Beats Overview
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Transcript of Beats Overview
Beats by Dr. Dre ™
Company Facts
Partnership with HP (2010)Envy 15 Beats Laptop
Partnership with HTC (2011)Beats Audio Smartphone
Partnership with Chrysler (2012)2012 Chrysler 300S with Beats Audio system
Monster Cable - Exclusive Manufacture of BeatsFive year contracts end in 2013. Won’t be renewed.
Beats captured 53% of the headphone market in 2011.
Beats Key Audience
18 - 24 years of age Tech-savvy & Fashionable Engaged in social media Financially sound Skewed Male
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Main Products
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Over-ear Headphones In-ear Headphones Speakers
HP Laptop Audio Chrysler 2012 300S Beats Audio HTC Beats Audio
Over-ear Headphones
Studio Beatsmixr Wireless Pro Solo HD Solo Detox
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$299.95$249.95$279.95$399.95$199.95$179.95$499.95
In-Ear Headphones
Tour iBeats Heartbeats Diddybeats Powerbeats
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$149.95$ 119.95$ 129.95$ 149.95$ 149.95
Partnerships
Lady Gaga (Heartbeats) Sean Combs (Diddybeats)
LeBron James (Powerbeats) David Guetta (Beatsmixr)
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Limited Editions
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Swarovski Ferrari Kobe Bryant
Boston Red Sox Vivienne Tam Spiderman
Limited Editions
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Lamborghini Michael Jackson NFL
Transformers Superman Steve Jobs
Beats NYC Store
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T Shirt Manufacturer: Next Level Apparel-
Based in Rancho Dominguez, CA URL: www.nextlevelapparel.com T Shirts only sold in Beats Store
“Beats has a history, so doing it in SoHo -- which has a history oaf being creative and on the edge -- is where Beats should be.”
“Beats is cultural, it’s relevant, it’s real. We want people to learn about why it sounds that way, the narrative. It’s really a way to tell our sound story” Luke Woods (COO, Beats Electronics)
Initial plan for the Beats NYC Store was to only open until January 15, 2012. Still open today.
Beats Authorized Dealers
32 ohm Audio BrandsMart USA Headphones.com Sam Ash Music
6th Ave Electronics Bravado International Headroom Same Day Music
8th Street Music Brookstone HH Gregg Sonic Electronix
Abe’s of Maine Champs Sports Hot Topic Sound Earphones
Abt Electronics Cowboy Maloney’s HSN Staples
Airport Wireless Crutchfield InMotion Entertainment Sweetwater
Amazon Dale Pro Audio J&R Music and Computer Target
American Music Supply Dell ListenUp Tech Showcase
American TV DXC Micro Center The Headphone Store
Apple Earphone Solutions Monster Cable Ultimate Electronics
AT&T Electronic Express Moon Audio Unique Squared
B&H Electronics Expo Newegg Vanns
Barnes & Noble Elyse Walker Office Depot Walmart
Beach Camera F.Y.E OfficeMax Wild West Electronics
Best Buy Fry’s Electronics OneCall Wireless Zone
Bjorn’s Headphone Authority PC Richard & Son World Wide Stereo
Bobizzo.com Headphone Solutions Radio Shack Your Electronic Warehouse
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Competitive Properties
Soul Headphones by Ludacris SMS Audio by 50 Cent
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Benchmark Brand
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The Wheat Group Inc.
Wallets
Socks
Belts
Hats
DC Shoes
Free Skullcandy Ear buds incl.
Company that markets headphones, earphones, and accessories.
Founded in 2003. Headquarters located in Park City, Utah.
Targets action sports demographic and general consumer market.
Sponsors professional athletes in action sports and the NBA.
The Berrics
Skateboard Park