Made by Katicom ApS

www.beautymadeeasy.eu

It is all about redefining how we see, experience and use beauty essential items. We want to challenge the complexity of ingredient lists, ordinariness of the everyday item and bring fun, colour, love and passion into each of our item.

This brand book explains our concept BEAUTY MADE EASY as well as our thoughts and aspirations, and introduces you to our Collection 2016.

We hope you enjoy and have fun working with our brand as much as we do.

With love,

TEAMBeauty Made Easy

WHAT IS THIS BOOK ABOUT?

EASY TO SPOT

EASY TO UNDERSTAND

EASY TO USE

EASY TO FALL IN LOVE WITH

EASY TO REMEMBER

EASY INGREDIENT LIST

Each item is a delight to the eye in terms of color, design and shape. Flexible display options make it suitable for every store.

It is what it says. Simple message, direct communication

Fits in hand bag and cosmetic bag, ready to use as it is.

Each collection and item tells a story

Each category comes in 3 options, but has similar characteristics (for example colour) to create a visual recognition

We use basic well-known and mostly natural ingredients.

Love and life is colourful. Live bright, love the contrast, be bold in the choices you make.

With time your face becomes your autobiography .…Treat it gently, be good, be caring, but above all - let it smile.

Oil blotting sheets in different colours and packaging to keep your face matte and refreshed all the day long.

PINKGREEN TEALAVENDER

YOUR FACE IS YOUR WINDOW TO THE WORLD …

Lip balm with Cacao Butter and Jojoba Oil and sweet sugar taste.No parabens.

Made for you in three colours and flavours.

PINK DREAMSUGAR SHOCKSWEET FLAME

WORDS WILL NEVER SAY AS MUCH AS YOUR SOFT, SWEET, SENSUAL LIPS …

All over moisturizing balm - for cuticles, elbows, heels.

Available in 2 versions:

PERFUME FREECRANBERRY & POMEGRANATE

FEELING GOOD IN YOUR OWN SKIN

LIP SERUM - Perfume free lip serum with lemon grass oil and aloe vera for intensive care and moisture.

LIP SCRUB - Sugar lip scrub for soft smooth lips.

LIP PLUMPER - Lip care with irresistible raspberry aroma and hyaluronic acid providing long-term hydration and luscious, voluminous lips.

NEW LAUNCHES

NAIL POLISH REMOVER WIPES - Acetone and odor free nail polish remover wipes with nourishing Field Horsetail Extract.

LIP BALM SETS - Because I Love you and Happy Holidays!

AND SOME ITEMS WE COULD´ NT RESIST TO MAKE

He is cute. He is tall.He has gorgeous eyes anda stunning smile.

I didn´t say a name, but he popped into your head, didn’t he?

Until now BEAUTY MADE EASY has been all about the girls. Well, not any more. Meet our guy :-)

THE GUY