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Adrian Connolly Shane O Callaghan Ciara Bridgeman Adrian Connolly Shane O Callaghan Ciara Bridgeman

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Beats By Dr.Beats By Dr. DreDre

Established in 2008 by Dr. Dre and Jimmy Lovine.Forget Sneakers, Sell Speakers

High-Quality, Studio Sound Productso Headphones, Speakers.

Flagship product: Headphones

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Head of Monster Cable, Noel Lee:Head of Monster Cable, Noel Lee:

The goal of Beats by Dr. Dre headphones has always been to

bring serious music listeners a new way to enjoy truly great sound, andto hear every nuance of the music the way the original artist intendedit to be heard..."

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Artist SeriesArtist Series

Diddybeats - Sean "Diddy" Combs Heartbeats - Lady Gaga Powerbeats - Lebron James Justbeats - Justin Bieber (Product)Red

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Social Media UseSocial Media Use

FacebookFacebook-Difficult to find, several accounts

-Primarily used for customer service with

just under 2million followers.

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Social Media UseSocial Media Use

TwitterTwitter-Primarily customer service focus

-No relevant product information

-An outlet for complaints

- With 96,800 followers

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Social Media UseSocial Media Use

My-Space-Difficult to navigate and outdated

-No relevant information

-Advertisement oriented

-Little to no interaction with public

Blogosphere

-Not well represented

-Failure to reach out to influential bloggers

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OpportunitiesOpportunities

Strong internet presence by Brand loyalists

Connected with a number of high profile Celebrities

Ability to engage Tech-oriented key audiences

Social media could be a forum forFeedback & two-way conversation

Connect users with each other and Increase brand awareness

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GoalsGoals1. Increase consumer participation and interaction with the brand

2. Increase brand loyalty

3. Strengthen brand identity

4. Ad campaign TV, Viral and Radio- Depending on demographic.

ObjectivesObjectives1. Drive Microsite/Website traffic

2. Increase mentions from influential music bloggers

3. Increase Twitter mentions

4. Increase Twitter followers

5. Increase brand Awareness

RecommendationsRecommendations

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StrategyStrategy

Equip To BeatCampaign

Campaign Microsite

Twitter, Facebook, MySpace connection

Brand ambassadors

QR-Codes

RecommendationsRecommendations

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Key AudiencesKey Audiences

Current Beats' Consumers:Current Beats' Consumers:

Aged 15-34 Skewed male

College educated Financially Sound Tech-Savvy Highly engaged in

social media

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Message StatementsMessage Statements

"Beats by Dr. Dreis not just a product, but a brand thatconnects all

people with a love and passion for music"

"Beats by Dr. Dreis a lifestyle and forum for the musicworld to interactandconnect with otherusers as well as the brand"

RecommendationsRecommendations

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RecommendationsRecommendations

ChannelsChannels

Twitter#rockyourbeats

Microsite

Multimedia

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EvaluationEvaluation

Twitter

QR-Code tracking

Facebook "Likes"

Profile pictures

Radian6

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Questions?