Beaufort County Beaufort County Community Community

CollegeCollegePresenters Presenters

Sandria McFaddenSandria McFadden

Rhunell BoydRhunell Boyd

““Girls Girls Night Out”Night Out”

Project GoalsProject Goals

• Educate Women about Nontraditional Educate Women about Nontraditional CareersCareers

• Eliminate Unsupportive AttitudesEliminate Unsupportive Attitudes• Decrease Workplace DiscriminationDecrease Workplace Discrimination• Enhance Career Development ActivitiesEnhance Career Development Activities• Market Community College ProgramsMarket Community College Programs

Partners for Success

• Girls! Girls! Girls!

• Business/Industry Leaders

• School System

• Community College System

What’s In It For Me?

Better Pay

Better Benefits

Greater Autonomy

Opportunity to work outside, be physical, and work with your hands

Obstacles

• Student Apathy

• Importance of Buying In

• Timing

• Focus Group

• Geographical Location

Marketing Plan

• Strategies

– Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration

• Budget

– $1000 Tech Prep Grant

Conclusions- Success in Introducing Nontraditional

Careers to Women

- Increase Focus Group

- Increase School System Support

- Follow-Up