Becoming  a  Blog  Entrepreneur  

Jane2e  Toral  h2p://bit.ly/blogentrep  

h2p://www.digitalfilipino.com  

h2p://www.e-­‐commercephilippines.com  

h2p://www.blog4reviews.com  

h2p://www.searchprofileindex.com  

h2p://www.adinteresBng.com  

h2p://www.homebasedelite.com  

3  Market  Needs  

Low-­‐cost  but  effecBve  website  Rank  in  search  engines  

Tap  social  media  

Very  few  service  providers……  

Starts  on  October  16,  2010  

h1p://bit.ly/blogentrep  

SITE  LAUNCH  STEP  #1  RESEARCH  

h2p://www.google.com/insights/search  

Find  out  compeBBon  through  search  engine.  

Search  engine  is  a  reputaBon  engine.  

SITE  launch  Step  #2  Structure  /  OpBmize  

•  About  the  site  •  Company  index  •  Categories  

–  Cat1  •  Photo  •  DescripBon  •  Company  info  

•  Keyword:  category,  company  name  

•  Sidebar  –  Facebook  page  –  Twi2er  –  Slideshare  –  Archives  –  Ads  –  About  author  –  News  

h2p://www.halalcerBfiedfood.com  launched  August  10.  

SITE  Launch  STEP  #3  CAMPAIGN  

Where?  

•  FREE  –  Twi2er  –  Facebook  –  Blog  

•  Paid  –  Blogs  –  Google  Adsense  

Tap  bloggers  &  linkera_  to  promote  what  you  do.  

SITE  Launch  STEP    #4  MEASURE  

Monitor  your  ranking.  (results  as  of  August  11)  

Listed  -­‐    Search  results  

#5  Calibrate!  

•  Control  search  engine  results  •  What  people  say  about  you  

•  Learn  how  to  read  trends  •  Know  what  your  compeBBon  is  up  to  

There  is  no  excuse  why  you  don’t  know.  

All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

h1p://bit.ly/blogentrep  

A  successful  Digital  PR  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

What  is  a  blog  post  campaign?  

•  Get  bloggers  to  write  about  you  –  Press  release  

•  Pros:  fast  disseminaBon  •  Cons:  copy-­‐paste;  no  pick-­‐up  

– Meet  blogger  (group  or  one-­‐on-­‐one)  •  Pros:  ge_ng  to  know  personally  •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost  

–  Paid  post  •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO  efforts  

•  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  

Designing  a  blog  post  campaign  

•  ObjecBve  •  Type  of  write-­‐up  desired  –  Buzz  – Website  review  –  News  release  

•  Messaging  tone  –  PosiBve  –  NegaBve  –  Neutral  

•  Keywords  – Word  or  Phrase  –  url  or  link  

•  Photos  •  Video  •  Amplify  

–  Twi2er  –  Facebook  –  Foursquare  

Measuring  effecBveness  

•  Sales  conversion  –  Click  tracking  –  Coupons    

•  Visits  •  Search  engine  ranking  •  RecommendaBons  

–  Like  –  Retweet  –  Bookmarks    

•  ConversaBon  generated  –  Comments  

h1p://bit.ly/blogentrep  

Bloggers  &  Social  Media  Users  as  Social  influencers  

•  People  who  have  influence  on  their  peers  heavily  influenced  by  the  quality  and  volume  of  content  they  share  online  to  their  peers.  – Referent  influencers    – Expert  influencers    – PosiBonal  influencers  (peers)  

Source:  Social  Media  MarkeBng  for  Dummies  (Shiv  Singh)  

Blog  Entrepreneurs  

•  Content  development  &  site  building  •  Traffic  &  conversion  

•  Amplify,  engage,  &  create  movements  

•  CreaBve  &  compeBBve  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Lessons  learned  

•  Not  a  one  Bme  effort  – Web  presence  and  compeBBon  tracking  (monthly  if  possible)  

– Constantly  look  into  new  resources  –  real  –  not  canned  

•  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to  slide  19)  

Starts  on  October  16,  2010  

Reserve  your  slot  at  h1p://bit.ly/blogentrep  

Thank  you!  

We  hope  you  can  join  the  program  h2p://bit.ly/blogentrep