Angie Everhart Backs HealthierTeeth-­Whitening OptionThyroid cancer kicked Everhart into warrior mode, pushing her toexamine what she was eating and using in her beauty routine.

BEAUTY / BEAUTY FEATURES

By Faye Brookman on October 31, 2017

Social media has ignited sales of the $1 billion-plus over-the-

counter teeth-whitening business. A white smile is now part of

an overall beauty regimen. But at the same time, consumers

want healthier beauty-care options that some kits don’t provide.

Model and actress Angie Everhart tackled that conundrum

head-on after a battle with thyroid cancer that kicked her into

what she calls warrior mode. “That experience was a game-

changer. I have a new lust for life, and I pay more attention to

what I’m eating or what’s in the products I’m using in my daily

routine,” Everhart told WWD.

Everhart's  battle  with  thyroid  cancer  prompted  her  to  seek  options  for  a  brighter  smile.

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Knowing the importance of a bright smile, Everhart linked up

with Oralgen, a division of WR Group, to represent the

company’s NuPearl Advanced Whitening Series. Everhart is also

involved in several other beauty brands to offer more natural

options, including a hair-care launch in the pipeline.

The teeth-whitening system is available in two formulas —

NuPearl 12X, formulated with Ultra Pure 12 percent hydrogen

peroxide and NuPearl 32X, which is peroxide free. The latter is

made with 100 percent food-grade ingredients. Both kits are free

from latex, parabens, sulfates, sodium fluoride, triclosan,

PEG/PPG, salicylates, gluten, artificial color and flavorings.

NuPearl is 100 percent vegan. The system retails for $59.95 and

is sold online at oralgen.com, at national retailers like Bed, Bath

& Beyond, natural/organic stores like The Fresh Market and on

home shopping channels.

“As a model and actress, a white smile was expected. So, I tried it

all and admit I suffered for a bright smile in the past, from

messy strips to high-cost dentist appointments. I would always

get that shooting pain in my teeth afterwards and it would be

harder to drink and eat, especially hotter or colder foods, for a

long while after,” said Everhart. “Now that I know more about

the chemicals and what’s in these teeth whiteners, I can make a

better choice for me.” She added she does not suffer sensitivity

and doesn’t ingest chemicals with NuPearl 32X.

NuPearl 

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“My mission has always been to feel good, look good and do

good and by sharing the cleanest, most effective products on the

market I can help others find healthy solutions,” said Everhart.

“We’re going to partner with chosen charities to help spread our

wellness message.”

Teeth whitening has been a bonanza for social personalities

such as Kylie Jenner who has linked with HiSmile, along with

America’s obsession to always be camera ready. For Everhart, it

is all about supporting a “better for you” choice.

For Oralgen’s part, the company saw an opportunity in the

market, especially since some consumers shied away from

whitening because of sensitivity and harsh ingredients—along

the mess of existing products. “We knew we had a more modern,

easier-to-use solution that would bring something new and

exciting to the category with our NuBright technology,” said

Renee Niles, executive vice president for Retail at WR Group

Inc. “Oralgen NuPearl started with the belief that most of those

people had only used strips as almost no innovation had been

introduced to the teeth whitening category for years. Go to any

shelf at any grocery, mass or drugstore and your options are

extremely limited with more types of strips than any one person

would ever be able to try in a lifetime.” Working with its research

and development team and a dentist, the company set out to

create a system that removed some of the roadblocks.

Industry sources estimated the brand will hit sales of about $10

million in 2018.

Everhart also owns a lip gloss brand called Twin Peaks, a

mineral-infused product with B vitamins. Proceeds from the

sales of the lip gloss go towards the Twin Peaks Cancer

Foundation, to give back to other people battling cancer.

“Another project in the works for me is a new hair-care line for

women. My red hair is my trademark, so I’m really

knowledgeable about what makes hair look and feel its best.

There is more to come on that line in 2018,” she added.

While she’s taken time to care for her young son and battle

cancer, she also worked on curating natural beauty products.

“There was no way I wasn’t going to stick around for my son. I

beat the cancer and feel incredibly thankful to have my health

 

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back today, with my son, my stepdaughter, and my husband by

my side.” She said that when she can’t find a beauty solution

that meshing with her natural health and beauty values, she

makes her own or partners with a company to do so.

Everhart is about to begin filming a horror film about an evil

twin, called “Downward Train.” “I’m a huge fan of great horror

flicks,” she added.

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