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Transcript of Because content matters
Because content matters Futurity Media - Confidential
Stewart Baines, Futurity Media
Because content matters
20/11/2013
Because content matters Futurity Media - Confidential
Quality content since 2002
Hello. We are a boutique content marketing agency.
We help technology firms improve their marketing.
What makes us special is our subject-matter expertise.
We understand the tech business and we’re not afraid to get our hands dirty.
1/3 of US B2B marketing budgets is spent on content marketing.
(Source: Content Marketing Institute)
Because content matters Futurity Media - Confidential
What we doWe design, create & distribute compelling digital content
We create simple, precise and engaging content, ranging from infographics and blogs through to videos and newsletters. We also help tech companies to develop their messages, figure out the best formats, promote and distribute the content.
Because content matters Futurity Media - Confidential
Joined-up content marketing
White-papers & collateral
Infographics & presentations
Blogging & social media
Digital marketing, advertising & PR
Web content & design
Messaging & campaign planning
Our services
Because content matters Futurity Media - Confidential
Content connects
The top six areas where businesses use content marketing
Source: Organizational Goals for Content Marketing B2B Content Marketing: Benchmarks, Budgets and Trends,
MarketingProfs/Junta42
Because content matters Futurity Media - Confidential
Our recent clients
Long-term content partnership with Orange, developing web, magazines, white papers and blogs
Working with TelecityGroup to develop content for its website, along with brochures and fact sheets
Helping Alcatel-Lucent market its small cell, LTE and fixed line infrastructure with a range of materials
Involved in a total overhaul of Siemens Enterprise Communications’ website and content for social media
Supporting EMC with white papers around infrastructure management and ITIL
Ongoing work developing case studies, white papers, fact sheets, brochures for ATI network provider
Because content matters Futurity Media - Confidential
Our recent clients
Infographics, blogs and white papers for leading network equipment provider
Responsible for producing content for equipment makers regular customer newsletter
Series of brochures, case studies, white papers and factsheet for specialist TETRA operator
Case studies, brochure, reports and content support for global mobile organisation
White papers and vertical market positioning to support business communications including M2M
Worldwide event coverage including on-location live tweeting and blogging
Because content matters Futurity Media - Confidential
Our family & friends
ManagersLead projects, generate content
ContentSpecialist writers and bloggers
PartnersDesign, promote and amplify
Stewart Baines Anthony Plewes
Steve Harris
Danny Bradbury
Glenn Le Santo Jon Evans
Mark JackelUN-TITLED
Andrew DurkinMUSTARD PR
Mischa Weston-GreenMW DIGITAL
Because content matters Futurity Media - Confidential
The Futurity advantage
Tech expertise – understand complex technologies and market dynamics
Very experienced professionals – all consultants have 10+ years experience
Worked with some of the biggest names in technology
Broad range of marketing skills in-house, even wider range through our strategic partners
Attention to detail – we don’t cut corners
Because content matters Futurity Media - Confidential
Getting started
Identify your goalsLead gen, market education, brand awareness, new product or service buzz
Tailor your messagesDifferent audiences mean different approaches. Ask ‘how does my service solve customer challenges?
Develop your content planKnow what you want to say, who to and how. Then create your content
Because content matters Futurity Media - Confidential
Example: Orange Infographics Communicate complex ideas in a simple way
Because content matters Futurity Media - Confidential
Infographic for next generation machine to machine communications
Because content matters Futurity Media - Confidential
BriefDemonstrate that Orange Business Services is an innovate service provider and understands cutting edge technology.
SolutionA range of infographics produced in multiple languages (English, French, Portuguese, Spanish, Chinese) and formats used by Orange social media channels, blogs and account managers.
ResultsOver 12 produced to date, many with thousands of views and shares on networks like Slideshare. The NFC infographic was viewed over 10,000 times on Slideshare and generated over 100 new business leads.
M2M is smart
Because content matters Futurity Media - Confidential
The new workspace makes businesses more agile, cost effective and able to react quickly worldwide.
Because content matters Futurity Media - Confidential
Collaborative workspaces
Because content matters Futurity Media - Confidential
Infographic informing readers about how ehealth can improve quality of life for seniors
Because content matters Futurity Media - Confidential
Ehealth for an aging world
Because content matters Futurity Media - Confidential
Alcatel infographicsBe informal, explore ideas, reach new audiences, generate new leads
Because content matters Futurity Media - Confidential
Alcatel-Lucent: an introduction to metrocells
Because content matters Futurity Media - Confidential
Metrocell deploymentsBriefSupport Alcatel-Lucent’s marketing activity at Mobile World Congress 2013 for metrocells, 4G LTE and mobile data plans.
SolutionFive infographics to support these topics, using ALU branding. Infographics were distributed to press, promoted on social media and most importantly given to attendees as hand-outs.
ResultsThe infographics clearly promote ALU expertise and industry thought-leadership. Well received by customers and the media, we have subsequently produced 10 infographics in 2013.
Because content matters Futurity Media - Confidential
Smartplan for service management
Because content matters Futurity Media - Confidential
Web site relaunchRefresh your web site content, revise the site architecture, rethink the user journey
Because content matters Futurity Media - Confidential
Orange Business Services: Complete website overhaul involving content design, production and approval
Because content matters Futurity Media - Confidential
BriefWork with in-house programmers top develop a brand corporate new site, consolidating over 5000 pages down to 200.
SolutionFuturity acted as main point of contact with marketing content owners to produce all of the English language content
Results As a trusted partner, we were able to keep the complexity of this large-scale content production and approval away from the busy web team. We project managed and wrote the entire English site in 6 months.
Web site relaunch
Because content matters Futurity Media - Confidential
Customer commsReach out to your customers, demonstrate your thought-leadership, influence through information
Because content matters Futurity Media - Confidential
Orange Business Services: Complete website overhaul involving content design, production and approval
Because content matters Futurity Media - Confidential
BriefEducate customers on the expanding range of Orange Business Services’ solutions, demonstrate that network operators understands the wider IT issues impact the CIO.
SolutionHigh-quality quarterly publication mailed to 17,000 senior IT executives worldwide. Futurity plans the content, interviews execs and experts, and writes the entire magazine.
ResultsIncreases awareness of Orange Business Services’ solutions and capabilities, influences them to adopt new technologies. Email version has click-through-rate of 15%.
Real Times magazine
Because content matters Futurity Media - Confidential
Blogs & social mediaBe informal, explore ideas, reach new audiences, generate new leads
Because content matters Futurity Media - Confidential
Because content matters Futurity Media - Confidential
Wilson Street: home of small cells Brief
Alcatel-Lucent wanted to change the industry perception of a technology (small cells) while positioning itself as a leader in this new market
SolutionDevelop a blog that would be a leading information resource. Mix articles from leading journalists with commentary and insight from Alcatel-Lucent experts. Futurity has been managing Wilson St since 2010, responsible blog management, editorial, promotion and site design.
ResultsWilson Street was a top 3 site for all things femtocells and shortlist for the Small Cells Forum’s Presidents Prize. Over 200 blogs have been published, 10 infographics and close links to leading independent bloggers.
Because content matters Futurity Media - Confidential
Because content matters Futurity Media - Confidential
Thank youFuturity Media +44 (0) 207 354 [email protected] Britannia Row, London, N1 8QH