Beauty Inside and Out

By: Robert Tatum

Media’s Beauty

Dove Campaign

Mind Over Matter

Beauty Patch

• Women were given a Beauty

Patch

• Asked to wear it for a couple of

weeks and see if they feel any

different

• At the end of the experiment all

the women began to feel that

the patch really did make them

beautiful.

• Women asked what was in the

patch itself and it was one

simple answer.

Self-Acepptance

• There was nothing in

the patch and it was

the women just

realizing that they

need to feel

confident about

themselves.

BACKLASH!

This created an uproar between women and also

men complaining about both the women in the

ads. This creates attention to Dove and whether

the attention is good or bad, it still attention.