fast.

JANUAR

Y2008

VOL.22

,NO.10

ALL

-STAR

S 2008;

NISSAN

GT-R;B

MW1-S

ERIES;

ALFAR

OMEO8

C;AST

ONMAR

TINDB

S;SATU

RNAST

RA


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Mimic reality

The cars are photographed like youd experience them in personrom dierentangles, distances and slightly dierent heights. The constantly shiting vantage point

conveys an active sense o walking about, looking closely.

JANUARY 2008 | AUTOMOBILEMAG.COM 8180 AUTOMOBILE | JANUARY 2008

08AllStars

BASEPRICERANGE: $22,730$23,230 > ENGINE:2.0LTURBOI-4,200HP,207LB-FT

GOAHEAD,LAUGH.LaughatthelittleGermancarthatwearsitsheart onitssleeve.Laughatitsplaid-coveredseats,laughatitsabundanceofcheekiness,laughatitsutter lackofdisplacement.Tellushow yoursuperchargednine-literVettebirdaminowilleat italive,allwhileyousuckdown amilkshakeandmakeoutwithyour girlfriendandreadWarandPeacewithoneeyeshut.Wewill listen.Wewillnodpolitely.Andthenwe willfindsomewinding,twistyroad,andwewillblow yourdoorsoff.VolkswagensGTIismagic.

Whatelsedoyou calladiminutive

hatchbackthatcanshamesupercars?ThelatestversionofVWsiconichotbunnymayofferonly200horsesunderthehood,butafantasticallyusable,abusable,andforgivingchassismakesthebestofeachandeveryone ofthem.Steeringfeel,longaGTIhallmark,isremarkablydirectandunfettered.Theturbofourthatdrives thefrontwheelsdoesitsjob withminimallagandacheery brup!outthetailpipe.Thewholepackageturnseveryoff-camber,back-roadyumpsessionintoaflat-footedexerciseingiggles.Porsches,BMWs,andthelikestruggletokeep up.

Theicingon thecake,though,isthestickerprice. (Lessthan

twenty-threegrand.)Ormaybeitsthepracticality.(Fouradult-sizedseatsholdgetthisfouradults.Incomfort.)Ormaybe itsthefueleconomy.(Nearly30mpgon thehighway.)Wait.No.Scratchthat.Everythingisicing.TheGTIeclipseseventhe class-clownMiniCooperforsheer sparkandverve,itmakessensefor realpeoplewhoactuallyhavetoleadreal lives,anditdoes itallwithoutbreakingthebank.Ifthatdoesntmake forAll-Starstatus,wedontknowwhatdoes. samsmith

TRUCKSSELDOMEARNABERTHONOUR

ALL-STARSLIST, becausemostofthemarepreoccupiedwiththebanalsideof motoring:toting

cargo,towingboats,transportingbroodtotaplessons andsoccerpractice.Buteverynowand then,theresadeviant,anoutlier thatventuresbeyondtheobligatorynine-to-fiveroutinetoplaypartyanimalintheoff-hours.

ChiefdesignerHidekiSuzukimadethisfull-figuredfamilyhaulerappearalmostsvelte,withasleekwindshield,asinuouswaistline,andbuffhaunches.Theinteriorprovidesawealthofsplit-folding

seatsandstoragespots,liftingthemoodwithplushleather,slack-freecontrols,andcoolbluelighting.

WhenMazdasaysthattheresthesoulof asportscarbuiltinto theCX-9,whattheymeanisthatthedriverisntdemotedtoa chauffeur.Thedevelopmentteamtaughtthe

CX-9properroadetiquette.Adhesiveswereusedto maximizetheunibodysstructuralstiffness.Stoutantirollbarsanddamperskeepbodymotionin check.Rubber-isolatedcrossmembers

supportbothendsso thatrideandhandlingcanpeacefullycoexist.Theeffortinvestedin theCX-9s

drivingdynamicspaidoff.Hard-to-pleaseAUTOMOBILEMAGAZINEcriticshavebeenmovedto paroxysmsofjoywhendiscussingtheCX-9.OnecalledtheV-6enginecharming,thesix-speedmanu-matictransmissionsilky.Anotherpraisedthewaythepowertrainhustlesthe

4620-poundcurbweight.Buttheultimatekudoscamefromtheeditorwhoratedthesteeringfeedbackandfeelsuperiorto thatofBMWsnewM3.Afterabouquetlikethat,itsamazingthattheCX-9stiresstillmaintaintouchwiththe

pav eme nt. donsherman

BASEPRICERANGE: $30,035$33,990 > ENGINE:3.7LV-6,273HP,270LB-FT

MazdaCX-9

THE DEVIANTCROSSOVER

WITHTHE DEVILIN ITSHEART.

VolkswagenGTI

FAST,FUN,CHEAP,ANDGERMAN.IFYOU

DONTLIKEIT,YOUREPROBABLYDEAD.


08AllStars

ITSCALLEDTHELAWOFDIMINISHING

RETURNS:theideathat,after you

passacertainthreshold, yourinvestmentnolongercorrespondstoyourreward.It alsoappliestosportscars.Theres akinkintheprice/performancegraphwhereyoubeginspending alotmoremoneyfornot muchmoreperformance.Theresaneasilydefinablepointafterwhich comediminishingreturns,andthatpointisthe ChevyCorvette.

Certainly,therearefasternewcarsthantheCorvette. Butallofthem,withoutexception,costalotmoremoney.The baseCorvettehandilyoutgunsthe

Porsche911;the Z06canhangwiththeFerrariF430s ofthe

world.Andfor 2008,theCorvettegotacomprehensiveoverhaul,

withupto436 hpavailablefromthe6.2-literLS3V-8.The revisedcardoesthe 0-to-60-mphsprintin4.3secondswithanautomatictransmission.

Atthispoint,Chevy couldprobablysay,Heresacar thatgoes190milesperhourandcostsforty-sixgrand.Youdontlike thesteering?Biteme.Instead, itrolledoutacarthatdoes190mphwhilealsoaddressing thesubjectiveaspectsof thedrivingexperience.Thesteering gota

newmachiningprocessfor itsinternalcomponents,inthe name

ofimprovedfeel. Theshifter wasrevised,insearch ofmore directthrows.Theinterior,long aCorvetteweakpoint,gota newoptionthatcanbe bestsurmisedascovereverything inleather.The2008Corvetteislikeaprodigalathletewhosnotcontenttomerely destroythecompetitionnowhewantstodoitwithstyle.

Whenyouthinkaboutit,eliteperformancecarstendtoremainessentiallyunchangedthroughouttheirlives,maybebecausetheyrealreadyashigh-strungastheir

manufacturerscanmakethemwithoutstartingoverfromscratch.

ABMWM-car,forinstance,getsonlyminorchangesoverthe

courseofits life.ButChevytoredowntheVetteandfoundmeaningfulimprovementshalfwaythroughtheC6productionrun,whenitcouldveeasilysaid,Youknowwhat?Wellfixthatstuffin theC7.

Itsnotliketheres acarwaitinginthewings tousurptheCorvettestitleofSupreme SportsCarBangforthe Buck,butChevyactsasif thereis.And thatswhytheCorvetteis,once again,anunequivocalAll-Star. ezradyer

BASEPRICE RANGE:$45,995 $71,000ENGINES:6.2LV-8,430/436HP,424/428LB-FT> 7.0LV-8,505HP,470LB-FT

ChevroletCorvette

EVOLUTIONARYIMPROVEMENTS

KEEPTHE VETTE IN ACLASSOFITSOWN.

One car leads to the next

As you walk among the cars, no two spreads are alike,

which keeps the presentation engaging. Whats interesting

is that it takes a few pages to grasp whats going on, but

once you get it, you remember itexactly what youd

want a layout to do!

08AllStars

MazdaCX-9

VolkswagenGTI

I

nfinitiG35/G37

08AllStars

08AllStars

V

olvoC30

08AllStars

C

hevroletCorvette

08AllStars

BMW3-series


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PHOTOGRAPHS BY BRIAN KONOSKE JANUARY 2008 | AUTOMOBILEMAG.COM 7574 AUTOMOBILE | JANUARY 2008

InfinitiG35/G37


GOODTIME?GHITS THE SPOT.

THE INF INITIGISYINTOTHE B MW

3-SERIESYANG,andpickingawinnerbetweenthemwhichistosay,choosingthebestsportcoupe/sedanintheworldislessaboutwhatthecarscandothanit isaboutwhattheirdriverswant.Forthosepartialtoinstantgratification,theInfinitireignssupreme.Thesteeringissharper,theshiftthrowsshorter,thesuspensiontauter,theenginepeakier.TheBMWisslightlymorecapableatthelimit,buttheG37coupeandtheG35sedan feelalotsportiergettingthere.Oh,andTeutoniccachetaside,theseJapanesedelicaciesarethebestbargainsthissideof all-you-can-eatsushiatNobu.

Theinteriorof theInfinitiisapleasuredomefeaturingstylishaluminumtrim,violetmoodlighting,andFrench-stitched

leatherseats.Butthecarswillingnesstogetwiththeprogramisobviousthe instantyoupunchthepush-buttonstarterand

heartheferalgrowl pulsingoutthebad-boytailpipes.NissansVQV-6enginemakesanimpressive306hpin 3.5-litersedanformand330ponieswhenstroked to3.7litersin thecoupe.Bothcarsrideona new,stifferversionof theFMplatformthatunderpinnedtheoriginalG35fiveyears ago.TossintheSportpackage,withbolderwheelsandtires,brawnierbrakes,andaneagersix-speed manualtransmission,andyougeta sexybeastthatslicesapexeslike asashimiknifeandpowers outofthemlikeatyphoon.

AlthoughtheG37ismorepowerfulthantheG35,its heavier,too,sothe differenceinperformanceisnegligible.Also,therevisedsheetmetalhasrejuvenatedtheonce-dowdysedan,whichisnownearlyasshapelyas thecoupe.Sothetoughest choicemaynolongerbe betweentheInfinitiandtheBMW.ItsbetweentheG37

andtheG35. prestonlerner


starsoftheautomotiveuniverseaswesee fittoanoint them.Beauties,beasts,carswelustafter,somewejustadmire.Nolimitsonprice,dontreallycare

aboutstatus,practicalityimmaterial.Wewerejustlookingfortencarsthatwould makea

sweetlittlefleet,ifthe garagewasbigenough.Maybeyoursis...

BASEPRICE RANGE:$32,315$36, 265ENGINES:3.5LV-6,306HP,268LB-FT> 3.7LV-6,330HP,270LB-FT

Low-key typography

The text is set in compact blocks, which keeps the layout spacious and ensuresthe cars get all the attention! Each block has several typographic voices.

Two voices

Every change otypeface, size orstyle projects a dier-

ent voice. Here, headline in a box introduces each car

using two voicescar name set in the text ace and tiny

headline in a contrasting sans-seri, all aligned right.

A headline made of text type

Super-size your avorite text type, and

you may be surprised by what you see!Here, two-inch caps bring out text-

ont Proormas artistic side; curves

that appear smooth at nine points

are actually angled, with at, chiseled

seris. Extremely tight spacing and an

interwoven red 8 make the artistic

setting that launches the article.

Four voices

Seri body copy is set in narrow

columns separated by a verti-

cal rule. Unusually deep rightmargins are the result o zero

hyphenation. Contrasting lead

sentence is a ollow-on to the

headline and completes its

thought; the writers byline ends

the text. Light gray bar at the

bottom neatly defnes the block

width; technical data is reversed

in white (insets, above).


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08AllStars

THEC30HADUS FROMTHEFIRSTVIEW

ofitscute little1800ES-esquebuttatthe2006Detroitshow,where it

launchedastheC30 DesignConcept.Sincethen,wevebeenwaitingpatientlyforthehipster

Volvofour-seathatchbacktowinditswaythroughthelongproductionizationprocess,tointroduceitselftoeveryone inEurope(whereitwasgreeted withmuchfanfare,asin 32,000salesasofNovember2007),to rollontoatransatlanticsteamer,andtofinallymakeitswayintoour eagerhands.

Suchisthe impactofstrikingdesign.Youseeit, youjustwantit.Nevermindthatthe C30hasthe

underpinnings,the227-hpturbochargedfive-cylinderengine,andvirtuallytheentireinterior of

theS40.Welikethe S40,too.Butthisisjustthe cutestthing,withitsnipped-inrearcabinandframelesspaneofhatchglass. Sweet.

Nevermindthatitsonly a

couplehundredpoundslighterthanthebaseS40(despite being8.8inchesshorter)andtherefore abitpokierthanweexpected.AndtheVolvodoesntfeelassportingastheVolkswagenGTI,although(accordingtoVolvoandVW)theC30isbothfaster andquicker.TheVolvoiswhisper-quiet,perfectlycomposed,andhasasix-speed

manualthatyoucouldteachyourgrandmatorowflawlesslyinfifteenminutes.Youcanadda little

flipofroof spoilerandlargertailpipes;lowerit;gowithstiffersprings,dampers,andantirollbars;jackitontoeighteen-inchrims;rockoutthe650-watt,ten-speakerDynaudiosystem;addacooltwo-toneoptiondialedupfrom a

paletteofseventeendifferentexteriorcolors;andstillpartyonoutthedoorfor lessthan$30,000.

Itismadly,Scandinavianlymodinsideto gowithitsfreshexterior.Andanyoneof uswouldhaveittheoneperfectcriterionforAll-Stardom. jeanjennings

BASEPRICE RANGE:$23,445$26, 445 >ENGINE:2.5LTURBOI-5,227HP,236LB-FT

VolvoC30

FORADULTSONLY:THESMOOTHLYCHIC,SCANDINAVIANCOOLFOUR-SEATHATCH.

Graphical headline anchors the upper left corner of

every spread. It is a key continuity graphic that the

reader will immediately recognize. If the story jumps to

the back of the magazine, this graphic must go with it.

Text blocks are all of similar length but alter-

nate between two and three columns. Their gen-

eral constructiontype specs, colors, column

width and gray bardoes not vary.


InfinitiG35/G37


GOODTIME?GHITS THE SPOT.

THE INF INITIGISYINTOTHE B MW

3-SERIESYANG,andpickingawinnerbetweenthemwhichistosay,choosingthebestsportcoupe/sedanintheworldislessaboutwhatthecarscandothanit isaboutwhattheirdriverswant.Forthosepartialtoinstantgratification,theInfinitireignssupreme.Thesteeringissharper,theshiftthrowsshorter,thesuspensiontauter,theenginepeakier.TheBMWisslightlymorecapableatthelimit,buttheG37coupeandtheG35sedan feelalotsportiergettingthere.Oh,andTeutoniccachetaside,theseJapanesedelicaciesarethebestbargainsthissideof all-you-can-eatsushiatNobu.

Theinteriorof theInfinitiisapleasuredomefeaturingstylishaluminumtrim,violetmoodlighting,andFrench-stitchedleatherseats.Butthecarswillingnesstogetwiththeprogramisobviousthe instantyoupunchthepush-buttonstarterand

heartheferalgrowl pulsingoutthebad-boytailpipes.NissansVQV-6enginemakesanimpressive306hpin 3.5-litersedanformand330ponieswhenstroked to3.7litersin thecoupe.Bothcarsrideona new,stifferversionof theFMplatformthatunderpinnedtheoriginalG35fiveyears ago.TossintheSportpackage,withbolderwheelsandtires,brawnierbrakes,andaneagersix-speed manualtransmission,andyougeta sexybeastthatslicesapexeslike asashimiknifeandpowers outofthemlikeatyphoon.

AlthoughtheG37ismorepowerfulthantheG35,its heavier,too,sothe differenceinperformanceisnegligible.Also,therevisedsheetmetalhasrejuvenatedtheonce-dowdysedan,whichisnownearlyasshapelyas the

coupe.Sothetoughest choicemaynolongerbe betweentheInfinitiandtheBMW.ItsbetweentheG37andtheG35. prestonlerner


starsoftheautomotiveuniverseaswesee fittoanoint them.Beauties,beasts,carswelustafter,somewejustadmire.Nolimitsonprice,dontreallycare

aboutstatus,practicalityimmaterial.Wewerejustlookingfortencarsthatwould makea

sweetlittlefleet,ifthe garagewasbigenough.Maybeyoursis...

BASEPRICE RANGE:$32,315$36, 265ENGINES:3.5LV-6,306HP,268LB-FT> 3.7LV-6,330HP,270LB-FT

Repetitive elements sustain the continuity

The text blocks sustain page-to-page continuity and tie the article to the resto the magazine. The graphical headline is a key identifer.


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Article resources

Typefaces

1 Proforma Ultra Light

2 Benton Sans Regular Compressed

3 Proforma Book

Credits

Automobile Magazine (www.automobilemag.com)

Photographer: Brian Konoske


InfinitiG35/G37PSST! LOOKING

FORAWILDGOODTIME?

GHITSTHE SPOT.


3-SERIESYANG, andpickingawinner

betweenthemwhichistosay,

choosingthebestsportcoupe/sedan

intheworldislessaboutwhatthe

carscandothanit isaboutwhattheirdriverswant.Forthosepartial

toinstantgratification,theInfiniti

reignssupreme.Thesteeringis

sharper,theshiftthrowsshorter,

thesuspensiontauter,theenginepeakier.TheBMWisslightlymore

capableatthelimit,buttheG37

coupeandtheG35sedanfeelalot

sportiergettingthere.Oh,and

Teutoniccachetaside,these

Japanesedelicaciesarethebestbargainsthissideofall-you-can-eat

sushiatNobu.

TheinterioroftheInfinitiisa

pleasuredomefeaturingstylish

aluminumtrim,violetmoodlighting,andFrench-stitched

leatherseats.Butthecars

willingnesstogetwiththe

programisobvioustheinstantyou

punchthepush-buttonstarterand

heartheferalgrowlpulsingoutthe

bad-boytailpipes.NissansVQV-6

enginemakesanimpressive

306hpin3.5-litersedanformand

330ponieswhenstrokedto3.7litersinthecoupe.Bothcars

rideonanew,stifferversionofthe

FMplatformthatunderpinnedthe

originalG35fiveyearsago.Tossin

theSportpackage,withbolder

wheelsandtires,brawnierbrakes,andaneagersix-speedmanual

transmission,andyou getasexy

beastthatslicesapexeslikea

sashimiknifeandpowersoutof

themlikeatyphoon.AlthoughtheG37ismore

powerfulthantheG35,itsheavier,

too,sothedifferencein

performanceisnegligible.Also,the

revisedsheetmetalhasrejuvenated

theonce-dowdysedan,whichisnownearlyasshapelyasthe

coupe.Sothetoughestchoicemay

nolongerbebetweentheInfiniti

andtheBMW.ItsbetweentheG37

andtheG35. prestonlerner

08AllStars

Theyarrivedatthestudio,readyfortheirclose-ups,theshiningstarsoftheautomotiveuniverse

asweseefit toanointthem.Beauties,beasts,carswelust

after,somewejustadmire.Nolimitsonprice,dontreallycareaboutstatus,practicality

immaterial.Wewerejustlookingfortencarsthat wouldmakea

sweetlittlefleet,ifthegaragewasbigenough.Maybeyours is...

BASEPRICERANGE:$32,315$36,265ENGINES:3.5LV-6,306HP,268LB-FT> 3.7LV-6,330HP,270LB-FT

3

1 2


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Design a showroom-style presentation 7of 7

Beore & Ater magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Dexter Mark Abellera Staff designer

Beore & Ater magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2008 Beore & Ater magazine

ISSN 1049-0035. All rights reservedYou may pass along a free copy of this article to others

by clicking here. You may not alter this article, and you

may not charge for it. You may quote brief sections

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9/12

Before&After

|www.b

am

agazin

e.c

om

1o4

Designashowroom-styleprese

ntation0666

0666Designashow

room-stylepresentation

prese

nta

tion

Maint

aining

continuity

Eachcarstar

sinits

ownspread,whilea

glimpseotheprevious

vehiclesustain

spage-

to-pagefow.Rep

etitive

typographyrein

orces

thecon

tinuity.

Thegreatthin

gabouta

magazineisthatit

presentsmaterialinalinear

sequencethis,thenthenextandthenext.Thatsthemostnaturalway

toviewandunderstand

information.Butwhat

happenswhenyouneed

toseestuffallatonce

like10cars,forexam

ple?Thosepagesnowbreak

thecontinuity.Automo

bilemagazinefoundac

leverworkaroundforits

January2008,AllStarsissue.Eachvehiclehas

itsownspread,andvisi

ble

inthedistanceisthepreviousvehicle.Theresu

ltisafairillusionofwalking

pagebypagethrougha

bigshowroom.Havealook.

75

74

Infiniti

G35/G37

PSST!LOOKING

FORAWILD

GOODTIME?

GHITSTHESPOT.

08All

Stars

Theyarrivedatthestudio,ready

fortheirclose-ups,theshining

starsoftheautomotiveuniverse

asweseefittoanointthem.

Beauties,beasts,carswelust

after,somewejustadmire.No

limitsonprice,dontreallycare

aboutstatus,practicality

immaterial.Wewerejustlooking

fortencarsthatwouldmakea

sweetlittlefleet,ifthegaragewas

bigenough.Maybeyoursis...

77

76

08All

Stars

Volvo

C30

FORADULTSONLY:

THESMOOTHLYCHIC,

SCANDINAVIANCOOL

FOUR-SEATHATCH.

79

78

0

8AllStars

Chevrolet

Corvette

EVOLUTIONARY

IMPROVEMENTS

KEEPTHEVETTEINA

CLASSOFITSOWN.

CN1

US

A$4.9

9

Cana

da$5.9

9

ALL

STARS

200

8

10Be stC

ars

toFil lYo

ur

Drea

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Ga

rage

N ISSA N G T-R

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secti n

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BM W 1-SERIES

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ntre

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ompa

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ury

A UTO BA H N

Th

eins id

ers

guide

toth

e

wor ld

sfa

stest

highw

ays

S m a rt ,S exy, Fa

st.


10/12

Before&After

|www.b

amagazin

e.c

om

2o4


ntation0666

0666Designashow

room-stylepresentation

Mimicreality

Thecarsarephoto

graphedlikeyoudexperiencetheminperson

fromdifferent

angles,distancesa

ndslightlydifferentheights.Theconstantlyshiftingvantagepoint

conveysanactivesenseofwalkingabout,lookingclosely.

JANUARY2008

|AUTOM

OBILEMAG.COM81

80AUTOMOBILE

|JANUARY2008

08All

Stars


GOAHEAD,LAUGH.Laughatthelittle

Germancarthatwearsitshearton

itssleeve.Laughatitsplaid-covered

seats,laughatitsabundanceof

cheekiness,laughatitsutterlack

ofdisplacement.Tellushowyour

superchargednine-liter

Vettebirdaminowilleatitalive,all

whileyousuckdownamilkshake

andmakeoutwithyourgirlfriend

andreadWarandPeacewithone

eyeshut.Wewilllisten.Wewill

nodpolitely.Andthenwewill

findsomewinding,twistyroad,

andwewillblowyourdoorsoff.

VolkswagensGTIismagic.

Whatelsedoyoucalladiminutive

hatchbackthatcanshame

supercars?Thelatestversionof

VWsiconichotbunnymayoffer

only200horsesunderthehood,but

afantasticallyusable,abusable,and

forgivingchassismakesthebestof

eachandeveryoneofthem.

Steeringfeel,longaGTIhallmark,is

remarkablydirectandunfettered.

Theturbofourthatdrivesthefront

wheelsdoesitsjobwithminimal

lagandacheerybrup!outthe

tailpipe.Thewholepackageturns

everyoff-camber,back-roadyump

sessionintoaflat-footedexercise

ingiggles.Porsches,BMWs,and

thelikestruggletokeepup.

Theicingonthe

cake,though,

isthestickerprice.(Lessthan

twenty-threegrand.)Ormaybeits

thepracticality.(Fouradult-sized

seatsholdgetthis

fouradults.

Incomfort.)Ormay

beitsthefuel

economy.(Nearly30mpgonthe

highway.)Wait.No.Scratchthat.

Everythingisicing.TheGTI

eclipseseventheclass-clownMini

Cooperforsheersparkandverve,

itmakessenseforrealpeoplewho

actuallyhavetoleadreallives,

anditdoesitallwithoutbreaking

thebank.Ifthatdoe

sntmakefor

All-Starstatus,wedontknow

whatdoes.

samsmith

TRUCKSSELDOMEARNABERTHONOUR

ALL-STARSLIST,becausemostof

themarepreoccupiedwiththe

banalsideofmotoring:toting

cargo,towingboats,transporting

broodtotaplessonsandsoccer

practice.Buteverynowandthen,

theresadeviant,anoutlierthat

venturesbeyondtheobligatory

nine-to-fiveroutinetoplayparty

animalintheoff-hours.

ChiefdesignerHidekiSuzuki

madethisfull-figuredfamilyhauler

appearalmostsvelte,withasleek

windshield,asinuouswaistline,

andbuffhaunches.Theinterior

providesawealthofsplit-folding

seatsandstoragespots,liftingthe

moodwithplushleather,slack-free

controls,andcoolbluelighting.

WhenMazdasaysthattheres

thesoulofasportscarbuiltintothe

CX-9,whattheymeanisthatthe

driverisntdemotedtoachauffeur.

Thedevelopmentteamtaughtthe

CX-9properroadetiquette.

Adhesiveswereusedtomaximize

theunibodysstructuralstiffness.

Stoutantirollbarsanddampers

keepbodymotionincheck.

Rubber-isolatedcrossmembers

supportbothendssothatrideand

handlingcanpeacefullycoexist.

TheeffortinvestedintheCX-9s

drivingdynamicspaidoff.Hard-to-

pleaseAUTOMOBILEMAGAZINEcritics

havebeenmovedtoparoxysmsof

joywhendiscussingtheCX-9.One

calledtheV-6enginecharming,

thesix-speedmanu-matic

transmissionsilky.Anotherpraised

thewaythepowertrainhustlesthe

4620-poundcurbweight.Butthe

ultimatekudoscamefromthe

editorwhoratedthesteering

feedbackandfeelsuperiortothatof

BMWsnewM3.Afterabouquet

likethat,itsamazingthattheCX-9s

tiresstillmaintaintouchwiththe

pavement.

donsherman

BASEPRICERANGE:$30,035$33,990>ENGINE:3.7LV-6,273HP,270LB-FT

Mazda

CX-9

THEDEVIANT

CROSSOVER

WITHTHEDEVIL

INITSHEART.

Volkswagen

GTI

FAST,FUN,CHEAP,

ANDGERMAN.IFYOU

DONTLIKEIT,YOURE

PROBABLYDEAD.

JANUARY2008

|AUTOMOBILEMAG.COM79

78

AUTOMOBILE

|JANUARY2008

08All

Stars

ITSCALLEDTHELAWOFDIMINISHING

RETURNS:theideathat,afteryou

passacertainthreshold,your

investmentnolongercorresponds

toyourreward.Italsoappliesto

sportscars.Theresakinkinthe

price/performancegraphwhere

youbeginspendingalotmore

moneyfornotmuchmore

performance.Theresaneasily

definablepointafterwhichcome

diminishingreturns,andthat

pointistheChevyCorvette.

Certainly,therearefasternew

carsthantheCorvette.Butallof

them,withoutexception,costa

lotmoremoney.Thebase

Corvettehandilyoutgunsthe

Porsche911;theZ06canhang

withtheFerrariF430softhe

world.Andfor2008,theCorvette

gotacomprehensiveoverhaul,

withupto436hpavailablefrom

the6.2-literLS3V-8.Therevised

cardoesthe0-to-60-mphsprintin

4.3secondswithanautomatic

transmission.

Atthispoint,Chevycould

probablysay,Heresacarthat

goes190milesperhourandcosts

forty-sixgrand.Youdontlikethe

steering?Biteme.Instead,it

rolledoutacarthatdoes190mph

whilealsoaddressingthe

subjectiveaspectsofthedriving

experience.Thesteeringgota

newmachiningprocessforits

internalcomponents,inthename

ofimprovedfeel.Theshifterwas

revised,insearchofmoredirect

throws.Theinterior,longa

Corvetteweakpoint,gotanew

optionthatcanbebestsurmised

ascovereverythinginleather.

The2008Corvetteislikea

prodigalathletewhosnot

contenttomerelydestroythe

competitionnowhewantstodo

itwithstyle.

Whenyouthinkaboutit,elite

performancecarstendtoremain

essentiallyunchangedthroughout

theirlives,maybebecausetheyre

alreadyashigh-strungastheir

manufa

cturerscanmakethem

withoutstartingoverfromscratch.

ABMW

M-car,forinstance,gets

onlyminorchangesoverthe

courseofitslife.ButChevytore

downtheVetteandfound

meanin

gfulimprovements

halfway

throughtheC6

productionrun,whenitcouldve

easilysaid,Youknowwhat?Well

fixthat

stuffintheC7.

Itsnotliketheresacar

waiting

inthewingstousurpthe

Corvett

estitleofSupremeSports

CarBan

gfortheBuck,butChevy

actsasifthereis.Andthatswhy

theCorvetteis,onceagain,an

unequivocalAll-Star.ezradyer

BASEPRICERANGE:$45,995$71,000

ENGINES:6.2LV-8,430/436HP,424/428LB-FT>7.0

LV-8,505HP,470LB-FT

Chevrolet

Corv

ette

EVOLUTIONARY

IMPROVEMENTS

KEEPTHEVETTEINA

CLASSOFITSOWN.

Onecarleads

tothenext

Asyouw

alk

am

ong

thecars,n

otwospre

adsare

a

like,

whichk

eepsthe

presen

tation

en

gagin

g.Wh

atsin

teresting

isthatit

tak

esa

ewpagestogra

spwh

atsgoin

gon,

but

on

ceyougetit,

yourem

em

berit

ex

actlywh

atyo

ud

wan

tala

youtto

do!

08All

Stars

08All

Stars

08All

Stars

08All

Stars

08All

Stars

PHOTOGRAPHS

BYBRIANKONOSKE

JANUARY2008

|AUTOMOBILEMA

G.COM75

74AUTO

MOBILE

|JANUARY2008

Infiniti

G35/G37

PSST!LOOKING

FORAWILD

GOODTIME?

GHITSTHESPOT.


3-SERIESYANG,andpickingawinner




carscandothanitisaboutwhat

theirdriverswant.Forthosepartial




thesuspensiontauter,theengine

peakier.TheBMWisslightlymore





Japanesedelicaciesarethebest

bargainsthissideofall-you-can-eat

sushiatNobu.



aluminumtrim,violetmood

lighting,andFrench-stitched





heartheferalgrowlpu

lsingoutthe

bad-boytailpipes.Niss

ansVQV-6

enginemakesanimpr

essive

306hpin3.5-literseda

nformand

330ponieswhenstrok

edto

3.7litersinthecoupe.

Bothcars





wheelsandtires,braw

nierbrakes,

andaneagersix-speed

manual

transmission,andyou

getasexy


sashimiknifeandpow

ersoutof

themlikeatyphoon.

AlthoughtheG37ismore





theonce-dowdysedan

,whichis

nownearlyasshapely

asthe



andtheBMW.Itsbetw

eentheG37

andtheG35.

prestonlerner

08All

Stars














ENGINES:3.5LV-6,306HP,268LB-FT>3.7LV-6,330HP,270LB-FT

Low-keytypography

Thetextissetincompactblocks,whichke

epsthelayoutspaciousa

nd

ensures

thecarsgetallthea

ttention!Eachblockhasseveraltypographicvoices.

Twovoices

Every

ch

an

geotypeface,sizeorstylepro

jectsadier-

entv

oic

e.H

ere

,h

eadlin

ein

aboxintro

duceseach

car

u

singtwov

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escarn

am

esetin

the

tex

ta

cean

dtiny

headlin

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acon

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s-seri,all

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edrigh

t.

Aheadlinemadeoftexttype

Super-size

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tex

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d

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aybesur

prisedbywh

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Here

,two-inch

capsbrin

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t-

on

tProorm

asartistic

side;curve

s

thatappe

arsmoothatnin

epoin

ts

are

actually

a

ngled,with

at,chisele

d

seris.Ex

trem

elytigh

tspacin

gan

dan

interw

ovenre

d8m

ak

etheartistic

setting

thatla

un

ch

esthearticle.

Fourvoices

Seri

bodycopyis

setinn

arrow

column

ssepara

tedbyav

erti-

calrule.

Un

usually

de

eprigh

t

margin

sare

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tozero

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Con

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thetex

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wid

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data

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inwhite

(insets,abov

e).


11/12

Before&After

|www.b

amagazin

e.c

om

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ntation0666

0666Designashowroom-stylepresentation

JANUARY2008


76AUTOMOBILE

|JANUARY2008

08All

Stars

THEC30HADUSFROMTHEFIRSTVIEW

ofitscutelittle1800ES-esquebutt

atthe2006Detroitshow,whereit

launchedastheC30Design

Concept.Sincethen,wevebeen

waitingpatientlyforthehipster

Volvofour-seathatchbacktowind

itswaythroughthelong

productionizationprocess,to

introduceitselftoeveryonein

Europe(whereitwasgreetedwith

muchfanfare,asin32,000salesas

ofNovember2007),torollontoa

transatlanticsteamer,andtofinally

makeitswayintooureagerhands.

Suchistheimpactofstriking

design.Youseeit,youjustwantit.

NevermindthattheC30hasthe

underpinnings,the227-hp

turbochargedfive-cylinderengine,

andvirtuallytheentireinteriorof

theS40.WeliketheS40,too.But

thisisjustthecutestthing,withits

nipped-inrearcabinandframeless

paneofhatchglass.Sweet.

Nevermindthatitsonlya

couplehundredpoundslighter

thanthebaseS40(despitebeing

8.8inchesshorter)andthereforea

bitpokierthanweexpected.And

theVolvodoesntfeelassportingas

theVolkswagenGTI,although

(accordingtoVolvoandVW)the

C30isbothfasterandquicker.The

Volvoiswhisper-quiet,perfectly

composed,andhasasix-speed

manualthatyoucouldteachyour

grandmatorowflawlesslyin

fifteenminutes.Youcanaddalittle

flipofroofspoilerandlarger

tailpipes;lowerit;gowithstiffer

springs,dampers,andantirollbars;

jackitontoeighteen-inchrims;

rockoutthe650-watt,ten-speaker

Dynaudiosystem;addacooltwo-

toneoptiondialedupfroma

paletteofseventeendifferent

exteriorcolors;andstillpartyon

outthedoorforlessthan$30,000.

Itismadly,Scandinavianly

modinsidetogowithitsfresh

exterior.Andanyoneofuswould

haveittheoneperfectcriterion

forAll-Stardom.

jeanjennings


Volvo

C30

FORADULTSONLY:

THESMOOTHLYCHIC,

SCANDINAVIANCOOL

FOUR-SEATHATCH.

Graphicalheadlinean

ch

orsth

eupperleft

corn

er

of

ev

ery

spre

ad.Itis

ak

eyc

on

tinuity

gra

phic

thatthe

readerwillimm

edia

telyre

cognize.If

thestory

jum

psto

theback

of

them

agazin

e,thisgra

phicm

ustgowithit.

Textblocksare

all

of

simil

arlen

gthbutalter-

natebetween

twoan

dthre

ecolumn

s.Th

eir

gen-

eral

con

struction

typespe

cs,colors,

column

wid

than

dgra

ybar

doesn

otvary.

PHOTOGRAPHSBYBRIANKONOSKE

JANUARY2008


74AUTOMOBILE

|

JANUARY2008

Infiniti

G35/G37

PSST!LOOKING

FORAWILD

GOODTIME?

GHITSTHESPOT.



















sushiatNobu.













330ponieswhenstrokedto

3.7litersinthecoupe.Bothcars





wheelsandtires,brawnierbrakes,

andaneagersix-speedmanual

transmission,andyougetasexy



themlikeatyphoon.






theonce-dowdysedan,whichis

nownearlyasshapelyasthe




andtheG35.

prestonlerner

0

8AllS

tars















Repetitiveelementssustainthecontinuity

Thetextblockssus

tainpage-to-pageconti

nuityandtiethearticle

totherest

othemagazine.Thegraphicalheadlineis

akeyidentifer.

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pefaces

1P

roform

aUltraLigh

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2B

enton

San

sR

egular

Com

pre

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3Proform

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ook

Cr

edits

Au

tomobileM

agazin

e(www.a

utom

o

bilem

ag.c

om

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Ph

otogra

ph

er:BrianK

on

oske

BRIANKONOSKE

JANUARY2008

|

AUTOMOBILEMAG.COM75

74AUTOMOBILE

|

JANUARY2008

Infiniti

G35/G37

PSST!LOOKING

FORAWILD

GOODTIM

E?

GHITSTHESP

OT.



















sushiatNobu.













330ponieswhenstrokedto

3.7litersinthecoupe.Bothcars





wheelsandtires,brawnierbrakes,

andaneagersix-speedmanual

transmission,andyougetasexy



themlikeatyphoon.






theonce-dowdysedan,whichis

nownearlyasshapelyasthe




andtheG35.

prestonlerner

0

8AllS

tars















3

1

2


12/12

Before&After|www.bamagazine.com

4of4


ntation0666

0666Designashowroom-stylepresentation

Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsinc

e1990.Becauseourmodernwor

ld

hasmadedesignerso

fusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandeven

funforeveryone.

JohnMcWadePublisherandcreativedirector

GayeMcWadeAssociatepublisher

DexterMarkAbelle

raStaffdesigner

Before&Aftermag

azine

323LincolnStreet,Ro

seville,CA95678

Telephone916-784-3880

Fax916-784-3995

[email protected]

wwwhttp://www.bam

agazine.com

Copyright2008Before&Aftermagazine

ISSN1049-0035.All

rightsreserved

Youmaypassalonga

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aynotalterthisarticle,andyou

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