BEAUTY AND PERSONAL CARE: WHAT THE FUTURE HOLDS IN ...
Transcript of BEAUTY AND PERSONAL CARE: WHAT THE FUTURE HOLDS IN ...
BEAUTY AND PERSONAL CARE: WHAT THE FUTURE HOLDS
IN-COSMETIC ASIA 2013
WARANGKANA ANUWONG
SENIOR RESEARCH ANALYST
29 OCTOBER 2013
© Euromonitor International
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Global presence, local coverageINTRODUCTION
Chicago Serving North America
LondonHeadquartersServing Western Europe
VilniusServing Eastern Europe and Scandinavia
SantiagoServing Latin America
Cape TownServing South Africa
DubaiServing Middle East and North Africa
BangaloreServing India
SingaporeServing Asia bar China, India, Japan, Australasia
ShanghaiServing China
TokyoServing Japan
SydneyServing Australia, New Zealand and the Pacific region
São PauloServing Latin America
© Euromonitor International
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Euromonitor International’s beauty and personal careINTRODUCTION
80 countries worldwide
Multiple
CategoriesBaby Care
Bath & Shower Products
Deodorants
Hair Care
Colour Cosmetics
Men’s Grooming Products
Oral Hygiene
Fragrances
Skin Care
Depilatories
Sun Care
Sets/Kits
Source Euromonitor International
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World Asia Pacific Western Europe North America Latin America Eastern Europe Middle East andAfrica
Australasia
Global Beauty and Personal Care Value Market Size 2012
Sale value $US billion Value growth 2012
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India Thailand Taiwan Indonesia Philippines Malaysia Hong Kong Singapore Vietnam
Asia Pacific Beauty and Personal Care Value SalesGeographic Breakdown, 2012
US$ billion Value growth rateSource Euromonitor International
Source Euromonitor International
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Skin Care Hair Care ColourCosmetics
Oral Care Bath andShower
Men'sGrooming
Sets/kits Fragrances Baby andchildspecific
Suncare Deodorants
Asia Pacific Beauty and Personal Care Value SalesCategory Breakdown, 2012
US$ million Sale Value Growth
Source: Euromonitor International
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China Vietnam Indonesia Malaysia Philippines India Japan Thailand Singapore Hong Kong,China
Taiwan SouthKorea
Annual Disposable Income Per Capita % CAGR growth 2007-2012
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TV demonstrationMiddle-aged women Word of mouth
Internet Retailing Growth 64% from 2007-2012
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2007 2008 2009 2010 2011 2012
South Korea Internet Retailing Sale Value Local Currency
64%
Source Euromonitor International Source Youtube
�Internet retailing and homeshopping grow well in response to economy slow down
Case study: South Korea
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Source: Own photos
�Waiting is a virtue
�Department store anniversary sales attract consumers to wait and purchase
�Beauty products is one of the best selling product category
Case study: Taiwan
Almost 20 years difference in age across the “oldest” and “youngest” countriesAsia Pacific sees diversifying consumer groups
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Japan Hong Kong SouthKorea
Taiwan China Singapore Thailand Vietnam Indonesia Malaysia India Philippines
Mean Age Of Population
Mean Age Of PopulationSource: Euromonitor International
Source Euromonitor International
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Anti-Agers US$ Value Sales and Growth 2012
Sale Value US$ million dollars US$ Sale Value Growth
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US$ million, y-o-y exchange rates
Anti-Agers US$ Value SalesAsia Pacific
13% CAGR
Source: Euromonitor International
© Euromonitor International
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Kérastase Initialiste
Hair serum with Stem Cell Technology Anti-aging hair care
SKII Stempower
New anti-aging line from SKIIfeaturing Stem-Acanax Complex,
Artichoke Extract, Kinren Extract and Pitera
http://www.moodiereport.com/document.php?c_id=33&doc_id=35806
http://www.lookfantastic.com/kerastase-initialiste-advanced-scalp-and-hair-concentrate-60ml/10647030.html
�Stem cells is one key new ingredient
�Anti-aging moves beyond anti-agers in skin care
What’s new in anti-agers
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2007 2008 2009 2010 2011 2012
Average Number of Children per Household at Jan 1st 2013
Average children per household is declining year-on-year
providing higher purchasing power for parents
Source: Euromonitor International
© Euromonitor International
20Generation Z beauty trends
Source Own Photo
Share of population in Asia Pacific
Gen Z 8-19 years old
19%
Gen Y (20-30), 18%
Gen X (31-45), 22%
Baby Boomer (46-64), 20%
Swing Generation (65+), 8%
0-7 years old, 13%
Source: Euromonitor International
Barbie Digital Makeover Mirror
Young consumers – Is this segment expanding?
http://mattelbrandsmedia.com/product.php?category=0&product=110
Sephora Hello Kitty Tokyo Pop Eye Shadow
http://www.sephora.com/tokyo-pop-eyeshadow-palette-P378212?skuId=1469170
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Male population in AsiaMale US$ per capita spending on skincare
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Female population in AsiaFemale US$ per capita spending on skincare
42% growth102% growth
Source: Euromonitor International
Mars vs Venus: The male-female divide in skin care
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http://www.prachachat.net/news_detail.php?newsid=1342095599
http://www.philstar.com/shopping-guide/2013/06/14/953595/how-show-dad-you-love-him
�From mass brands to premium brands and now, even direct selling brands have jumped on the men skin care bandwagon
For men only
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Tom Ford For Men– June 2013
Cleanser, Moisturizer, Mud mask, Lip Care, Eye Care, Bronzing Gel, Concealer
Marc Jacob For Sephora – Boy Tested, Girl Approved
Brow Tamer Grooming Gel
Remedy Concealer Pen
Lip Balm
http://www.amongmen.com/style-grooming/grooming/tom-ford-launching-skin-care-and-grooming-products-men
http://marcjacobsbeauty.com/inspiration#boy-tested-girl-approved
�The shift from East to West – will make up for men become a global trend?
Beyond skin care for men
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Energizer Holding Inc sales valuewent down by nearly -1% in 2012
The new product development from Gillette ProGlide Styler is beard trimmer
http://www.tikkabik.com/?p=2707 Source www.esquire.com
Source Euromonitor International
Will the rough and rugged look be the next big trend – again?
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Source: Euromonitor International
Technology savviness: The rise of beauty tools
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Hair Care Appliances vs Hair Styling Agents
'000 units million litres
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Olay Regenerist Advanced
Cleaning System Missha Real Patting Auto Puff
Source own photos
�Facial cleansing systems and automated makeup applicators – how will these drive beauty and personal care sales?
Talika Cream Boosters
Source own photos Source own photos
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Asia Pacific Percentage of Population Using The Internet
200%
Living an online life
Source: Euromonitor International
© Euromonitor International
31Beauty brands’ social media usage in Asia Pacific
Facebook Members
Internet Population
Population
�Facebook hits over 250 million users in Asia. Asia accounts for over 20% of total Facebook users world wide. South Korea has the highest growth of active Facebook users.
�In some countries like Thailand , beauty-related pages such as Kute Club is among the top 3 based on highest number of fans.
�In India, Indonesia, Philippines, Axe Deodorant’s Facebook Page is among the top 30 brand pages in terms of number of fans.
�Interestingly, in some countries, the same brand appears twice on the ranking such as Clear in Indonesia. Are consumers getting confused between companies’ global and local pages?
Source Information derived from www.socialbakers.com and http://www.internetworldstats.com/asia.htm
million in 2012
Apps and augmented reality – A new marketing tool
http://www.revlon.com/Revlon-Home/Interactive-Tools-Menu/Interactive-Face-Tool.aspx
Influential bloggers – Can it be something different?
Source Courtesy from NoyneungMake up Blogger
https://www.facebook.com/No
yneungmakeup
6,399 likes on September (9
months after the account
started)
Tweet Mirror used by apparel specialist retailers – What are the
applications for beauty and personal care brands?
Try it on – Share it now – Get instant feedback!
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Chanel Weekend Cream50 ml – US$149
Rose water and glycolic acid to prepare skin
for the upcoming week
http://www.herworldplus.com/beauty/tried-tested/review-get-reactivated-recharged-renewed-skin-chanel-skincare
Rodial Bee Venom US$ 200
Bee venom extractwhich stimulates the skinto produce collagen
in response to the venom
http://www.rodial.co.uk/product/Skin-Care-Bee-Venom-Range/Bee-Venom-Moisturiser/387
http://hope-inablog.com/ohui/ohui-releases-high-end-750000-cream/
OHUI The First Cream Geniture
US$500
Embryo derived stem cell culture
New products: How creative can manufacturers get?
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37New products: Thinking outside the box
http://laurensinwonderland.blogspot.com/2013/07/opi-oz-great-and-powerful-collection.html
http://www.wetpaint.com/revenge/articles/2013-06-21-revenges-double-infinity-fragrance-hits
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=109&aid=0002368651
Beauty and personal care in Asia Pacific continues to grow
Source: Euromonitor International
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Sale Value US$ Billion
19% constant value
period growth
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Asia Pacific US$ sales value CAGRBreakdown by product 2013-2017
Source: Euromonitor International
© Euromonitor International
41In summary
Men’s grooming can be more complicated but trends need to be monitored as they develop
Technology will play a bigger role, with rising desire for convenience, effectiveness and interactivity; still lacking tie-ups with manufacturing side
Online marketing continues to be necessary; mobile marketing is emerging; apps can excite consumers
New product development is still a key way to maintain consumer interest; innovation and creativity are needed
THANK YOU FOR LISTENING
Warangkana Anuwong
Senior Research Analyst
Euromonitor International
+65 6429 0590 Ext 6737
www.euromonitor.com
@euromonitor
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