BEAU Built Environment Architecture Urbanism

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  • 8/3/2019 BEAU Built Environment Architecture Urbanism




    UNStudio // Galleria Department Store, Seoul

  • 8/3/2019 BEAU Built Environment Architecture Urbanism


    Roadmap with a strong emphasis on energy efciency,user-inspired design and reuse, using cities

    as a lab environment or innovative frms thatshare their fndings in the cloud.

    OMA, Rem Koolhaas and Ole Scheeren, designers, David Gianotten, partner-in-charge // CCTV - Headquarters, Beijing CN (photo by Iwan Baan)

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    Editing // Frank van der Hoeven, Bouwkunde, TU DeltDesign // Sirene Ontwerpers, Rotterdam

    Images are obtained directly rom entrepreneurs that participate in

    CLICK//BEAU. No part o their work may be reproduced or utilised in any

    orm or by any means, electronic or mechanical, including photocopying,

    recording or by any inormation storage retrieval system, without

    permission in writing rom the reerenced creative entrepreneurs.

    January 2012

    cepezed // Audax Textielmuseum Tilburg (photo by Audax Textielmuseum Tilburg)


    8/9rVision and ambition






    28/29rBudget and instruments



    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    This CLICK//BEAUinnovation and knowledgeagenda concerns theDutch architecturalservices industry as parto the Dutch creative

    industry. Its coreconsists o design frms,academies and institutesin architecture (includinginterior architecture),architectural engineering,urban design, urbanplanning, spatial planning,landscape architecture,and built heritage. The

    architectural servicesindustry is characterised byimportant crossovers withother creative industries,the supply industry, thebuilding industry anda broad range o otherstakeholders in the builtenvironment, includinghousing associations,

    energy providers andhealth services. As suchthe agenda covers theull width o the feldo Built Environment,Architecture & Urbanism.

    Braaksma & Roos Architectenbureau // BK City, Delt

    scope 6/7


    architecture,interior architecture,

    architectural engineering,

    urban design,urban planning,spatial planning,

    landscape architecture,

    andbuilt heritage

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    The CLICK//BEAU agenda supports CLICKs overall ambition tobecome the most innovative creative industry in Europe, an industrythat is no longer restrained by its original disciplinary boundaries.

    2020: the most innovative creative

    industry in Europe

    New fields

    CLICK//BEAU encouragesthe current architecturalservices industry tointegrate with othercreative industries, with

    supply industries andother partners in the valuechain to ully integrateresource efciency, user-inspired design and reuseinto design practices.

    ecoNomic aNd

    cultural importaNce

    CLICK//BEAU recognisesin the current crisis aunique challenge to spura new generation ocreative entrepreneurs.

    Architecture and designgives expression to thecultural values o an opensociety that has developedover centuries. Dutchdesign is able to provide,through high-qualityarchitecture (includinginterior architecture), urbandesign and landscape

    architecture, an importantcontribution to the qualityo lie in the Netherlands.

    regioNal impact

    CLICK//BEAUacknowledges Amsterdam,Delt, Rotterdam andEindhoven as importantclusters o design and

    innovation in builtenvironment, architectureand urbanism. The localconditions here can beurther developed, allowingits design industries togrow and innovate.

    iNtegratioN of

    market, academia aNd

    public authorities

    CLICK//BEAU strengthensthe internationalreputation andcompetitiveness o

    the Dutch architecturalservices industry,bolsters innovationthrough stronger ties andcollaboration betweendesign frms, constructionindustries, corporateowners, user groups,academia and publicauthorities, and unlocks

    sources o national andinternational researchunding or the benefto the built environment,architecture and urbanismresearch - unding thatwas not previouslyvisible or accessible.

    De Zwarte Hond // Cultural Quarter De Nieuwe Kolk, Assen (photo by Harry Cock)

    visioN aNd ambitioN 8/9

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    Architecture is the only creativeindustry that has been

    acknowledged in national policy

    making or two decades

    An intricate networko local and regionalorganisations andarchitecture centres arededicated to knowledgemanagement and

    interaction, includingArchitectuur Lokaal. Thelink between architectureand complex regionaldevelopment tasksstrengthens the bondwith new markets andthe real estate world,all in search o newsustainable solutions.

    This dense tapestryo individual roleso various players inthe golden triangle iswhat characterises theinnovation networko Dutch architectureservices industry today.

    Creative frms such asClaus en Kaan, OMA,UNStudio, MVRDV, KCAP,Maxwan, and West 8 actas international hubso designers and oten

    unction as a springboardor new design frms. Astrict separation betweenpractice and academiadoes not exist. Leadingdesigners teach at theuniversities and schoolsin Amsterdam, Delt,Rotterdam and Eindhoven.

    It houses the inrastructureo the governmentsarchitecture and designpolicy: the NetherlandsArchitecture institute(NAi), the Berlage

    Institute, the NetherlandsArchitecture und (SA), theInternational ArchitectureBiennale Rotterdam (IABR).It is also home to OMA,the leading internationalpartnership practisingarchitecture, urbanism,and cultural analysis.

    Architecture is the onlycreative industry thathas been acknowledgedin national policy makingor two decades. TheMinistries o Education,

    Culture and Scienceand Inrastructure andthe Environment are

    jointly responsible or anactive architecture policythat provides a broadinrastructure, eectivelyacilitating the sector.

    The sector is airly spread

    out over the western parto the Netherlands withRotterdam and Amsterdamas clusters o innovativeinternational leading designfrms. Rotterdam plays aspecifc role in this web.

    BARCODEArchitects // Stadscampus Spoorzone Tilburg


    The ecosystem o the Dutch architectural servicesindustry is predominantly inormal and constitutesan intrinsic web o relationships between

    design frms, knowledge institutes, local andnational authorities and planning bodies.


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    Dutch architecture andplanning enjoy a stronginternational reputation.

    Given the act thatmany spin-os arestarted by oreigners,that openness should beextended towards themand their frms as well.

    The high quality in designis developed by the Dutchpolitical system in whichscience, creativity andplanning were closely linked.The Modern movement,the Randstad concept, andthe Superdutch architectureare all phenomenaborn rom this special

    tradition, characterisedby conceptual power,pragmatism, exibility,cratsmanship andoriginality. The geographicalconcentration o leadingdesign frms as well as thedense institutional abrico ormal and inormalinstitutions underpins the

    competitiveness o thesector. The long-standingDutch tradition o creatingopportunities or newfrms (or instance, byenlightened commissioning)supports the innovativeedge o the sector.

    H+N+S Landschapsarchitecten // Water system, New Orleans

    Geographical concentrationo leading design frms /

    Dense institutional abric o ormal

    and inormal institutions

    competitiveNess 12/13

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    The existing fne-grainedgovernment-fnancedinrastructure is aboutto change as well.The institutes orarchitecture (NAi), design(Premsela) and new

    media (Virtueel Platorm)will be merging in 2013into a new Institute orthe Creative Industry.The scope o NetherlandsArchitecture und willexpand to includedesign and e-culture.The Berlage Instituteis about to merge

    with TU Delt.

    The sector as a whole isrethinking its creativeentrepreneurial position,and is considering movinginto other design areas.The leading design ofceshave geographically

    diversifed their marketsduring the last decadeand have become trueinternational frms withofces in New York, Beijing,Hong Kong, Shanghai,Toronto, and Zrich.

    The crisis has set thestage or a radical shake-up o the entire industry,signalling that the sectorneeds to change. As shownby previous crises (e.g. the1980s), severe conditions

    can push frms to adoptnew market approachesand innovations, includingorganisational innovations.The current generationo Superdutch architectsis the child o such aprevious crisis. CLICK//BEAU similarly perceivesthe current crisis as an

    innovative opportunity,and not as a threat.

    Marx&Steketee architecten // Grote Kerk, Veere (photo by Rene de Wit)

    The crisis is an innovative

    opportunity, not a threat

    developmeNt 14/15

    Given the erociousness o the crisis, the current shitsin the industry internationalisation, specialisation,diversifcation, mergers and start-ups are likely

    to continue and to strengthen.

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    In 2009, the productiono architecture and

    engineering servicesamounted to 13.6 billion,with an added value o6.7 billion. Architecturalservices are urthermoreindispensable to the overallconstruction sector, whichaccounts or 5% o Dutchdomestic gross product.Questioned on the

    nature o its activities,the architectural serviceindustry has indicatedthat 25% to 33% oits turnover can beearmarked as research anddevelopment activities.The new developmenttowards Design-Build-Finance-Operate-Maintain

    (DBFOM) oers moreincentives to go aterinnovative solutions,creating the potentialor even a larger share.

    In a poll commissionedby the UK Centre o

    Architecture and theBuilt Environment(CABE) in 2002:81% o people said theyare interested in how thebuilt environment looksand eels, with over athird saying they are veryinterested and anotherthird wanting more o

    a say in the design obuildings and spaces. 85%o people agreed withthe statement betterquality buildings and publicspaces improve the qualityo peoples lives andthought that the qualityo the built environmentmade a dierence to

    the way they elt.

    MVRDV // China Comic and Animation Museum, Hangzhou CN

    Design in architecture and the built environment hasa key impact on the quality o lie o people.

    Better quality

    buildings and publicspaces improve

    the quality o

    peoples lives

    relevaNce 16/17

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    CREATIVE CLOUDacilitates sharing libraries,archives, data, and designswith all partners in the

    creative industry. BEAUproposes such a programbecause innovation ina ragmented sectorrequires an approachthat allows participantsto have (open) accessto inormation, (open)data, research fndings,and design concepts.

    HOTBED/TEST BEDperceives the urbanenvironment as a livinglab, allowing designers

    to switch rom a supply-oriented service industrytowards a demand-oriented industry. Thatsame urban environmenthas to provide the nichewhere new and innovativedesign businesses canourish. Hotbed/test bedinvestigates and improves

    those conditions.

    VALUE CHAIN is theprogramme activity thatreormulates the positiono the designer in the

    value chain, and rethinksthe design ofce in thecontext o enlightenedcommissioning andEuropean procurement.

    CUTTING EDGE createsknowledge and developsskills that allow the Dutcharchitectural services

    industry to develop acompetitive edge throughadvances in strategic areas.The roadmap identifesresource efciency, user-inspired design andreuse as such areas.

    The Dutch architectural service industry has the opportunity toperceive the Dutch society as a living lab, a territory that acesgrand challenges such as climate and energy.


    The cross-cutting topics o the CLICK agenda, the options linking the agendas o other

    leading sectors and the related socio-spatial challenges that are identifed in the rameworko the new architecture and design policy represent jointly the innovation themes or theyears to come. Based on discussions with its partners, CLICK//BEAU envisages our newreinorcing programmes: Cutting Edge, Value Chain, Hotbed/Test Bed and Creative Cloud.

    Knowledge and skills allow the Dutcharchitectural services industry to develop

    a competitive edge in strategic areas


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    A undamental researchapproach is requiredthat delves into therequirements o newand retroftted buildings.How can they respond todierent types o usesand users? The answers

    need to be translated intoconcepts to be tested inliving lab conditions.A similar challenge existson an urban scale as well.City centres and urbandistricts oten lack adesign strategy that givesserious considerationto the requirements o

    those who use publicspaces. Under the currenteconomic conditions,including the prevalenceo vacant ofce and shoppremises, it has becomeclear that some centresand neighbourhoods areless strong than others.


    USER-INSPIRED DESIGNThe modern movementembarked on a courseo standardisation andindustrialisation o massand social housing in itsdrive to create aordableliving space or the working

    class. Repetition became astyle icon, both in housingand urban planning. As aresult, little attention waspaid to societal trendsor the development oactual user needs.Nowadays, the reality othe ageing populationand the need (including

    the fnancial need) tokeep people out o careinstitutions as long aspossible provide CLICK//BEAU with a uniqueincentive to reocus.How can we adaptexisting housing andurban areas to the needso all generations?

    easily their market romthe Netherlands tothe other EU memberstates, where the samerequirements apply.Retroftting the existingEuropean building stockwill provide the sector

    with work or decades tocome. The task allowsthe introduction o newand innovative high-techmaterials with propertiesthat help to improvethe quality o lie inbuildings and the overallurban environment.

    RESOURCE EFFICIENCYA pressing innovative leapthat the Dutch architecturalservice industry has tomake concerns the recasto the EU directive onenergy perormance obuildings (2002/91/EC).

    This directive requiresthat rom 2020, all newbuildings (and all buildingsthat undergo majorrenovation) become nearlyzero energy buildings.

    In the course o thenext decade, Dutchdesigners will need to

    explore how to turn thisrequirement into newdesign concepts that allowthem to innovate Dutcharchitecture once more.Becoming internationalleading experts in the feldo zero energy buildingwill allow the architecturaldesign industry to expand

    Cutting edgeprogramme

    From time to time, the architecture and built environment sector is able to take a collectiveleap orward as a result o external impulses, such as the introduction o national or EUregulations or the current economic crisis. The next innovative leap that the architectureservices industry has to make concerns resource efciency, user-inspired design, and reuse.


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    perormance o urban areas

    and buildings in support

    o planning and design.

    VACANT User-based approach

    or vacant buildings and

    concepts o temporary use.

    first iNitiatives 2012/2013

    POLYARCH A groundbreaking

    initiative that explores the

    use o polymer coatings in

    architecture. Polymer coatings

    are smart materials that have

    the potential to revolutionise

    unctions and properties o thebuildings acade. Polymers can

    improve the sustainability o the

    built environment, reduce the

    use o ossil uels and improve

    user comort in buildings.

    CITYLAB 0X0 Citylab 0X0

    investigates the way people

    use city centres, their services

    and transport systems throughthe real-time observation o

    users. The city centres o the

    participating cities will act as

    testing ground. The programme

    develops an observation/

    tracking methodology that is

    scalable and can be combined

    with instruments and models

    that describe and predict the

    REUSE The dominantdesign mission in Europeis clearly changing romconstructing new buildingsand new districts towardsthe reuse o existingbuildings and existingneighbourhoods. This shit

    requires new methodsor assessing the valueo the existing builtenvironment and or newdesign concepts, includingnew concepts that allowbuildings and districts tobe improved in terms oresource efciency, health,security and mobility.

    Reuse allows thearchitectural servicesindustry to develop animportant and strategicnew market that willsteadily develop inmuch o the EU memberstates and beyond.

    jThe perormance ocentres and urban districtscan improve signifcantly ithe design o buildings andpublic spaces is based ona thorough understandingo the behaviour o users.User-inspired design

    involves with theknowledge that is requiredto allow the architecturalservice industry to moveaway rom a supply-driven approach towardsa demand-oriented one.

    Cutting edgeprogramme 22/23

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    first iNitiatives 2012/2013

    PALLADIO NWO/STW and the

    deans o the Delt and Eindhoven

    aculties o Architecture will be

    initiating a programme called

    Palladio in 2012. Palladio ocuses

    on the aesthetic, technological

    and sustainable aspects oarchitecture in the context o

    enlightened commissioning

    and European procurement.

    As the frst o its kind, the

    programme will be used to

    explore the specifc assessment

    criteria that allow a proper

    assessment o architecture and

    built environment programmes.

    the resource efciency othe design o buildings,districts and cities, andcan reinorce the CuttingEdge programme.Key topics that need tobe addressed by CLICK//BEAU under the Value

    Chain topic are enlightenedcommissioning, Europeanprocurement, BuildingInormation Modelling(BIM) and the nextarchitectural services. Theprogramme fts seamlesslywith the CLICKs CI//NEXTcross-cutting theme.

    The challenge is todevelop new conceptsor services oered byarchitects, crossovers withother design industries,and new collaborationswithin the value chain.New ways o developing

    buildings, such as theDesign-Build-Finance-Operate-Maintain(DBFOM) principle, maychange the position othe designer in the valuechain. The architect/designer can grow intoa creative director,frmly ooted on his/her

    operational excellence.The optimisation o thevalue chain requires animproved ow o primarilydigital inormation thatspans the all the way romdesign via constructionand use to reuse. This owo inormation oers theopportunity to benchmark

    An architectural serviceindustry that becomesinternational will howeverencounter many morecommissioning partiesthan just Dutch clients.Commissioning is urthercomplicated through

    the rules o Europeanprocurement that otenpose obstacles or youngand innovative designofces. Research isrequired into solutionsthat allow new ospringofces to bid or procuredcommissions as youngtalent struggles with

    the requirements oprocurement in a contextwhere the quality ocommissioning is improved.The realignment o thedesign and constructionindustry orces most actorsto reconsider their role andposition in that value chain,not just the designer.

    Value Chainprogramme

    The role o designers in the value chain is oten limited to providingservices to a commissioning party. The designers role strongly dependson the quality o that party. Enlightened commissioning receives muchdeserved attention in the Dutch architectural and design policy.


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    first iNitiatives 2012/2013


    LIBRARY The Netherlands

    Architecture institute (NAi), TU

    Delts Faculty o Architecture

    (FoA) and the TU Delt Library

    are initiating an attempt at

    developing a joint interace thatwill unlock their collections to

    all users, and to digitise the

    most valuable and sought-

    ater parts o their collections.

    The project will seek unding

    rom the NWO or EU.


    ARCHIVE The NAi, FoA and the

    3TU Datacentre are making ajoint attempt at establishing a

    repository or storing attributes

    rom the NAis and FoAs

    collections, and or archiving

    the data fles o the most

    prominent players in the Dutch

    architectural services industry.

    This project will also seek

    unding rom the NWO or EU.

    The development o acreative cloud is a cross-cutting action that isintended to generate thosedesign-driven solutionsthat individual designersare not always capable o.It allows them to link to ICT

    design, industrial design,web design, graphic design,sustainable design, andcultural heritage that areall included in the cloud.The main objectiveo the creative cloudprogramme is to sharelibraries, archives, data,and designs to ensure that

    the whole creative industrycan beneft rom theinvestments in the CLICK//BEAU programming.

    programme providesthe architecturalservice industry a testenvironment that supportsthe conversion o supply-driven industry towardsdemand-oriented industry.At the same time, it is

    aimed at improving theinnovative environment inwhich the sector operates.

    first iNitiatives 2012/2013


    SOLUTIONS LAB The city o Delt,

    the TU-Delt and the The Hague

    and INHolland schools or higher

    proessional education are aboutto initiate the so-called Delt

    Design & Technology Solutions

    Lab as a concept towards open

    innovation, valorisation, and

    (pre-)incubation. The initiative

    covers industrial design and

    architectural design as a lever

    to technological innovations.

    Participating cities (and/or regions) will in additionactively engage inimproving the conditionsthat allow design frms toexcel. Such actions includethe establishment odesign services incubators,

    and experiments withareas where innovativeprojects no longer haveto deal with red tape.The programme coverscommunication, imagingand raming: discourses,ideology, marketingand branding in relationto the crossovers with

    spatial and inrastructureplanning, industrial design,advertising and ashion.The programme includesthe participation o smallerand bigger companies inthe feld o real estate,sustainability and socialhousing, cities and regions.The Hotbed/Test Bed

    Hotbed/Test bedprogramme

    The programme ocuses on reinorcing the Netherlands as a hotbedand test bed or innovative international design services, educationand research. Cities will unction as living lab environmentsor the innovations that are identifed under cutting edge.

    Creative cloudprogramme

    The ragmented architectural services industry needs to shareinnovations and knowledge between frms and knowledge institutesin an open data/open access environment, the creative cloud.


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    spur innovation in the built

    environment, architecture and

    urbanism though demand-based

    innovation. The state, provinces,

    regions and municipalities

    commission many projects

    involving buildings, publicspaces, centres, districts,

    cities and landscapes. This

    means the government can

    play a strategic role as an early

    adaptor o innovations, while

    paving the way or innovative

    start-up design frms.

    EU The EU provides additional

    unding opportunities throughthe FP7 EEB PPP, INTERREG,

    the Intelligent Energy Europe

    (IEE) programmes, Joint

    Programming Initiatives on Urban

    Europe and Cultural Heritage &

    Global Change. Success rates

    in European programmes are

    low. CLICK//BEAU welcomes a

    subsidy scheme or coordinators/

    lead partners that allow themto invest time and money in

    the development o European

    research proposals.

    NWO Fundamental research

    is required into the topics o

    energy efciency, user behaviour

    and reuse. These areas cover

    respectively the traditional NWO

    felds o technology (STW), social

    sciences and the humanities.In assessing the quality o

    researchers and proposals,

    NWO should incorporate design

    as a core qualifcation or

    research in Built Environment,

    Architecture, Urbanism.

    TNO The TNO budget includes

    instruments such as Technology

    Cluster, Branch InnovationContract, and Co-fnancing. TNOs

    position in the Energy Efciency

    Building association could be

    o strategic importance in the

    area o resource efciency.

    UNIVERSITIES The universities

    operate in the areas o

    undamental research, applied

    research and valorisation.

    REGION National, regional

    and local governments can

    status as technology in this

    respect. Design is a solid driver

    o innovation in the architectural

    services industry. Instruments

    that are aimed at supporting

    innovation need to underscore

    this. Defnitions should beadjusted where necessary.

    Innovatie Prestatie Contracten

    (IPC) can be useul as well. An

    IPC subsidy however amounts

    to 25k per SME or projects

    with a total o 10 to maximum

    20 SMEs. An IPC project can

    thereore be budgeted between

    250k (small) and 500k (large).


    The Federatie Dutch Creative

    Industries (FDCI) proposes to

    introduce innovation vouchers

    that acilitate short-term research

    projects, initiated by the creative

    industry and conducted by

    research institutes, universities

    and the industry itsel. These

    vouchers will be relatively small,worth 7,500 each, but there are

    hundreds o SMEs in the sector

    that could make use o them.

    FIRMS A recent poll o the

    members o the Federatie Dutch

    Creative Industries (FDCI) shows

    that creative entrepreneurs

    are willing to invest an average

    o 14,000 out o pocket and

    3,500 in sta time in theCLICK programme. The goal

    is to include up to hundred

    participating entrepreneurs.

    MINISTRY OF EL&I The same

    FDCI poll revealed that 55% o

    them were aware o instruments

    such as the WBSO, but never

    applied or them, while 25% o

    the members had even neverheard o them. In all, 80% o

    the creative entrepreneurs have

    no experience with the WBSO,

    or have even heard o it.

    EL&I needs to ensure that the

    instruments such as the WBSO,

    RDA, RDA+ or IPC are tailor-

    made or the creative industry.

    Design-driven innovation oten

    lacks the ormal recognitionthat technology-driven research

    and development enjoy. Design

    however deserves the same

    Budget CLICK//BEAU 2015

    budget aNd iNstrumeNts



    Firms Fou ndations





    & HBO


    Fundamental research 500k 500k 2000k 500k

    Applied research 500k 500k 500k 500k 1000k 500k 500k

    Valorisation 1000k 250k 1000k 500k 1000k 250k

    Total 1500k 750k 2000k 1500k 2000k 2000k 500k 250k 1000k


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    // 3TU.Bouw/ Centre o Expertise on the Built Environment // ARUP// aTA/architectuurcentrale Thijs Asselbergs // Barcode Architects

    // Berlage Institute // BO.2 architectuur en stedenbouw bv// Stichting Brabant Academy // Braaksma & Roos Architectenbureau

    // Brink Groep B.V. // cepezed // Claus en Kaan architecten // Delt Design// Gemeente Delt // Dick van Gameren architecten

    // H+N+S Landschapsarchitecten // Hogeschool voor de Kunsten Utrecht (HKU)

    // HunterDouglas Europe B.V. // Inbo// Koninklijke Maatschappij tot Bevordering der Bouwkunst Bond van Nederlandse Architectecten BNA

    // Marx&Steketee architecten // MVRDV // Neutelings Riedijk Architecten// OMA // ONL [Oosterhuis_Lnrd] BV

    // Rijksdienst voor het Cultureel Ergoed (RCE) // Gemeente Rotterdam// Spierings en Swart Architectenbureau // TNO Gebouwde Omgeving

    // TU Delt / College van Bestuur // TU Delt / Faculteit Bouwkunde// TU Eindhoven / Faculteit Bouwkunde // UNStudio

    // VAA. Van Aken Architecten // VU Amsterdam / Faculteit der Letteren// De Zwarte Hond

    ChairmenFrank van der Hoeven

    Fred Schoorl

    OMA/AMO // Roadmap 2050: A practical guide to a prosperous, Low-Carbon Europe

    click//beau 2011 Network 30/31

    mailto:[email protected]:[email protected]:[email protected]:[email protected]