Become a champion with Milo · 2019-01-17 · Become a champion with Milo Giving parents access to...
2
Become a champion with Milo Giving parents access to interactive content to inspire their kids to be healthy Objectives • Utilize Milo’s huge product distribution to unlock a new real-world content channel to deliver fun and educational content in AR Solution • Blipping Milo product packaging unlocked episodic content about successful Thai athletes, nutritional information about healthy breakfasts and tips to improve childrens’ sports performance Activation • Markets: Thailand, Philippines, Australia • CTAs on Milo packaging • Digital video, social and blogger promotion 5 mins 14s dwell time per user 4.1 blipps per user 162,000 blipps
Transcript of Become a champion with Milo · 2019-01-17 · Become a champion with Milo Giving parents access to...
Become a champion with MiloGiving parents access to interactive content to inspire their kids to be healthyObjectives
• Utilize Milo’s huge product distribution to unlock a new real-world content channel to deliver fun and educational content in AR
Solution
• Blipping Milo product packaging unlocked episodic content about successful Thai athletes, nutritional information about healthy breakfasts and tips to improve childrens’ sports performance
Activation
• Markets: Thailand, Philippines, Australia
• CTAs on Milo packaging
• Digital video, social and blogger promotion
5 mins 14sdwell time per user
4.1blipps per user
162,000blipps