BEAUTY BASH 2014 BASH 2014 STYLE GUIDE . STYLE ICONS Gwen Stefani, Blake Lively, ... Joannie started...
Transcript of BEAUTY BASH 2014 BASH 2014 STYLE GUIDE . STYLE ICONS Gwen Stefani, Blake Lively, ... Joannie started...
BEAUTY BASH 2014
STYLE GUIDE
STYLE ICONS
Gwen Stefani, Blake Lively, Eva Mendes & Victoria Beckham
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
100% Pure Mascara, NARS Blush and Eucerin SPF Moisturizer
WARDROBE STAPLES
Wrap dresses, Joe’s jeans, wedges, casual blazers and my
vintage blouse collection
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
A tailored, casual blazer, it goes with everything!
Jenna Ghosheh
Status Image Consulting
Jenna Ghosheh styles top Silicon Valley
executives and attends the renowned
Mercedes-Benz New York Fashion Week.
She opened her styling agency six years
ago and has helped hundreds of men and
women build their personal brand through
image and style. Jenna is in the process of
publishing her first book about her secret
formula for easy outfit building.
Meet Jenna at Brooks Brothers
Style Topic:
Can't Live Without It: Finding the Perfect
Jacket That Fits Your Figure And Lifestyle
Questions to Prepare For Beauty Bash:
-What color do you have the most of in your current
wardrobe?
-How do your superiors dress in the workplace?
-Which celebrity's style do you admire the most?
-Do you like bold colors and patterns or muted colors
and minimal patterns?
-What item do you have the most difficulty pairing
with an outfit?
Cheryl van den Berg
Oh to Be A Muse
Cheryl van den Berg is a personal style
blogger at Oh to Be a Muse. She is a 20
-something Bay Area blogger who is
originally from Jamaica and grew up
on the East Coast. Living from coast to
coast, Cheryl has adapted a style that
takes from both areas but is still all her
own. Her blog is all about inspiring
others to be their own style muses.
STYLE ICONS
I usually just wear what I feel comfortable in and what works for my body. But I
do think that Zoe Saldana and Lupita Nyong'o always look amazing.
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
I have very sensitive skin, so you'll never catch me without an Aveeno daily
moisturizer with SPF. As far as makeup goes, I'm really into the Urban Decay
24/7 glide-on eyeliner pencils and the ELF makeup mist and set spray that
keeps my makeup in place all day.
WARDROBE STAPLES
My staple pieces include my signature skinny jeans, a bright colored blazer for
spring and d'orsay flats. I could wear that combination all year
and never get bored with it.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN
Every woman should own a great pair of booties. They are comfortable
enough to wear all day, unlike heels, but usually more stylish than flats. As far as
clothing goes, get a chic blazer that can instantly add texture and style
to any ensemble.
Meet Cheryl at Scotch & Soda
Style Topic:
How To Find Spring Pieces That Will
Become Warm Weather Wardrobe Staples
Questions to Prepare For Beauty Bash:
-What do you feel comfortable in?
-What colors are you drawn to?
-How would you describe your style?
Cathy O’Brien
Bay Area Fashionista
Cathy O'Brien has been in the
fashion industry for over twenty years.
Her fashion experience includes
visual merchandising and fashion
journalism. As an attendee of New
York Fashion Week and regional
fashion shows, Cathy works hard to
bring runway trends to the streets of
the Bay Area.
STYLE ICONS
Grace Kelly & Audrey Hepburn.
I also admire Rihanna’s modern, risk-taking style.
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
Laura Mercier foundation, Dolce & Gabbana lipstick, Chanel nail polish
and Bond No. 9 fragrances.
WARDROBE STAPLES
Classic pieces that include black, pointed toe Prada pumps, Chanel
shoulder bags and a soft denim jacket for casual days.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
A timeless, little black dress with the perfect fit.
Meet Cathy at Jest Jewels
Style Topic:
Navigating Spring's Color Story
Questions to Prepare For Beauty Bash:
-Do you consider yourself conservative or bold when
choosing colors to wear?
-What hues do you generally wear to work?
-What colors do you prefer to wear at night?
-What is your number one go-to color?
-Do you gravitate more pastel hues or bright colors?
Rommellyn Fisher
The Stunning Post
Rommellyn Fisher, is a native of the Bay
Area. With her background as a
makeup artist and her love for styling
clothes and accessories, she created a
local digital publication called,
The Stunning Post which features stories
in fashion, beauty, lifestyle and local
events. Rommellyn has worked with
Santana Row in the past to write the
fashion column in their monthly
newsletter and has interviewed high
end designers from Trina Turk, Badgley
Mischka, Donald J. Pliner & Lisa Pliner
to icons such as Dita Von Teese.
STYLE ICONS
Gwen Stefani, Sarah Jessica Parker & Dita Von Teese
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
BB Cream, Lip Gloss & Mascara
WARDROBE STAPLES
Clutches & Colorful Shoes
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
Pointy Toe Black Pumps
Questions to Prepare For Beauty Bash:
-What are you looking to change in your wardrobe this season?
-If you can wear one amazing statement piece (shoes, handbag
or jewelry), which would you choose?
-Which fashion era / trend do you love the most and how do you
incorporate that into your daily looks?
-If you were stuck on a deserted island for 2 weeks, which 2 beauty
products would you not be left without?
-Who do you consider your fashion icon or muse?
Meet Rommellyn at C. Wonder
Style Topic:
Add A Splash of Color To Your Wardrobe
From Head to Toe
Monica Cruz Hernandez
Living In Vogue
A Silicon Valley native,
Monica Cruz-Hernandez is the creative
voice behind San Francisco Bay Area
style blog Living In Vogue and
#teamred blogger contributor to
Redbook Magazine. Mixing trendy
details with classic silhouettes, she
loves to create current chic looks with
a vintage flair.
STYLE ICONS
Mira Duma, Alexa Chung & Olivia Palermo
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
Dry shampoo hair spray, fake lashes and a great red lipstick
WARDROBE STAPLES
A chambray button-up, cocktail rings and strappy black heels.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
Number One Style Tip: Take the time to figure out your personal style. Whether
it be a certain go-to color or accessory, invest in those signature pieces
that define your look.
Meet Monica at Diesel
Style Topic:
“Denim Chic”
Learn how to take simple denim looks and make them pop.
Accessorize denim pieces for a day to night ensemble or
achieve on-trend spring style with a denim on denim look.
Questions to Prepare For Beauty Bash:
What is you go-to denim wash?
How do you dress up denim?
Do you like to explore denim trends?
Have you tried a denim on denim look?
Joannie McIntyre
Fashion Stylist
Freelance Beauty/Lifestyle Writer
Joannie started as a fashion writer for the
San Jose Mercury News and went on to
become a Beauty Editor at Sephora.com.
After venturing into eCommerce writing
emails for Shutterfly and eBay, she's now
in the process of revamping her beauty/
lifestyle blog. In her spare time, she's a
personal stylist helping clients update their
wardrobes and beauty routines every
season.
STYLE ICONS
Gwyneth Paltrow, Jennifer Aniston, Jackie Kennedy
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
Soap, moisturizer/SPF, tinted lip balm, mascara
WARDROBE STAPLES
My boyfriend jeans and army green cargo jacket
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
Classic gold hoops
Meet Joannie at 100% Pure
Style Topic:
Simplifying Your Beauty Routine
Questions to Prepare For Beauty Bash:
-What is your typical beauty routine?
-If you could get rid of one thing, what would it be?
-Would less products be better for you?
-Do you think your routine takes too much time?
-Are you open to a more natural beauty routine?
Kat Ensign
KatWalkSF
Kathleen Ensign has spent over ten years in
the retail apparel industry and lives
for fashion. When she isn't working, she is on
a shoot for her blog, KatWalkSF, or spending
time with her infamous pooch, Benji. San
Francisco is home for Kat and she uses the
scenic city as her backdrop for the blog.
STYLE ICONS
My style icons are all over the place. I am obsessed with Diana Vreeland
(former editor-in-chief of Vogue). Her life fascinates me. I also have a guilty
love for Anna Dello Russo. She has mastered the art of street style.
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
I am obsessed with the, 'one perfecting brush' by BECCA cosmetics. It is the
only brush you need and is with me at all times! I wish I had amazing make up
skills, but I am pretty much a bronzer, lip gloss kind of gal.
WARDROBE STAPLES
My wardrobe is in constant rotation but my go to staples are denim skinny
jeans, denim shorts and a denim jacket! I love to incorporate the casual com-
fortable feel of denim in every look.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
Everyone should own an amazing handbag. A handbag can make or break
a look. I love a statement bag and am always willing to splurge on a
high quality/high statement bag!
Meet Kat at LOFT
Style Topic:
How to Infuse Sexy Street Style Into Your Basics
Questions to Prepare For Beauty Bash:
-What are the basic pieces in your wardrobe?
-What items do you currently wear when you want to
dress sexy?
-What trends have you been wanting to try but don’t know
how to incorporate with your current wardrobe?
-Which colors this season are you drawn to but hesitant to try?
Kathy Besser
The Party Evangelist
Kathryn Besser, aka “The Party Evangelist”
has been entertaining since she was
twelve years old. She started with French
crepe parties for her middle school friends
and expanded to semi-professionally plan-
ning and throwing parties and events, for
both clients and community non-profit or-
ganizations. When not in party mode,
Kathy is a freelance graphic designer, wife,
mother of two teenage boys and author of
a small parenting book, “Dirt & Sunshine:
Random Thoughts on the Art of Raising
Children”.
STYLE ICONS
Audrey Hepburn, Patti Hansen and Carolyn Bessette Kennedy
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
Royal Bee Jelly moisturizer, Burt’s Bees™ tinted lip balm, Smashbox™ Water-
proof Kohl Liner, Maybelline™ mascara and SPF 50 sunscreen.
WARDROBE STAPLES
I count several little black dresses, cashmere scarves, Joie™ blouses and
Mother ™ jeans among my wardrobe staples. My secret weapons for com-
batting the variable weather patterns in the Bay Area are extra-long Lycra
(maternity!) tanks in black, white and medium grey– they layer under just
about anything.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
A beautiful scarf – it can take any look up a notch and you never have to
worry about how it’s going to fit!
Meet Kathy at V Bar in Hotel Valencia
Style Topic:
From Prawns to Prada: How to Master Entertaining Basics
in Your Little Black Dress
Questions to Prepare For Beauty Bash:
-How many times a year do you entertain at home?
-How would you describe your entertaining style: casual, formal or
somewhere in-between?
-Do you own a little black dress? If so, how long have you had it? If
not, what is your “go to” outfit when going out at night?
-Have you ever mixed a special drink for a party? If so, what was it?
-Do you have any “pantry staples” that you always keep on hand so
you can feed guests if they happen to drop by?
STYLE ICONS My Mom was my greatest inspiration for style when I was growing up. She
still is the epitome of class and sophistication. My Grandmother is the same
way. I'm very lucky to have their timeless fashion sense. My latest go to de-
signer is Rachel Zoe -she puts everything together in flawless styles with no
rules-girly with an edge!
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT Tinted facial moisturizer, Black mascara and Revlon lip gloss in Pinkissimo.
WARDROBE STAPLES Black pencil skirts and super skinny jeans.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN? My toy Poodle, Bisous is my favorite accessory! But ideally a girl should
always own a fabulous pair of black pumps and a nice big smile ;)
Traci Halvorson
HMM Halvorson Model Management
Traci Halvorson has been part of the modeling
industry for over 20+ years. Since 1992 she has
been a reputable talent agent and a top US
Model Scout. Traci’s former years were occupied
as a professional model throughout the US. Traci is
a Northern California native who owns and oper-
ates a boutique model agency in San Jose-Silicon
Valley. She represents top quality talent and
manages their careers with honesty, integrity and
motivation. She interviews, advises and critiques
hundreds of new faces aspiring to become a
model.
The HMM agency is a Silicon Valley hotspot for
fashion models, commercial print models, local
actors, photographers and stylists. The agency
currently represents 350 models and growing!
Meet Traci at Atelier SalonSpa
Style Topic:
How to Pose for the Camera: Red Carpet Ready
Questions to Prepare For Beauty Bash:
What's the best pose that will make me look slimmer?
What's the most flattering item to wear in photos?
What type of models do you represent?
What kind of modeling work is in San Jose?
Who's your model icon?
STYLE ICONS
Coco Chanel- She was the epitome of style and elegance
and I absolutely love her quotes, here are my two favorites:
“A girl should be two things: Classy & Fabulous”-Coco Chanel
“Every day is a fashion show and the world is the runway”-Coco Chanel
BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT
Eyeliner, blush and something for your lips.
It can be a color or nude lipstick or at least gloss!
WARDROBE STAPLES
My staples are anything in black and navy.
I’m all about the accessories to make the statement.
WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?
A fabulous pair of perfectly tailored black pants.
Beverly Zeiss
Red Haute & Co.
Beverly has enjoyed a successful career in public
relations, marketing and special event production
for corporate, high-end retail and non-profit
organizations for over 30 years. She is the Owner and
Creative Director of Red Haute & Co., a full service
production and event company specializing in
fashion and corporate events. She has been
Santana Row’s Fashion Consultant for 8 years and
produces fashion related and other special events
for The Row. In addition, she produces several
charity fundraisers and corporate events throughout
the year in LA, Orange County and San Diego, as
well as the entire Bay area.
In addition, Beverly is a fashion stylist, interior
designer and is the Fashion Director and food writer
for GEV Magazine.
Questions to Prepare For Beauty Bash:
-Do you consider yourself conservative, classic or on-trend?
-What do you do for work?
-What’s your favorite weekend activity?
-What’s your dress code when going out for the evening?
-What are your go-to colors?
-Do you want to step out-of-your-box and try new things?
Meet Beverly at Calypso St. Barth
Style Topic:
Red Haute Accessorizing
Erin Eckert
Photographer & Stylist
Erin is the owner of her own accessory collection Red Haute Rock ‘n’
Roll. Her entrepreneurial spirit has helped her grow businesses in various
areas of the fashion industry in both Northern and Southern California.
She is a sought after stylist for numerous photographers & is currently
published in national magazines.
Erin is a contributing Fashion and Lifestyle Correspondent for GEV
magazine and most recently was creative director of a fashion
editorial in their upcoming Spring 2014 issue. She has taken her interest
in photography to the next level by documenting behind the scenes
shots during photo shoots, restaurant and retail openings.
She started in the entertainment world as a child actor and model who
enjoyed musical theater and appeared in national television
commercials. To fulfill her creative passion, Erin earned her degree in
Graphic Communications and went on to enjoy working for advertising
and clothing companies designing logos, merchandise & marketing/
promotional materials.
Keep An Eye Out for Erin at Beauty Bash,
She will Be Photographing The Event!
Erin’s Posing Tips:
Lower your chin a bit and move it towards the camera,
elongating your neck.
All of our faces are asymmetrical, if one eye is larger, turn your face a
bit so the smaller eye is closer to the camera.
Placing a hand on your hip or loosely in a pocket is helpful if you are
unsure what to do with your hands.
Slightly turn your body sideways planting one foot in front of the other.
Then point your toe to the camera and put your weight on your back
foot. A small turn to the side gives a photo that is still the subject
facing the camera, but in a slimmer profile.
Leaning slightly forward can be a very attractive gesture. It is a subtle
way to emphasize upper body shape.
Move your arm away from your body, then lift your arm an inch or
two so it is "floating" and not pressed against the body.
Smile, breathe and relax!