By Abdul Gafoor

LOTIONS MARKET SURVEY

Kinshasa is very big lotions market. Body & Face lotion sells here like any thing. 3 Years back Government

banned the products with Hydroquinone. Still there are some lotions with hydroquinone are available in

market. Some local cosmetics companies took the permission from the government to sell the lotions with

hydroquinone for some time. Some 21 brands are available in market with hydroquinone.

There are some brands selling well without hydroquinone manufactured locally. The below is the

information about the lotions without hydroquinone.

LOTIONS WITHOUT HYDROQUINONE.

1. There are 44 brands available in market.

2. Twenty seven (27) brands are manufactured in Kinshasa.

3. Six (6) brands are imported from South Africa.

4. four (4) brands are imported from USA.

5. Three (3) brands are imported from Ivory Coast.

6. Each one (1) from Canada, Spain, London, Spain.

7. The pack sizes ranges from 90 ml to 1 liter.

NO OF BRANDS PER PACK SIZE

PACK

SIZE

90

ml

100

ml

125

ml

130

ml

150

ml

170

ml

175

ml

200

ml

225

ml

250

ml

275

ml

300

ml

330

ml

350

ml

354

ml

400

ml

437

ml

500

ml

550

ml

600

ml

1

litre

NO OF

BRANDS 1 3 3 1 2 2 1 10 1 10 4 8 1 3 1 2 1 7 1 2 1

From the above chart, it is clear that 200ml, 250ml, 300ml and 550 ml are having more brands and selling

more as per the market report.

200 ml MARKET SURVEY REPORT

There are 10 brands available in market.

By Abdul Gafoor

Out of 10 brands, 6 brands are manufactured in Kinshasa.

3 are from South Africa and 1 is from Ivory Coast.

The price ranges from $ 0.39 to $ 2.16.

All locally manufactured price ranges between $ 0.50 to $0.60

LOTION WITHOUT HYDROQUINONE

BRAND NAME $ MANUFACTURED

1 BELLE 0.39 KINSHASA

2 DEAR HEART 0.50 KINSHASA

3 TOP SOCIETY 0.50 KINSHASA

4 BABIYA 0.54 KINSHASA

5 BOUDCHOU 0.54 KINSHASA

6 CLERE 0.60 SOUTH AFRICA

7 FAMILIA 0.77 IVORY COAST

8 MISS AFRICA 0.92 KINSHASA

9 DAWN 1.25 SOUTH AFRICA

10 VASELINE Intensive care 2.16 SOUTH AFRICA

250 ml MARKET SURVEY REPORT

There are 10 brands available in market.

Out of 10 brands, 5 brands are manufactured in Kinshasa.

1 from South Africa

1 from Ivory Coast

2 from USA

1 from London

The price ranges from $ 0.39 to $1.88.

All locally manufactured price ranges between $ 0.39 to $0.51

LOTION WITHOUT HYDROQUINONE

No BRAND 250 ml MANUFACTURED

1 NATURAL 0.39 KINSHASA

2 HAITI 0.39 KINSHASA

3 TOP BABY 0.44 KINSHASA

By Abdul Gafoor

4 BELLE 0.47 KINSHASA

5 CHIC BEBE 0.47 KINSHASA

6 BODY TALK Natural Honey 0.51 LONDON

7 AQUADERMA 1.16 USA

8 CLEAR TONE 1.72 IVORY COAST

9 DAWMY 1.81 USA

10 TOP SOCIETY NATURALS 1.88 SOUTH AFRICA

250 ML BRAND WISE RETAIL SALES PRICE

0.39 0.39 0.44 0.47 0.47 0.51

1.16

1.721.81 1.88

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

NA

TU

RA

L

HA

ITI

TO

P B

AB

Y

BE

LLE

CH

IC B

EB

E

BO

DY

TA

LK

Natu

ral H

oney

AQ

UA

DE

RM

A

CLE

AR

TO

NE

DA

WM

Y

TO

P

SO

CIE

TY

NA

TU

RA

LS

300 ml MARKET SURVEY REPORT

There are 8 brands available in market.

Out of 8 brands, 6 brands are manufactured in Kinshasa.

1 from South Africa

1 from Ivory Coast

The price ranges from $ 0.47 to $2.63.

All locally manufactured price ranges between $ 0.47 to $1.22

LOTION WITHOUT HYDROQUINONE 300 ML

N° BRAND NAME 300 ml MANUFACTURING COUNTRY

1 HAPPY BIRTHYDAY 0.47 KINSHASA

2 LAIT VERLON 0.53 KINSHASA

3 BAMBINO 0.54 KINSHASA

4 BEBE & MAMAN 0.57 KINSHASA

5 TOP CLASS 0.86 KINSHASA

6 MISS AFRICA 1.22 KINSHASA

7 72 HEURES 2.38 IVORY COAST

8 RAPID CLAIR 2.63 SOUTH AFRICA

By Abdul Gafoor

300 ml BRAND WISE RETAIL SELLING PRICE

0.47 0.53 0.54 0.57

0.86

1.22

2.382.63

0.00

0.50

1.00

1.50

2.00

2.50

3.00

HA

PP

Y

BIR

TH

YD

AY

LA

IT

VE

RLO

N

BA

MB

INO

BE

BE

&

MA

MA

N

TO

P C

LA

SS

MIS

S

AF

RIC

A

72 H

EU

RE

S

RA

PID

CLA

IR

500 ml MARKET SURVEY REPORT

There are 7 brands available in market.

Out of 7 brands, 4 brands are manufactured in Kinshasa.

1 from South Africa

1 from Ivory Coast

I from Canada

The price ranges from $ 0.95 to $2.63.

All locally manufactured price ranges between $ 0.47 to $4.13

LOTION WITHOUT HYDROQUINONE 500 ML

N° BRAND NAME 500 ml MANUFACTURING COUNTRY

1 BELLE 0.95 KINSHASA

2 GIRL FRIEND 1.20 SOUTH AFRICA

3 BABIYA 1.28 KINSHASA

4 BOUDCHOU 1.28 KINSHASA

5 FAMILIA 1.60 IVORY COAST

6 MISS AFRICA 1.99 KINSHASA

7 NAOMI 4.13 CANADA

By Abdul Gafoor

500 ML RETAIL SELLING PRICE

0.951.20 1.28 1.28

1.60

1.99

4.13

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

BELLE GIRL

FRIEND

BABIYA BOUDCHOU FAMILIA MISS

AFRICA

NAOMI

SOME ANALYSIS ABOUT LOTIONS WITH HYDROQUINONE.

LOTION WITH HYDROQUINONE

N°

BRAND

NAME

PACK SIZE MANUFA

CTURING

COUNTRY 100

ml

110

ml

125

ml

150

ml

170

ml

190

ml

200

ml

250

ml

270

ml

275

ml

280

ml

300

ml

350

ml

500

ml

1 TOP LEMON

PLUS 0.57 0.81 KINSHASA

2 ELEGANCE

LEMON PLUS 0.5 0.56 KINSHASA

3 LEMON CLAIR 0.62 KINSHASA

4 PRINCESS 0.41 KINSHASA

5 TOP CLAIRE

PLUS 0.54 1.09 1.81 KINSHASA

6 CITROLIGHT 0.56 0.82 1.16 KINSHASA

7 TEINT CLAIR 0.56 KINSHASA

8 CLAIRMEN 0.56 0.82 1.16 1.84 KINSHASA

9 CAROLIGHT 0.56 0.82 1.16 1.84 KINSHASA

10 ELEGANCE

CLAIR 0.41 0.82 KINSHASA

11 ELEGANCE 0.36 0.42 0.73 KINSHASA

12 LA REINE DE

CLAIR 0.41 KINSHASA

13 SUPER CLAIR 0.41 0.85 KINSHASA

14 COCO CLAIRE 0.41 0.62 0.89 KINSHASA

15

RICO SKIN

LIGHTENING

LOTION 0.46 KINSHASA

By Abdul Gafoor

16 EXTRA CLAIR 0.61 0.87 KINSHAS

A

17 MIKI 0.51 KINSHAS

A

18

PERLE

CLAIRE 0.56 0.82 1.16 KINSHAS

A

19 MAXI CLAIRE 0.47 KINSHAS

A

20

MIKI CLAIR

PLUS 0.41 0.87 KINSHAS

A

21 SKIN LIGHT 9.63 IVORY

COAST

1 2 6 8 2 2 5 2 1 1 1 5 4 3

There are 21 brands selling with different SKUs.

Only one brand of 250 ml with hydroquinone is imported from Ivory Coast. All other are manufactured in

Kinshasa.

There is some difference in pack sizes selling with hydroquinone and without hydroquinone.

125 ml, 150 ml, 200ml, 300 ml and 350ml are selling more with hydroquinone.

Where 200ml, 250ml, 300ml & 350ml are are selling more without hydroquinone.

SUGGESTED RETAIL SELLING PRICE AND SKUs FOR OUR LOTIONS

1 100ML $ Below 0.35

2 200 ML $ Below 0. 50

3 300 ML $ Below 0. 95

MARKET SIZE

Around 80000 to 90000 cartons of Lotions will be sold in Congo. From this 60% will be sold in Kinshasa.

Each carton price on an average is $ 20. Then the total market size is $ 1,600,000. Kinshasa market share will

be $ 1,080,000.

At present in Kinshasa lotions with hydroquinone are selling more than without hydroquinone. Imported

brands are more in without hydroquinone range.

The top 3 selling brands sale in Congo will be around 40000 to 45000. All below are with hydroquinone.

1. TOP CLEAR.

2. EXTRA CLEAR.

3. ELEGENCE CLEAR.

Without hydroquinone

1. BELLE

2. GIRL FRIEND

3. FAMILIA

Regards

Gafoor