S.E.O (Search Engine Optimization) e WEB 2.0 - ITA - by Roberto Bizzarri
BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather...
Transcript of BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather...
![Page 1: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/1.jpg)
BECOMING MORE EFFECTIVE WITH
SOCIAL MEDIA,LISTINGS, & REVIEWS
![Page 2: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/2.jpg)
THE DIGITAL LANDSCAPESOCIAL MEDIAREVIEW SITES
DRIVES NEW CUSTOMERTRAFFIC TO BUSINESSES
KEEPS CURRENT CUSTOMERSENGAGED & INFORMED
![Page 3: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/3.jpg)
ATTRACTING NEW CUSTOMERS
NEARLY90% OF ALLINTERNETSEARCHESBEGIN WITH
• BE CONSISTENT WITHYOUR LISTINGS
• CREATE A GOOGLE+PAGE FOR YOUR BUSINESS
• GATHER REVIEWSFOR YOUR BUSINESS
• MOBILE RESPONSIVE WEBSITEWITH EFFECTIVE S.E.O.
HERE’S HOW TOGET FOUND ON GOOGLE:
![Page 4: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/4.jpg)
WHY LISTING CONSISTENCY MATTERSPEOPLE WILL BE
ABLE TO FINDYOUR BUSINESS
YOUR BUSINESSAPPEARS TO BEMORE CURRENT
YOUR BUSINESSAPPEARS TO
BE MORE RELIABLE
DON’T JUSTSET IT &
FORGET IT
CHECK BACK TO BEBE SURE NOTHING
NEEDS TO BE UPDATED
IT’LL KEEP YOUAHEAD OF YOUR
COMPETITION
![Page 5: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/5.jpg)
WHY ONLINE REVIEWS MATTER
OF SHOPPERS SAY THEIR FIRST-TIME BUYING
DECISIONS HAVE BEENINFLUENCED BY
ONLINE REVIEWS
ACCORDING TO GOOGLEYOUR ONLINE
REPUTATION IS 30%WHAT YOU SAY &
70% WHAT OTHERSSAY ABOUT YOU
30%
70%
THE TOP LOCAL GOOGLESEARCH RESULTS ARE
BASED ON USER REVIEWS
![Page 6: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/6.jpg)
BUSINESS APPEARS TO BE ACTIVE & CONCERNED
ABOUT CUSTOMERS
HELPS YOU CATCH &FIX THE MISTAKES
YOU MAKE
CREATES ADDITIONALSALES
OPPORTUNITIES
WHY READING & RESPONDING TOONLINE REVIEWS MATTERS
![Page 7: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/7.jpg)
THE BIG THREE TO CLAIM & BRAND
GOOGLE + FACEBOOK YELP
IF YOUR BUSINESS HAS MULTIPLE PHYSICAL LOCATIONS,EACH ONE SHOULD HAVE IT’S OWN
GOOGLE +, FACEBOOK & YELP LISTING
![Page 8: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/8.jpg)
CREATE OR CLAIM YOUR LISTINGS
www.facebook.com/pages/create business.google.com/add
![Page 9: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/9.jpg)
CREATE OR CLAIM YOUR LISTINGS
https://biz.yelp.com/ biz.yelp.com/signup_business/new
![Page 10: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/10.jpg)
USING THE RIGHT TOOLS
FACEBOOK GOOGLE + YELP
PAGES MANAGER APP GOOGLE MY BUSINESS APP YELP BUSINESS APP
![Page 11: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/11.jpg)
THE IMPORTANCE OF BRANDINGMANY SITES,
BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE
MAKES YOUR BRANDMORE MEMORABLE
![Page 12: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/12.jpg)
THE IMPORTANCE OF BRANDINGMANY SITES,
BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE
MAKES YOUR BRANDMORE MEMORABLE
![Page 13: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/13.jpg)
CHOOSING THE RIGHT SOCIAL MEDIACHANNEL FOR YOUR BUSINESS
WHEN ARE YOUR TARGETCUSTOMERS MOST USING
THE PARTICULARSOCIAL MEDIA CHANNEL
YOU’VE CHOSEN?
WHAT ARE THE DEMOGRAPHICS OF THE CUSTOMERS YOU WANT?
• AGE• SEX
• INCOME• LOCATION
TWO THINGS YOU NEED TO KNOW:
![Page 14: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/14.jpg)
WHEN ARE YOUR CUSTOMERS ONLINE?
![Page 15: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/15.jpg)
SINCE 2004
ALLOWS CUSTOMER REVIEWS
ALLOWED CONTENT
DEMOGRAPHICS
1.4 BILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
• PAID ADS
77% ofWOMEN
in the USmajority
18 - 44
72% of ADULTS who make over $75K
![Page 16: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/16.jpg)
SINCE 2006
ALLOWED CONTENT
DEMOGRAPHICS
300 MILLION USERS
• VIDEO• IMAGES
• TEXT - limited• LINKS
27% of ADULTS who make over $75K
EVEN split of MEN &
WOMEN18 - 29
DOES NOT ALLOW CUSTOMER REVIEWS
![Page 17: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/17.jpg)
SINCE 2011
ALLOWED CONTENT
DEMOGRAPHICS
600 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
28% of USERS make $60K to $100K
74%are MENmajoritybetween27 - 48
ALLOWS CUSTOMER REVIEWS
![Page 18: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/18.jpg)
REVIEW SITE FOREVERY
INDUSTRY
DEMOGRAPHICS
140 MILLION USERS83 MILLION REVIEWS
55% of USERS make over $50K
60% areWOMENmajoritybetween
18 - 54
SINCE 2004
SIRI uses YELPresults in search
ALLOWS CUSTOMER REVIEWS, CHECK-INS & PHOTOS
![Page 19: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/19.jpg)
SINCE 2003
ALLOWED CONTENT
DEMOGRAPHICS
350 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
60% of USERS make over $75K
53% are MENmajoritybetween30 - 64
ALLOWS TESTIMONIALS & RECOMMENDATIONS
![Page 20: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/20.jpg)
SINCE 2000
REVIEW SITE FORTRAVEL &
HOSPITALITYINDUSTRY
DEMOGRAPHICS
250 MILLION REVIEWS
70% are WOMENmajoritybetween24 - 64
ALLOWS CUSTOMER REVIEWS
![Page 21: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/21.jpg)
SINCE 2006
REVIEW SITE FORRESTAURANT
INDUSTRY
DEMOGRAPHICS
20 MILLION USERS*used to be URBANSPOON
66% areWOMENmajoritybetween
19 - 45
MAJORITY of USERS attended GRAD school ALLOWS CUSTOMER REVIEWS
![Page 22: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/22.jpg)
SINCE 1995
REVIEW SITE FORSERVICE &MEDICALINDUSTRIES
DEMOGRAPHICS
3 MILLION USERS
65% areWOMENaverage
age is50
65% of USERS make over $250K
ALLOWS CUSTOMER REVIEWS
![Page 23: BECOMING MORE EFFECTIVE WITH SOCIAL MEDIA, · 2016-02-24 · page for your business • gather reviews for your business • mobile responsive website with effective s.e.o. here’s](https://reader034.fdocuments.in/reader034/viewer/2022050604/5fabef7678966916ea121f32/html5/thumbnails/23.jpg)
OTHER SITES
• 150 MILLION USERS• 90% UNDER 35 YEARS OLD• 68% OF USERS ARE WOMEN• MOST USERS HAVE INCOMES
OF LESS THAN $75K• MORE URBAN, LESSSUBURBAN OR RURAL
• 2 MILLION DAILY USERS• 50% OF USERS ARE 25 TO 44• 68% OF USERS ARE WOMEN
• 50% OF USERS HAVE CHILDREN• 28% OF USERS HAVE HOUSEHOLD
INCOMES OF $100K +• EVENLY SPLIT BETWEEN
URBAN & SUBURBAN USERS
TUMBLR
• USERS SPEND MORE TIME ONTUMBLR THAN PINTEREST, LINKEDIN,
TWITTER OR INSTAGRAM• 50% OF USERS ARE 13 TO 34
• EVEN SPLIT WOMEN / MEN• MOST USERS DO NOT HAVE CHILDREN
• MOST USERS HAVE INCOMESOF LESS THAN $50K