Becg

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  • 1. A PRESENTATION ON Corporate values of Ratan Tata and the case on Ethics of care of Tata co. Faculty Guide: Prof. Madhura Tilak Submitted by: CHETAN GABANI Enrollment No.:127110592067 TANVIR KHALIFA Enrollment No.:127110592110

2. RATAN TATA : A Living Legend I dont believe in taking the right decisions. I take decisions and then make them right. 3. Personal Life Ratan Tata was born into the famous Tata family on December 28, 1937. A prominent family belonging to Mumbai's wealthy Parsi community. Schooling from Campion school in Mumbai.In 1962 Completed B.Sc degree in architecture with structural engineering from Cornell university. In 1975 Done the advanced management program from Harvard business school. 4. Career in TATA December 1962 :- He joined the Tata Group, after turning down a job with IBM on the advice of JRD Tata. He was first sent to Jamshedpur to work at Tata Steel. In 1971, Ratan was appointed the Director-in-Charge of The National Radio & Electronics Company Limited (Nalco). In 1981, Ratan was named director of Tata Industries, the Group's other holding company. He was the chairman of the group from 1991-2012. He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of Tata Sons, which is an honorary and advisory position. He will continue as the chairman of the Group's charitable trusts. 5. Values Some of the core values of the Ratan Tata brand are credibility , capability, empathy, service, honesty, integrity and trust. A core value is only a true core value if it has an active influence and if the person manages to live by it, at least most of the time. Ratan Tata demonstrated though his actions that nation building, giving back to the society and making Tata a successful global brand is close to his heart. This , inspite of the fact, that in 2010 alone, the Tata trusts disbursed Rs. 500 crore to various causes and institutions. 6. Ethics of Care The ethics of care is a normative ethical theory; that is, a theory about what makes actions right or wrong. It is one of a cluster of normative ethical theories that were developed by feminists in the second half of the twentieth century. Care for those we love and are concerned with , while working , living or doing business, is an important element of good living, good citizenship and the general well being of society. Care is a age old way to link people , to the organization and to society. 7. Ethics of Care state that: Each of us lives and exists in an environment of care and concern in the society, and we should preserve and nurture these environments and relationships; Each of us should exercise care for those with whom we are socially and otherwise related by attending to their needs, wellbeing and desires as seen from their own personal perspective, and by responding positively to the same so as to preserve the values of those relationships; Ethics of care is more than just following the moral principles discussed earlier; it involves attending and positively responding to the wellbeing and welfare of those persons with whom we share close and valuable relationships. 8. Outcome Relationship, Trust, Teamwork Interdependence and Harmonious living in Society/Workplace Towards Society and Locality Family, Friends , colleagues and relations Workplace and environment Ethics of Care Moral Responsibility Feelings 9. Case A fire that broke out during the annual celebration (of the birthday of its Founder J.N TATA ) at the jamshedpur plant of TATA Steel , the flagship company of TATA Group, On 3rd March 1989. An accidental but devastating fire engulfed some galleries reserved for employees and their relatives to witness the celebrations. Flames spread rapidly through the wooden galleries and children and women were trapped and severely burnt in the stampede that follow. Within a minutes of a accident rescue operation starts. 10. Ethics of care by TATA Co. Within minutes, the entire management team and the employees got into action for the rescue operation. Doctors arrived from the nearby company hospitals attended to the victims ; burn specialists were flown into town from all over the country. The company left no stone unturned to save the victims. Critical patients were taken to various burn specialty hospitals across the country on the aero-plane meant for the Chief executive of the company. 11. The management extended full help and unlimited financial support to ensure recovery of each patient. Special family cells were formed to visit and counsel burn patients at hospitals and in their homes and to express solidarity and encouragement for early recovery. Subsequently , jobs were offered to near relations of each of the deceased, special air-condition residential accommodation were provided to facilitate recovery of the surviving victims, continuing medical treatment at the best hospital in the country was provided at the companys cost. 12. Compensation were paid to destitute loss, and rehabilitation training and programme was instituted for the long term benefits of surviving victims. All these efforts of the company were spontaneous not demanded by its employees or trade union and was hailed by the community as most praiseworthy for the well being of affected employees. Most personalities and social scientists hailed these action as reflection of employers Concern for care for the employees and were not merely guided by the need to fullfil moral or legal obligations. The spirit was to respond positively to the needs and desors of the societyt at a time of distress, to preserve the value of relatuonship. 13. Conclusion From the above case of TATA Co. we conclude that management has done all the possible efforts for the betterment of victims and their families. TATA Co. has rightly shown ethics of care towards the affected employees. They have shown greater moral responsibility and followed humanity. The company left no stone unturned to save victims and bear all cost to save and rehabilitation of employees. 14. THANK YOU