How to Become an Olympian-the case study- in 8 stadiums /slides/

The story

The BecomeOlympian story was launched after presenting our survey’s results to Olympia Hoteliers at Olympia’s city hall. The survey was conducted by young researchers under the guidance & supervision of Georgia Zouni, PhD cand., University of Piraeus.

Olympia’s visitors triggered, through the survey results, the initiative of an augmented marketing strategy focusing on:

• Differentiation of local tourism and• Prolonging of visitors’ stay over period. • The project demanded synergy!

The experience

Therefore, Ancient Olympia’s Hotel Union offers free accommodation every day, for families and friends, highlighting how Greek philoxenia remains a core Greek tradition!!

Ancient Olympia is:• the 1st destination in Greece launching a

web campaign and,• the 1st destination in the world offering

free accommodation for everybody!

Olympia’s Global brand and synergy

The idea of the contest was born as we wanted to make a visible and real change at the destination, with an initiative unique of its kind! Dynamic & Drastic steering the idle waters of Greek tourism!

Moreover, the Olympia Hotel Union, adopted a sustainable pricing policy for every potential visitor, providing bargains, leveraging from the global exposure through the website of be.come Olympian

Contest benefits

• Targeted and instant visit on Olympia’s homepage

• Complete information for ancient Olympia (activities, events, hotels, bargains, routes, sightseeing etc.)

• A database of reusable information helpful for the sustainable and ongoing promotion of the destination

• Immediate and steady increase of online and offline visitors, that will lead to increase of the stay over and revenue for the destination

The first 60 days results

• Visitors from 51 countries • Average stay in page, 3 minutes • 45 winners (until today) • over 2000 fans on Facebook page• Becomeolympian.com in Greek

Tourism Organization main page, www.visitgreece.gr, with our content about Olympia

• Created a new web and destination social profile!!!

Ancient Olympia before becomeolympian

Past content came from the Ministry of Culture and was referring only to historical data and archaeological sites.

Olympia was treated like an archeological site, whose visitors could simply visit the ancient stadium and the museum.

There was no interaction and complete lack of any tourism identity for the destination.

Ancient Olympia after becomeolympianOlympia contest page offers information about museums and sites, nature and sports, festivals and culture activities. Totally 30 places to visit.

Visitors of www.visitgreece.gr will discover that Olympia offers one of the best experiences Greece can give.

Olympia has a unique internet strategy, supported by the local Hotel Union, creating a new targeted brand.

Olympia is being promoted by social media with becomeolympian in facebook, twitter and flickr

ResultOlympia now is a destination.

Learn and travel more www.becomeolympian.com

A project planned, led and promoted by detour (www.detour.gr)