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learning objectives

After this training, you will be able to:• Perform the Botanical Therapy scalp and hair

treatments• Use the Botanical Therapy tools effectively

during a consultation• Recommend the correct Botanical Therapy

products and treatments to guests• Effectively recommend a Botanical Therapy hair

treatment as part of a hair color service

2

improvement

to enhance in value or quality and make better

2

evolution of the wheel

the improved botanical therapy• Improved products and

treatments with better results

• Streamlined consultation tools

• Flexible service options• Simplified product

application • Minimized packaging• Invati™ Solutions for

Thinning Hair2

deep conditioning treatments of the past

botanical therapy overview

3

research activity

Use your Positioning Charts to research the

Botanical Therapy products and treatments

4-6

points of difference

• Aroma + Touch• Outstanding

Performance in Less Time

• Innovative Plant Micro Technology

• Customized Solutions

7

aveda service cycle

blueprint for healthy hair and scalp

8

consultation checklist

1. Determine the Guest’s Primary Scalp and Hair Concerns

2. Analyze the Scalp and Hair

3. Discuss Treatment Options

4. Recommend Products and Services

9

questions for guests concerned with thinning hair

• Where do you notice thinning the most?

• Do you find excessive hair in the shower drain, on your hair brush, or on the bathroom floor?

• Do you have any family members (on either side) with thinning hair?

• Has your stress level at work or home changed recently?

9

consultation checklist

1. Determine the Guest’s Primary Scalp and Hair Concerns

2. Analyze the Scalp and Hair

3. Discuss Treatment Options

4. Recommend Products and Services

9

scalp assessment

1.Part the hair down the middle, along the parietal ridge and above the ear.

2.Using your thumb, gently rub the scalp using short, circular friction motions.

3. Evaluate and determine the guest’s scalp condition.

scalp conditions & characteristics

10

scalp balance treatment

11

scalp detox treatment

12

treatment for thinning hair

13

practice scalp assessments

Perform a scalp assessment on

your partner and record your answers

on the Blueprint

14

hair assessment

• Hair Condition• Texture• Density• Elasticity• Porosity

15

elasticity test1. Hold a strand of hair and scalp and

ends.

2. Gently stretch and release the hair.

3. Evaluate the results:– Bounces back = great elasticity– Slightly stretched = good elasticity– Breaks, stretched out = poor

elasticity

16

porosity test

1. Take a section of hair and lightly backcomb the hair strands from ends to scalp with your fingers.

2. Evaluate the results:– Smooth, not easy to backcomb =

non-porous– Rough, easy to backcomb = porous

17

essential part of a hair color service

• Delivers maximum condition and shine to the hair

• Introduce to every hair color guest during the consultation

19

moisture/repair treatment

19

practice hair assessments

Perform a hair assessment on your partner and record

your answers on the Blueprint

salon service optionshair cut guest

hair color guest

botanical therapy guest

20

botanical therapy service menu

21

practice

personal experience

• What did you love about your Botanical Therapy experience?

• How does your scalp feel?• How does your hair feel?

22

recommended service pricing

23

knowledge check

24-27

action planWhat will you do in

the next…

•10 days?•10 weeks?•10 months?

28

learning objectives

You should now be able to:• Perform the Botanical Therapy scalp and hair

treatments• Use the Botanical Therapy tools effectively

during a consultation• Recommend the correct Botanical Therapy

products and treatments to guests• Effectively recommend a Botanical Therapy hair

treatment as part of a hair color service

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