Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving...
Transcript of Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving...
![Page 1: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/1.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence Swiader, The National Campaign to Prevent
Teen and Unplanned Pregnancy
Bedsider: Re-branding Birth Control
Digital Youth: Improving the Sexual & Reproductive Health of Youth in the Digital Age October 8, 2014
![Page 2: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/2.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 3: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/3.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
What the %$#& is going on out there?
![Page 4: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/4.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 5: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/5.jpg)
Tone
Fail.
The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 6: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/6.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Sex isn't science.
![Page 7: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/7.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Human centered-design.
![Page 8: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/8.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
A few insights
Education comes at the wrong time, in the wrong context. (If it happens at all.)
![Page 9: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/9.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
A few insights
In the heat of the moment, all bets are off.
![Page 10: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/10.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
It had to be a system.
A few insights
![Page 11: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/11.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
PHASE ONE PHASE TWO PHASE THREE
Preparation Initiation Maintenance
Awareness Drivers Website
Services
Loyalty
A few insights
![Page 12: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/12.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Theoretical models. Real women. (And why it’s important to have a theory
to test.)
![Page 13: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/13.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.
![Page 14: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/14.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 15: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/15.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 16: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/16.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
More than a website. Bedsider is: a website, a YouTube page, social media, TV, UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.
![Page 17: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/17.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 18: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/18.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 19: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/19.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Widget.
![Page 20: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/20.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Mobile.
![Page 21: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/21.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Real Stories.
![Page 22: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/22.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Fact or Fiction.
![Page 23: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/23.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 24: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/24.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 25: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/25.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 26: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/26.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Does It Work?
![Page 27: Bedsider: Re-branding Birth Control · Bedsider: Re-branding Birth Control Digital Youth: Improving the Sexual & Reproductive Health of Youth in the ... Fail. The National Campaign](https://reader033.fdocuments.in/reader033/viewer/2022041719/5e4d54344af5bb2bad4d8a89/html5/thumbnails/27.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.
Lawrence Swiader [email protected]
202-478-8574
Twitter: @lawrenceswiader