Because Startup - How To Grow, Think, and Market Differently (Next Gen Summit)
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Transcript of Because Startup - How To Grow, Think, and Market Differently (Next Gen Summit)
![Page 1: Because Startup - How To Grow, Think, and Market Differently (Next Gen Summit)](https://reader038.fdocuments.in/reader038/viewer/2022110310/55a5bd2b1a28ab5c6b8b4575/html5/thumbnails/1.jpg)
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BECAUSE STARTUP.HOW TO GROW THINK, AND MARKET DIFFERENTLY.
HashtagNextGenSummitICC
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WHAT I LEARNED FROM STARTING A STARTUP IN THE CORRIDOR.
@JHKRAK!
(AND WHY THIS MATTERS TO NOT STARTUP PEOPLE TOO)
(also known as)!
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HashtagNextGenSummitICC
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2012.
NO CAPITAL. NO CLIENTS. NO CONNECTIONS.
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2013.
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–Johnny Appleseed
“Type a quote here.”
2014.
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HashtagNextGenSummitICC(we make things)!
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WHAT DID WE GET RIGHT?
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WE STARTED HERE.
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LET ME EXPLAIN.
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WE WORK WITH STARTUPS.
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WE LIVE WITH STARTUPS.
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WE PLAY WITH STARTUPS.
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WHAT FUELED OUR GROWTH?
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LEAN MATTERS.
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COMMUNITY MATTERS.
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LET’S TALK ABOUT THAT FIRST ONE.
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A) STARTUPS THINK LEAN.
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LEAN IS A PRINCIPLED APPROACH TO NEW PRODUCT DEVELOPMENT.
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ELIMINIATE UNCERTAINTY!WORK SMARTER, NOT HARDER!
VALIDATE LEARNING!
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DESIGNED TO…!
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EXPERIMENT.
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MEASURE.
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LEARN.
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HashtagNextGenSummitICC
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IN PRACTICE.
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–Johnny Appleseed
“Type a quote here.”TOUCH STOVE.!IT’S HOT.!
DON’T TOUCH AGAIN.!
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2.02% 1.889%1.125%
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1. TEST CREATIVE.!
2. MEASURE AGAINST OBJECTIVE.!
3. OPTIMIZE.
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AT SCULPT. OPTIMAL TIME FOR STANDUP?!!
!
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IN PRACTICE.
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WE TESTED IT.!
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B) STARTUPS EMBRACE COMMUNITY.
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WHAT DOES THAT MEAN?
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CONVERSATIONS. CONNECTIVITY.
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THE VALUE IN KNOWING EACH OTHER.
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KNOWLEDGE, NETWORKS, CHEERLEADERS.
HashtagNextGenSummitICC
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CORE VALUES.
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“HOW CAN YOU HELP ME?” !
“HOW CAN I HELP YOU?”
AUTHENTICALLY CONNECTING WITH OTHERS.
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1 + 1 = 3
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SHARED LEARNING.
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WHY DOES IT MATTER TO YOU?
HashtagNextGenSummitICC
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1) NEW PERSPECTIVES.
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2) NEW IDEAS.
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3) NEW KNOWLEDGE.
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HUMANS MAKE A LOT OF MISTAKES.LEARN FROM THEM.
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4) NEW CONNECTIONS.
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ONE DEGREE OF SEPARATION.
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SERENDIPITOUS COLLISIONS.
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LET’S TRY IT.
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1) WHAT BRINGS YOU HERE?!2) WHAT’S YOUR CLOSET
CREATIVITY?
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YOUR ROLE.
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KNOWLEDGE, NETWORKS, CHEERLEADERS.
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WHAT’S NEXT?
HashtagNextGenSummitICC
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NEED SPACE? IC COLAB. VAULT.@MARKNOLTE / @CRVAULT
@ICADGROUP / @ANDYSTOLL
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HAVE IDEAS? STARTUP WEEKEND.@SWIOWACITY / @TOMINSKY
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DRINK COFFEE? 1MC.@1MILLIONCUPSICR / @KRISFASSLER
HashtagNextGenSummitICC
![Page 55: Because Startup - How To Grow, Think, and Market Differently (Next Gen Summit)](https://reader038.fdocuments.in/reader038/viewer/2022110310/55a5bd2b1a28ab5c6b8b4575/html5/thumbnails/55.jpg)
DRINK BEER? TECH BREW.@TECHNOLOGYIOWA
HashtagNextGenSummitICC
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READ EMAILS? CREATIVE CORRIDOR DIGEST.@CREATIVECOR / @ANDYSTOLL
HashtagNextGenSummitICC
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READ BLOGS? WECREATEHERE.COM@WECREATEHERE / @SARAHEBINDER
HashtagNextGenSummitICC
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RECAP.
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APPLY LEAN METHODOLOGIES INTO YOUR WORK AND LIFE.
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PLUG INTO THE STARTUP COMMUNITY TO CHANGE YOUR PERSPECTIVE.
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THANKS.
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WEARESCULPT.COM
HOW CAN I HELP YOU?
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