2016 ROTARY INTERNATIONAL CONVENTION

Becoming a Better StorytellerPresented by David RobinetteZone 31 Assistant Rotary Public Image CoordinatorDistrict 6060, USA

• Why storytelling• Rotary’s story• How to create your Rotary moment• Questions• Exercise–Write your Rotary story– Share and discussion

AGENDA

WHY STORYTELLING

OUR PUBLIC IMAGE

OUR PUBLIC IMAGE

Why is recognition and understanding important?

• Sense of pride and inspire our members to get more involved

• Recruit new volunteers and members

• Support fundraising efforts

• Attract new partners

A GOOD STORY CAN

SHOWCASEWho we are, what Rotary stands for, how it’s different and why people should care

ELEVATEAwareness and understanding

MOTIVATE, ENGAGE AND INSPIRE ACTIONCurrent and prospective members, donors, strategic partners and staff

BUILDING BLOCKS OF THE ROTARY STORY

ESSENCE

VALUES

VOICE

ROTARY’S STORY

• Rotary unites more than a million great minds and people around a shared sense of purpose to improve and transform communities around the world

KEY MESSAGES – JOIN LEADERS

• Through our local clubs, we come together to discuss our communities greatest challenges and needs

• We apply our personal and professional expertise to develop fresh ideas on how we can solves these issues

KEY MESSAGES – EXCHANGE IDEAS

• Rotarians are people of action– Volunteer our time– Provide funds– Develop partnerships– Invest in the next

generation of leaders

KEY MESSAGES – TAKE ACTION

YOUR ROTARY MOMENT

Do YOU have a STORY???

Every picture tells a story don't it? ---Rod Stewart

How can your Rotary moment tell the story of Rotary?• The story of Rotary is a collection of

experiences from individuals• These experiences or moments can be life

changing and inspirational, fun or exciting• Your Rotary moment is what makes Rotary

important to you and you don’t have to have just one

YOUR ROTARY MOMENT

• Who is my audience?– Consider what you know about them– Do they have any familiarity with

Rotary or your club–Which experience would best tell

Rotary’s story– Avoid internal Rotary jargon

DEVELOPING YOUR ROTARY MOMENT

• What is my goal?–What do you want to achieve with

your Rotary moment• Inspiring a group of Rotarians to action• Aiming to increase membership• Cultivating a new donor• Explain what Rotary means to you

–What do you want your audience to gain from your Rotary moment

DEVELOPING YOUR ROTARY MOMENT

• What changed?– A Rotary moment should describe a

transformation• Change you internally or how you live your

life• Change the world or life around you

DEVELOPING YOUR ROTARY MOMENT

• Avoid statistics, focus on stories that touch our emotions and grab attentions– Real life examples feel authentic and help

audiences connect• Demonstrate impact • Prepare different versions for different

audiences• Practice• Keep it simple

TIPS

Dizzy Dean – St. Louis Cardinals Baseball

“If you’ve done it..….it ain’t bragging!”

We have all ‘done it’ but…

Have YOU told YOUR story?

QUESTIONS?

EXERCISE: WRITING YOUR ROTARY STORY

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