Becoming Digitally Adaptive™ April 2014
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Time To Adapt 2014 Copyright © Adapt2Digital Ltd 2014. All Rights Reserved. Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
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Adapt2Digital is a software led service that helps businesses assess their digital readiness and provides the knowledge and support they need to keep pace with ongoing digital change. We work in both public and private sector, helping businesses across every industry become Digitally Adaptive™. This presentation outlines some of the key considerations for becoming Digitally Adaptive™ and why it is an alternative to Digital Transformation for businesses globally.
Transcript of Becoming Digitally Adaptive™ April 2014
Time To Adapt 2014
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
It starts and ends with the audience
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Customer/Citizen
EmployeeStakeholder
Supply Chain
It’s not just the ‘customer’
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
“Digital” is often the elephant in the room
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
“Digital”…the ongoing potential created when
technology and audiences collide
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Three words these brands have in common
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Engage
Innovate
Adapt
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
they deliver innovation that helps move our lives along
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Many businesses search for digital solutions…
…without success
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
So why not jump ship?
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Digital Transformation
And search for an alternative to ‘Digital Transformation’
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
“The digital journey is never complete, as continuous improvement is always possible.”
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Digitally Adaptive™
Become
A business able to adapt to digital change on an ongoing basis to achieve
business advantage and meet and pre-‐empt growing
audience expectationsCopyright © Adapt2Digital Ltd 2014. All Rights Reserved.
Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Why? Because the world is changing
We are in the Digital Vortex
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
BUSINESS OBJECTIVES -‐ RESULTS DRIVEN
SIMPLE -‐ BUSINESS WIDE
INTERNAL -‐ STAY IN CONTROL
LED FROM THE TOP -‐ CLARITY & FOCUS
CUSTOMER FOCUSED -‐ STAY ON COURSE
The solution should be…
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
The Adapt2Digital ApproachA three stage cycle to become Digitally Adaptive™
Audience Outcome driven, focus on business performance
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Digital Transformation
Digitally Adaptive™
Single point change project
Multiple, business wide pathways
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Mel Ross [email protected] @melrossdigital
Stacey Perry [email protected] @staceymperry
adapt2digital.com @adapt2digital #digitallyadaptive
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