sidel.com

Beer branding

Combining operational excellence with

disruptive packaging diversification

It all starts with the right concept…

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Consumer experience is so closely related to packaging

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Consumer experience is so closely related to packaging

How do consumers react

today with your products

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Then we provide you the

technology to pack your

product in every material &

for all applications.

We create differentiation in

a world of choice helping to

define or to convert brand

strategy into creative and

feasible packaging to

empower brands, day after

day.

Telling this story is what we do, bringing your idea to

reality from concept to packaging

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Creating strong brand strategy and identity

BRAND STRATEGY

GRAZIA

BRAND IDENTITY

MARTINI LINEA GELATO

Brand strategy & a strong visual identity for a new brand

for ice-creams that inspires italian premiumness with an

affordable price, in order to stand out in the Mongolian

market.

New brand identity expressing the brand’s primary

vocation: to select the best raw materials, to propose

recipes studied to perfection and to make exclusive use

of state-of-the-art production processes.

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Developping attractive and innovative packaging designs

Preform design, engineering, prototyping

Material testing

Product Engineering (3D model and technical drawing)

Real packaging samples

Packaging qualification

Liquid-package interaction analysis

Bottle blow-moulds

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Such as what we did for Heineken PET bottles

Giving birth to the concept…

What about PET?

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PET can add value to your beers

Low total costs Complete solutionsPackaging

performance

Reliability and

flexibility

Increased business

opportunities

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Improving barrier protection of PET bottles thanks to Actis

Amorphous

Carbon

Treatment on

Internal

Surface

ACTIS barrier coating

technology deposits a thin

layer of hydrogen-rich

carbon inside the PET

bottle to extend its content

shelf life and aid in

lightweighting the bottle

O2 Barrier

Functional Barrier

CO2 Barrier x7

x30

↗

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Weeks

CO2

losses -10%

Oxygen

pick-up

1ppm

5gr/l

100%

Shelf life

without barrier

PET

bottle

Actis

performance

Actis

bottle

90%

O2 (ppm)

Barrier improvement factor: x7 for CO2 losses and up to 30 for O2 ingress

Extend shelf life of beer in PETWith Actis solution for single serve format

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Offering a unique production environment in an integrated

Combi or standalone solution

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A proven technical solution

Worldwide

food contact approval

Japan

USACanada

Brazil European Union

IndiaChina

An industrial solution

used for 17 years

Beer in Belgium, Germany and China

(+ green tea in Japan, CSD in

Americas and Africa)

28 machines installed worldwide

5 billion bottles produced

Adding extra value to your products

thanks to direct printing on label

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Infinite possibilities of SKUs with brand activation

PRODUCTIVITY APPROACH BRAND

ACTIVATION

= 180 SKUs

SKUs

AleLagerIPA

1 3 12 5

Format Language PromotionType

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Thanks to a unique technology based on laser-activated

direct printing on label